Statistics Confirm, Botox Training is Essential for Capturing Growth

Las Vegas, Nevada, February 02, 2011 -- The IAPAM offers the industry's leading botox training, laser training, dermal filler training and hcg training for physicians new to aesthetic medicine. The IAPAM's Aesthetic Medicine Symposium supports a physician's entry into the minimally-invasive treatment market. Comprehensive, hands-on training, like that offered through the IAPAM, allows physicians, to capture the recent "spike" in the non-invasive treatment market.

Demand for Botox Training is on the Rise

The demand for botox and other cosmetic injectables is rising. As reported in a recent study published by the AAFPRS, minimally-invasive procedures are an excellent alternative for some people considering facial or body rejuvenation. Further, these treatments have the added benefit of traditionally lower costs and shorter recovery times. Jeff Russell, Executive Director of the IAPAM (, concurs with the findings of organizations like the AAFPRS. "We are hearing from our members that minimally invasive procedures like botox (Botox Cosmetic and Dysport), dermal fillers (Restylane, Juvederm, and Perlane) as well as chemical peels, microdermabrasion, hCG for weight loss, and physician-directed skin care regiments, are in tremendous demand by patients, and we are seeing a correlating increase in the demand for our botox training and other training programs. Registration for our cornerstone training programs, the IAPAM's Aesthetic Medicine Symposium ( and the IAPAM's hCG Training for Physicians (, based on the protocol found Dr. Simeons manuscript, Pounds and Inches, has also dramatically increased in the last 8 months. Physicians are realizing they not only need to offer botox treatments to their patients, but also laser hair removal, IPL skin rejuvenation, chemical peels, microdermabrasion, physician-directed skin care and hCG for weight loss to their healthcare businesses. Organizations, like the IAPAM, offer doctors complete training over a weekend, on how to package treatments for the most appealing and profitable outcomes."

The Key to a Successful Medspa is Training in Minimally Invasive Procedures

Through discussions with its members, the IAPAM has identified that, in the 4Q of 2010 and continuing in 2011, aesthetic medicine physicians are preforming more non-invasive procedures, such as more chemical peels treatments and more medical microdermabrasions vs. invasive treatments. The rationale for this increase may be that the economy is improving, and many of the jobless are looking to be more competitive as they re-enter the employment market. Many job seekers appreciate the competitive advantage of taking a few years off of their faces. To help physicians capture this market growth, the IAPAM is increasing its training offerings, including its Aesthetic Medicine Symposiums with Botox Training and its hCG Medical Weight Management Seminar for Physicians.

IAPAM's Symposium Offers Best Value for Money

The IAPAM's Aesthetic Medicine Symposium with botox training is different than any other educational program offered in North America. No other program in the U.S. offers a combination of comprehensive training in all the minimally invasive modalities in 2 days. The IAPAM is where the world's physicians, of all medical specialties, come together to learn and share their experiences in aesthetic medicine. The IAPAM offers a suite of aesthetic medicine training programs from botox training to hCG training, along with aesthetic practice business training and membership in the IAPAM offers long term support to physicians adding botox, hcg and other aesthetic medicine treatment to a practice. Finally, unlike programs offered by a private company, attendees of the Aesthetic Medicine Symposium receive certification by the IAPAM, a voluntary professional association of physicians and supporters, which sets standards for the aesthetic medical profession.

For more information or to register in one of the IAPAM's Aesthetic Medicine Symposiums in 2011, and/or for the IAPAM's hCG/Physician Weight Loss Training, please see or contact the IAPAM at 1-800-219-5108 ext. 704.

About the International Association for Physicians in Aesthetic Medicine (IAPAM)

The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine (DOs),  physicians assistants (PA’s) and nurse practitioners (NP’s). The IAPAM was founded to unite licensed physicians, who practice aesthetic medicine, and their supporters.

Physicians are required to abide by the principles of good medical practice, and be currently licensed with their appropriate medical certifying body. Information about the association can be accessed through IAPAM’s website at or by contacting:

Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 x705



Long Realty Company welcomes ZipRealty’s Tucson team

Tucson, AZ, February 02, 2011 -- Long Realty Company announced today that Tucson’s ZipRealty agents and management will join the firm as a group. The move will allow the group to build off their existing success and website systems by tapping into the expansive technology resources, leading market presence and consumer focused services of Long Realty Company. The group will operate out of Long Realty's Foothills branch office, managed by Laura Mance and located at 4051 E Sunrise Drive, Suite 101 in Tucson.

