Boca
Raton, FL, USA -- With 77.3 million baby boomers controlling up
to 70% of all the financial assets in the USA and 76% of all
discretionary income spent on products and services, why is less than
5% of all advertising dollars being directed at the Baby Boomers? The
50+ market that so many advertisers intentionally ignore isn't big,
it's HUGE! We are pleased to introduce the Boomer
Media Agency, Media Planning and Buying inclusive
of all Social Media Programs exclusively for the 50+ Demographic.
According
to Greg Black, President and CEO stated, "We are a unique,
passionate and the BIGGEST MARKET OPPORTUNITY in the U.S. today. It's
very simple: Boomers don't act old or feel old or play like old folks
and they are NOT tightwads, in fact they make the most amount of
money and spend what they make. So why aren't businesses and ad
Agencies focusing their marketing dollars on more advertising geared
DIRECTLY to the boomers? Agencies (and companies) just don't get it,
where traditional Agencies don't want to be viewed as catering to the
senior market, being too old fashion; Agencies want to be looked at
as cool, hip, progressive with young fresh ideas. That's why we have
created the Boomer Media Agency (BMA). We have partnered with top
shelf media companies to help drive increased business by targeting
the 50+ marketplace."
BMA's
proprietary platform, Boomer 360° was created to give our clients a
total, integrated approach to advertising and social media planning
and buying, a concise strategic plan with implementation tactics that
directly target and engage the 50+ market, with No Misallocated
Dollars, no wasted time or fruitless efforts trying to communicate
with an audience who does not have the money or desire to buy your
products or services.
BMA
understands the 50+ demographic better than any other ad agency or
business in South Florida or even nationally. To learn more, please
visit http://www.boomermediaagency.com.
Media
Contact:
Deb
Schalm
Boomer
Media Agency
561-463-5005
ext. 802
