From Social Media Marketing to Botox Training, the IAPAM's Workshops Offer it All

From Botox training for physicians to marketing your aesthetic medicine business, the IAPAM offers the industry’s most comprehensive workshops for physicians. The IAPAM's Aesthetic Practice Startup Workshop is the only medical spa business program highlighting the latest information on social media marketing and is taught by an actual medspa owner who knows the facts.

Las Vegas, NV - March 25, 2011 -- Both business and clinical training (Botox training, laser training, hCG training, etc.) are the best foundation upon which to launch a successful medical spa. The IAPAM ( offers a choice of educational programs which give physicians a thorough knowledge of the business of building a medspa, and of the latest technologies and clinical advances required to grow that business.

By attending the IAPAM's Business Bootcamp (, as well as the IAPAM's hCG Training ( and the Aesthetic Medicine Symposium with Botox Training (, physicians will avoid many of the common pitfalls of the aesthetic industry. The programs are taught by experts and physicians who own and operate hCG Medical Weight Loss and Aesthetic Medicine practices, so attendees are learning from a faculty who have practical experience.

Attendees at the Aesthetic Practice Startup Workshop leave with a business plan for their specific aesthetic medicine practice, including:

- Financing Options.
- Target Demographics for your Procedures.
- Developing a menu of Treatments and Pricing Strategy.
- Establishing Aesthetic Practice Protocols for your staff(examples included on CD).
- Creating an effective Marketing Plan, including incorporating low-cost internet marketing strategies (SEO web sites and press releases) and the latest social media marketing strategies (Facebook, MySpace, Twitter, LinkedIn).
- Finding the Right Location.
- Staffing (job descriptions included on CD).
- Federal and State legal and regulatory issues.
- How to Read Financials.

Another valuable training offering by the IAPAM is the Aesthetic Medicine Symposium with Botox Training. The weekend Symposium, the Friday hCG Training and the Monday Aesthetic Practice Startup Workshop offer new medspa managers, owner-physicians, and key staff involved with an aesthetic medicine practice, all the tools to ensure their business is profitable, customizable and sustainable.

For additional information and to register for the next Aesthetic Practice Startup Workshop or the Aesthetic Medicine Symposium with Botox Training, please contact the IAPAM at 1-800-219-5108 ext. 704 or

About the IAPAM: The International Association for Physicians in Aesthetic Medicine

The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine (DOs), physicians assistants (PA’s) and nurse practitioners (NP’s). The IAPAM offers aesthetic medicine and hCG medical weight management programs, including: Botox training, medical aesthetic training, laser training, physician hCG training, and aesthetic practice business training. Additional information about the association can be accessed through the IAPAM’s website ( or by contacting:

Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 x704


Industry Specific Solutions Increasing Adoption of Enterprise Applications

London, UK - March 25, 2011 -- The enterprise applications market is witnessing a surge in tailor made industry specific solutions. These customized solutions offer integrated business processes, supply chain efficiency, and spend visibility. This trend is especially visible in North America. Medium sized and large enterprises alike are benefiting from these industries specific solutions.

The enterprise applications market has also witnessed increased acceptance of software as a service (SaaS) based solutions. The growing need for sleek and cost effective solutions has been the key driver for this growth. Previous concerns about security and response time have reduced significantly. Moreover, the adoption rate of SaaS is expected to outperform its market growth during the 2010-2014 period. The SaaS enterprise market is expected to generate revenues of 14.5 billion USD by 2014.

Key trends in the market:

- Cloud based ERP market is expected to see good demand
- End-to-end providers will see more acceptance, due to better integration
- Education and healthcare continue to remain the fastest growth areas for enterprise application solutions in the Middle East & Africa
- Enterprise resource management and content management remain the biggest segments in Enterprise Applications

TechNavio research has extensively worked on various areas of the enterprise applications industry. For a complete list of enterprise application reports visit

Ludmila Berkesova
Infiniti Research Limited
Third Floor
33 Cavendish Square
London W1G 0PW
United Kingdom
Tel: 0044 (0)207 031 0969