Culinary
Innovator Brings Expertise from Fortune 500 Food Brands to Enhance Mi
Rancho's Tortilla Business.
San
Leandro, CA, USA (March 4, 2015) -- Mi
Rancho®, a Bay Area leader in the production and
global distribution of tortillas and Mexican foods, announced the
appointment of Joe Trummer to the position of Director of Research
and Development. In his new role, Trummer will be responsible for new
product innovation, process optimization, margin enhancement and
renovation projects.
Trummer
has more than 20 years of experience in the food industry including
both new product development and food service operations. In his new
position, Trummer will add a commercialization process, culinary and
food science discipline and infrastructure to the R&D department
to help build a sustainable pipeline of new innovations. He will also
be responsible for refining Mi Rancho's existing products to meet the
changing needs of food service, retail grocers, and industrial
customers with a particular focus on clean label and organic
tortillas.
"I
am thrilled to have Joe join the Mi Rancho family," said
Fernando Alvear, Vice President of Sales and Marketing for Mi Rancho.
"He brings the leadership, skills, and knowledge that we need to
take the company to the next level. Joe has a solid technical
background and does a great job building long-lasting business
relationships with customers and cross-functional partners. He is a
real team player and we are glad to have him on our team."
Prior
to joining Mi Rancho, Trummer was Director of Research and
Development for Aryzta responsible for new product innovation and
product renovation for brands such as Otis Spunkmeyer and La Brea.
Trummer also has a long professional history with Sara Lee, where he
held a variety of bakery management positions, as well as the Kellogg
Company. Trummer began his career as a pastry chef and chocolatier
working at landmark San Francisco restaurants Campton Place and Palio
d'Asti. In addition, he served as a Chef's Council Consultant for the
Center for Culinary Development in San Francisco.
"I
am excited to be part of the Mi Rancho family bringing new innovation
to a rapidly growing market," said Joe. "Everyone has been
extremely welcoming and I look forward to working with all team
members to help sustain Mi Rancho as a leader of premium tortillas."
Trummer
holds a Culinary Degree from the French Culinary Institute in New
York, a Master of Science in Chemical Engineering from Georgia
Institute of Technology, and a Bachelor of Science from Michigan
State University.
About
Mi Rancho
Mi
Rancho® is an innovator in the specialty foods market specializing
in tortillas and Mexican food products. Founded as a family-run
Mexican bakery and grocery store in Oakland in 1939, Mi Rancho
started to expand in the 1950s, providing tortillas to local
restaurants. Today the company is now in its third generation and is
still family owned and operated. Mi Rancho produces 4.5 million
tortillas each day or 1.3 billion tortillas each year with
international distribution. Despite Mi Rancho's growth, the company
is still operated with a passion for excellence and a commitment to
produce the best quality tortillas made from local California
ingredients.
For
more information, visit Mi Rancho on the web at
http://www.mirancho.com.
Contact:
Tom
Woolf, Director of PR
Gumas
Advertising
415-621-7575
