ESCATEC appointed as Design Partner for Atmel touch sensing technology

Heerbrugg, Switzerland, June 11, 2011 -- ESCATEC, the EMS innovator, has been appointed as one of the two Atmel Design Partners for touch sensing technology in Europe.

Designing touch screens and the control electronics is a complex task and is challenging to companies unless they do it regularly,” explained Daniel Pfeifer, Research and Development Manager, at ESCATEC’s facility in Switzerland. “Atmel recognised our skills at doing this for customers and has appointed us as one of only four design partners in the world to help its customers. Atmel supply chips for touch screens and other companies each supply individual components, such as microprocessors and software, leaving manufacturers with the challenge of having to bring everything together to form a complete solution for their specific application. Rather than having customers re-invent the wheel every time, Atmel has appointed a small number of design partners who are highly experienced at integrating all the elements together to create complete touch screen solutions for customers.”

ESCATEC offers customers a comprehensive manufacturing service that starts with assisting with the design of the product, through low volume production at its state of the art facilities in Switzerland, to high volume manufacture in Asia. “We form a close working partnership with customers at all stages to ensure that every phase runs smoothly with the precision and quality that the Swiss are renowned for,” added Martin Kingdon, ESCATEC’s Business Development Director. “This Design Partnership with Atmel is just one of the many services that we offer customers that set us apart from EMS companies that compete solely on price. We offer true expertise to ensure products are high quality as well as being competitively priced.”

Further information on ESCATEC, one of Europe’s leading provider of design and manufacturing services: /

For press information, contact: Nigel Robson, Vortex PR, Tel: +44 (0) 1481 233080,

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Experts Connection Presents Tactics to Promote Your Company Using LinkedIn and Other Social Media

Social Media Expert Glenn Raines Explains How to Promote your Company through LinkedIn and Other Social Media Channels.

NOVATO, Calif. (June 11, 2011) -- Social media has become an incredibly powerful and cost-effecting marketing tool. To help professionals understand how to get the most from social media, June’s Experts Connection ( webinar, ”LinkedIn and Social Media: Make it Work to Promote Your Company,” will feature social media expert Glenn Raines, Founder of Social Media Moves, who will explain how to align your company’s business objectives and brand messaging with social media channels such as LinkedIn, Twitter, and Facebook. The presentation is scheduled for Wednesday, June 22, from 4:00 - 5:30 p.m. ET, (1:00 - 2:30 p.m. PT), and is sponsored by NETSHARE® (

The explosion of social media offers a host of new ways to connect with consumers and prospects, and changes the way companies go to market. This Experts Connection webinar will cover the latest social media marketing tactics, including repurposing your branded content so it works within different social media, as well as how to leverage the advanced functionalities of both the LinkedIn Profile and LinkedIn Company Page. In addition, we will explore how to use social media platforms such as Google, Flickr, and YouTube to boost your company’s search results, increase visibility to new prospects, and drive traffic back to your website.

This webinar will offer invaluable tips for companies looking to build their brand through social media. This practical presentation will include:

- Aligning your business/brand messaging with key social media channels to attract and engage customers.
- Leveraging both LinkedIn Profiles and Enhanced LinkedIn Company Page to promote your company.
- Turning your subject matter experts into effective “brand ambassadors” in social media networking.
- Leveraging your existing investments in branded content using social media repurposing strategies.
- Enabling others to share your brand content and their social networks for exponential exposure.
- Engaging on other social media platforms (beyond LinkedIn) to boost your results and drive traffic.
- Managing your time and resources to sustain your social media efforts.

Social media has created a new marketing channel that can be adapted to promote your company brand,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection teleseminars. “As Glenn explains, a solid social media strategy requires you to attract positive market attention rather than push your message to your target market. LinkedIn has become the ‘go to’ network for professional connections, and Glenn’s tips and techniques can be readily adapted to other social media channels as well. This is a great teleseminar for anyone interested in making the most of their online footprint to attract new customers.”

The Experts Connection teleseminar series gives executives access to leading career experts. The cost of the seminar is $60, $50 for NETSHARE members, and access is provided via web and telephone. For more information, visit the Experts Connection online at

About Glenn Raines
Glenn Raines is the “Revealer of Value” at Social Media Moves ( where he helps companies align their business objectives and brand strategies with social media channels for customer engagement. He authored the ebook, Your Google Profile: Elevate Your Brand and Findability on the Web, and leads workshops on social content marketing and personal branding. Glenn is a former agency brand copywriter and creative director; and Vice President, Internet Business Strategy, at Citigroup. His current clients include The Royal Bank of Scotland, where he is leveraging the bank’s subject matter experts and branded content in social media for new client acquisition.

NETSHARE ( is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.

Annette DiSano
(415) 883-1700

Tom Woolf
Woolf Media & Marketing
(415) 259-5638