Go Fishing for Health says New Study on Benefits of Eating Fish

The Women’s Health Study found those who ate fish, like canned tuna, salmon and sardines, once per week had about 40% lower risk of developing age-related macular degeneration (AMD) than those who did not.

New York, NY, August 10, 2011 -- Age related macular degeneration is a serious medical condition that can make it difficult or impossible to read or recognize faces. It is a major cause of visual impairment in adults aged 50 and older.

The Women’s Health Study, which included almost 40,000 female health professionals, with an average age of 55, conducted over a 10 year period, found those who ate fish, like canned tuna, salmon and sardines, once per week had about 40% lower risk of developing age-related macular degeneration (AMD) than those who did not. Women who consumed the most EPA and DHA, the two omega-3 fats in fish, also had a 40% lower risk than those who consumed the least.

“Eating just one serving of dark-meat fish per week appears to provide a plethora of health benefits and the good news is not exclusive to women,” say co-authors Dian Griesel, Ph.D. and Tom Griesel of the new book, TurboCharged: Accelerate Your Fat Burning Metabolism, Get Lean Fast and Leave Diet and Exercise Rules in the Dust (BSH, 2011). A study published in the journal Clinical Cancer Research supports their thinking. It reported that the omega3s, specific to dark meat fish like salmon and sardines, seem to be effective for cutting and even undoing the risks for men with prostate cancer. “While more research is necessary, these and other studies certainly provide circumstantial evidence that omega-3 fatty acids provide essential disease fighting and health building nutrients our bodies need,” say the Griesels.

There is a clinical trial presently underway (AREDS 2) which is specifically designed to examine the benefits of omega-3 fats and should conclusively answer the question of whether regular consumption can prevent AMD.

Importantly, there was no risk reduction found with consumption of ALA (alpha-linolenic acid), the omega-3 fat found in soy, canola and flax oils.

The Griesel’s conclude, “Fish is well-recognized as a tasty, easy to prepare and nutritious food. Regular consumption of fish has been shown to lower the risk of heart disease, cancer, macular degeneration and other significant diseases. It is definitely worth trying to eat at least 2 servings per week to obtain all the possible benefits.”

About TurboCharged®:

TurboCharged® is a groundbreaking 8-step program that defies common weight-loss wisdom. It successfully delivers body-defining rapid fat loss, accelerates metabolism, and improves health and odds of longevity without gimmicks, supplements or special equipment. Common sense and a desire to be lean are all that is required for success at any age. For more information, log on to http://www.turbocharged.us.com. Please follow us on Facebook and Twitter.

Media Contact:
Janet Vasquez
The Investor Relations Group
11 Stone Street, 3rd floor
New York, NY 10004
Tel: 212-825-3210
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Marriage Proposal in a Hot Air Balloon - Try to Top That

There’s a creative and uplifting way some people are popping the question these days which takes the marriage proposal to new heights. Amazingly, some couples are becoming engaged while flying over the countryside in a hot air balloon. That’s right, they're popping the question in a hot air balloon.

Plymouth, MI, August 10, 2010 -- There’s a creative and uplifting way some people are popping the question these days which takes the marriage proposal to new heights. Amazingly, some couples are becoming engaged while flying over the countryside in a hot air balloon. That’s right, they're popping the question in a hot air balloon.

"Ballooning makes for an ideal engagement idea because it’s an adventure experience that touches the couple emotionally and will make a lasting impression for years to come,” says Scott Lorenz, President and Chief Pilot of Westwind Balloon Company of Plymouth, Michigan. “All of our flights are for just two people, making it a private flight; it’s just me and the couple.” says Lorenz.


“It’s really one of the “coolest” ways to get engaged” say Lorenz. It’s a romantic experience for couples anyway but then there’s this added bonus as they fly over the scenery. About 20 minutes into the flight the groom-to-be gets on one knee, pulls out the ring and pops the question, “Will You Marry Me?”

“I'll take a photo or shoot video of the two of them as the proposal is made. I am batting 1000% as every young lady says ‘YES,’ I guess there’s nowhere to run either!”

“Then they'll update their status on Facebook right from the balloon, load a photo and send out a quick Tweet! It’s the ultimate confluence of a high tech announcement and a low tech aircraft,” says Lorenz.

“A balloon flight is also a perfect anniversary celebration as a gift the couple can give to themselves. “The main reason ‘experience’ gifts are so popular is that in the end all we have are memories and the balloon ride provides a vivid and lasting memory,” adds Lorenz.

The balloon flight costs $695 for two people. Gift certificates for flights in the area over Kensington Park in Milford, Michigan can be purchased by calling 734-667-2098 or by visiting http://www.westwindcos.com/balloon Checks, Visa, MasterCard, AMEX and Discover Card are accepted. Hot air balloon rides are scheduled May through October.

“Engagement balloon flights are available all over the country anywhere balloons fly,” says Lorenz.

About Scott Lorenz
Scott Lorenz has been a commercial hot air balloon pilot since 1982, and has logged 1,475 + hours in-flight. Scott’s memorable ballooning experiences include: Flying over Niagara Falls, The Great Wall of China, Disney World, the Olympics in Calgary, St. Wolfgang, Austria, Saga, Japan, the Grand Prix in Spain, co-piloting one of two balloons for Mike Howard’s Guinness World Record ‘balloon walk’ flight at 19,000 feet, a 20 hour-361 mile Gas Balloon flight with Gordon Boring and handling media relations for Kevin Uliassi's Round the World balloon flights.