In 2010, the Tucson ZipRealty operation produced approximately 260 closed unit sales with its 35 sales agents.

Group leader Dea Venne Jones explained the move, saying, “We are pleased and excited about our new affiliation with Long Realty. Our group is technology savvy and consumer focused, so the decision to come to Long Realty made perfect sense. This new relationship will also expand on our ability to effectively market properties for sellers. This relationship will definitely take our business to the next level!"

Rosey Koberlein, CEO of Long Companies, also explained the matchup will benefit ZipRealty clients and sales agents alike. “They will have a smooth integration into our company culture, technology platforms, international marketing reach and custom buyer and seller services. If there ever was an example of synergy and performance, this is it. Long Realty Company continues to create opportunities for real estate professionals who want to grow their business.”

“We are excited to continue to serve the Tucson real estate market by joining forces with Long Realty Company,” said Lanny Baker, CEO of ZipRealty. “We believe that Long Realty’s tremendous local presence and commitment to outstanding customer service form a perfect match with ZipRealty’s significant online presence and our networked technologies that connect agents and consumers to the real estate market.”

For more information about career opportunities with Long Realty Company, visit

About Long Companies

Long Companies is comprised of Long Realty Company, Long Mortgage Company, Long Title Agency and Long Insurance Group – all working together to create a full range of real estate services and products. Based in Tucson, Long Realty Company is the leading real estate brokerage company operating in southern Arizona. It offers an unparalleled level of award-winning residential and commercial real estate services through a network of more than 1,400 licensed real estate associates in more than 37 offices, including 23 affiliate realty and property management companies that are independently owned and operated throughout Arizona and into Mexico. Long Realty Company, a part of HomeServices of America, a Berkshire Hathaway affiliate, has been helping generations of Arizonans achieve their dreams of homeownership since 1926. For more information, visit The latest releases and announcements for Long Companies can be found in the Long Realty Newsroom, available at

About ZipRealty, Inc.

ZipRealty is a leading full-service residential real estate brokerage that uses an innovative combination of a comprehensive online presence, robust proprietary technology and knowledgeable local agents to offer its clients fast, responsive and transparent service. The Company's award-winning, user-friendly website gives its users access to comprehensive local Multiple Listing Services home listings data, as well as other relevant market and neighborhood information and tools. The Company's proprietary technology, including its agent platform and customer relationship tools, helps it to enhance customer service while increasing agent efficiency and reducing costs, allowing the Company to pass on significant savings to consumers as permitted by law. Founded in 1999, the company operates in 35 major markets in 22 states and the District of Columbia. For more information on ZipRealty, visit or call 1-800- CALL- ZIP.

Theo Serrano
Long Realty
Tel: 520-323-3221

Fitness Concierge Launches in Charlottesville

New business offers premium fitness coaching services.

CHARLOTTESVILLE, VA – February 02, 2011
-- Fitness Concierge, a nutrition consultation and fitness coaching service, has begun serving clients in central Virginia. Services include personalized meal plans, workouts and coaching from business owner and certified personal trainer, Gina Mancuso.

“Fitness Concierge clients are looking to lose weight or achieve fitness goals,” said Mancuso. “Fitness Concierge provides motivation, guidance, and personalized training every step of the way.”

Gina Mancuso has 10 years of experience in the fitness industry. She studied exercise physiology and nutrition at The University of Miami. During her time in Miami she owned and operated Personal Training Studio for two years before moving to Charlottesville, Va.

“Gina applies her knowledge of health, fitness and nutrition to your goals and works with you to make them a reality. Your program will be tailor-made to you.” Ruby Alonso

“Fitness Concierge does just what it says. It made me look so much more defined and it totally sculpted me into someone I love seeing in the mirror! I also have a healthier lifestyle and am just plain happier.” Saul Walksman

Fitness Concierge offers Lifestyle & Weight Loss Coaching programs for four or eight-week sessions and ongoing maintenance programs. Fitness Concierge offers a special wedding weight loss program for brides-to-be and a postnatal weight loss package.

For more information, call  804.543.0660 or visit

Gina Mancuso
Fitness Concierge
Tel: (804) 543 0660