Berkeley Creative Agency Designs and Launches New Products and E-commerce Web Site Designed to Appeal to Consumers Seeking Alternative Remedies.
BERKELEY, Calif. (September 21, 2011) -- RadiantBrands (http://www.radiantbrands.com), a full-service creative branding and design agency, has just completed the launch of MyHealthHerbals (http://www.myhealthherbals.com), a new e-commerce destination offering high-quality herbal products direct to consumers. The new MyHealthHerbals brand of products features herbal remedies based on Traditional Chinese Medicine combined with Western research, specifically formulated to address conditions involving joint health, poor digestion, low energy, and women’s health.
Health Concerns, which markets herbal remedies based on Traditional Chinese Medicine and Western research to alternative health care professionals, asked RadiantBrands to help them name and brand a new line of natural health products for consumers. The RadiantBrands team researched the herbal supplements market, looking at online marketing strategies and product positioning. They learned that customers who gravitate toward alternative medicines are concerned about taking personal charge of their health. After extensive online and consumer research, RadiantBrands hit upon MyHealthHerbals, a unique brand name that includes three of the most commonly searched terms on the Web for those seeking herbal remedies.
RadiantBrands also was responsible for developing a new brand identity for the MyHealthHerbals line of products. Since the market for natural remedies is quite crowded, RadiantBrands decided to create a brand that would stand out from the crowd by communicating high quality through visual design and how MyHealthHerbals uses standard manufacturing techniques that ensure consistent quality and maximum effectiveness. They also leveraged the expertise and high profile of company founder Andrew Gaeddert, a renowned herbalist and author. The firm also developed new brand names for the line’s products, including FlexBend™ for joint pain, Spruce Balance™ for women’s hormonal health, and Engesta™ for food intolerance.
To complete the project, RadiantBrands developed a new e-commerce site that captured the new brand, and presented the line of 15 herbal products by category of condition. The site was optimized for search and made easily viewable on mobile devices and smartphones, serving as the focal point for a new web marketing campaign.
“We love this kind of project because it extends beyond brand development to actually bringing the brand to market,” said Steven Donaldson, co-founder of RadiantBrands. “We not only get to create a new brand, but then deliver that brand to customers, building traffic for the new e-commerce destination, and actually gauging the impact of our work.”
RadiantBrands is a full-service creative agency with over 25 years of experience in creating and implementing brands in a wide range of environments. Their philosophy of understanding what motivates customer loyalty drives their use of research and interviews in the creation of memorable and compelling brands. RadiantBrands combines disciplines such as strategy, design, and integrated marketing to help their clients reach customers through naming, brand identity, communications, and web and online media - anywhere the customer encounters a brand experience. RadiantBrands works with start-ups to Fortune 500 companies in healthcare, technology, retail, financial services, B2B and B2C and other segments, helping them define and communicate their unique market value.
RadiantBrands is based in Berkeley, California. For more information, visit RadiantBrands online at http://www.radiantbrands.com.
Woolf Marketing & Media