Media Contact: Scott Lorenz, Westwind Balloon Company, Plymouth, Michigan. E-Mail: scottlorenz(at)westwindcos(dot)com, Phone: 734-667-2098, Web: http://www.westwindcos.com/balloon.
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App Developers - Use Facebook to Market Your iPhone or Android Apps

Using social media outlets to market your iPhone or Android app is imperative. One of the most important is Facebook because users are one click away from downloading your app. Creating a Facebook Fan Page allows the people who use your app to easily share with their networks. Users will be able to list your app on their info pages, interact with you, the app creator, other fans on the Fan Page wall, and more.

Plymouth, Michigan, August 10, 2011 -- iPhone and Android app developers know that using social media outlets to market their app is imperative. “One of the most important is Facebook because users are one click away from downloading your app,” says iPhone app marketer Scott Lorenz. “Using Facebook for iPhone app marketing is both effective and practically free. What’s not to like?” Lorenz has created a six step method to simplify the process. “Follow these steps,” says Lorenz, “and you'll be well on your way to more downloads.”

STEP 1. Create a “Fan Page” for your app
What is the first thing you do after checking out a cool app on your iPhone? You tell people about it! Creating a Facebook Fan Page allows the people who use your app to easily share with their networks the great app they just used and provides you with a free, “mini website” to interact with the fans of your app.

Go to Facebook, scroll to the bottom of the page. Select ‘Create a Page’ then select “Brand or Product” then “Electronics” or “Games/Toys” or “Software” and follow the step-by-step instructions to begin completing your page. Once you're done, users will be able to list your app on their info pages, interact with you, the app creator, and other fans on the Fan Page wall, and share the link with their friends through email and other social networking sites.

One important option to take advantage of is giving your page a username with the name of your app, after you reach 25 followers you'll be able to do so. Plus, your link looks much cleaner.

STEP 2. Keep your page updated
Once you've created your page, you need to keep it up to date with fresh content. It’s standard practice to post three to four times a week (Tuesdays and Wednesdays having the highest click through rates) being conscious not to “overshare” or fans will unsubscribe from your page.

When fans post on your wall, be sure to respond to them in a timely fashion and respond to their comment or question. Facebook is a conversation and that means both parties have to participate.

STEP 3. Give your fans content they can't get anywhere else
You've accumulated some fans, now you need to keep them coming back. Providing them with content they can't find anywhere else rewards them for liking your page and can help you at the same time.

You can take screen shots of your app in action and post the photos to your Fan Page. This will give fans a glimpse into your app, perhaps into a higher level if it is a game or a function that is available that is unique to your app. In the “discussions” section, you will be able to keep your fans up to date on whatever it is that you are working on. You simply click the “discussions” option, select “start new topic,” fill out the topic title and then write a post about it. Your fans will be free to read and reply to all posts on the discussion board.

STEP 4. “Like” it
A page allows people to “like” your iPhone app’s page. A fun fact is that when people “like” your page, it helps in your search engine rank. Google figures that if people are “liking” your page, it must be pretty good and worth seeing. One note about liking things; make sure that you click around to other app’s pages and “like” them. Odds are, they'll “like” you right back.

The Fan Page for the iPhone app Angry Birds is a great example of how fans can show their appreciation and love for an app.

STEP 5. Keep your fans in the know
Once you start to rack up fans of your iPhone app, it is a nice gesture to keep them informed of any technological updates of your app. For example, Zombie Farm updated it’s Fan Page status to say, “iPad version update coming this weekend!” to let fans know the app’s expansion from iPhone to iPad.

Tap Fish, a virtual aquarium, informed fans via Facebook Fan Page that they could add a newly released salamander to their tanks.


People like to remain informed. More importantly, people will keep checking your page not only because of your entertaining app, but also to see if there are any updates from the technological side of things. Keeping your fans informed will help maintain your current fans, keep them happy, and produce more fans.

Step 6. Badge and advertise
To let the public know you've created this fantastic Facebook page for your iPhone app, be sure to add a Facebook badge somewhere on your blog or website so people can click right over to it. Finally, consider utilizing Facebook's advertising space. You can buy ad space on Facebook. You'll be able to create your own custom advertisement by filling out the URL, title, and body of your ad. Then, you just have to add a photo, be sure to use a thumbnail of your app icon as the photo, and preview. Facebook ads allow you to choose your audience by age, sex, location, interests, even by place of employment. You'll also be informed how many are in each demographic, which will allow you to target your advertisements to the exact market you want to reach. Facebook allows you to set a daily budget and you can also adjust it at any time, so you won't break the bank.

So, be sure to hop on over to your Facebook account and set up a page for your iPhone app. It is an effective way to market your creation and it will allow you to connect with your fans.

About Scott Lorenz and Westwind iPhone App Publicity

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous iPhone App developers, authors, doctors, lawyers, inventors and entrepreneurs. Learn more about Westwind iPhone App Publicity at http://www.iPhoneAppPublicity.com or contact Lorenz at scottlorenz[at]iPhoneAppPublicity[dot]com or by phone at 734-667-2090.
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