BusinessVibes
assist organizers promote their events, help companies announce their
participation as well as enable companies, professionals and the
public view upcoming events.
London,
UK, November 2, 2012 -- Trade fairs are synonymous with the terms
trade shows, exhibitions and expositions. A trade fair is an event
organized to enable companies within a particular industry to display
and promote their latest products and services, understand their
respective competitions better and assess current market trends and
opportunities. While most trade fairs are exclusive to trade
professionals and members of the press, there are some which are open
to the consumers too. Some trade fairs even attempt to allocate
certain days to professionals and specific days to the public. For
instance, the Frankfurt Book Fair, which is trade-only for its first
three days and open to the general public on its final two days.
Trade
fairs are common within and among all industries and they attract
vendors from around the world. In the United States alone,
approximately 2500 trade shows are conducted annually. Several online
directories like global B2B networking platform - BusinessVibes
assist organizers promote their events, help companies announce their
participation as well as enable companies, professionals and the
public view upcoming events.
Location
The
location of the trade fair is important as it has to be easily
accessible by various means of transportation. There should also be
sufficient parking spaces in the building or within the vicinity.
Furthermore, the place should be sufficiently large to accommodate
all the exhibitors and expected number of attendees. Meanwhile, it
should also not be too big otherwise a hall that is scarce may cause
exhibitors and attendees to perceive the event as unsuccessful.
BusinessVibes has written an article that lists the top places in the
world for organizing a variety of corporate events including trade
shows.
Dates
& Times to Avoid
Avoid
organizing your event during any major holidays. Doing so may
drastically reduce the number of expected attendees. In addition,
take note of other corporate events such as conventions, conferences
and trade shows being held at the same location on your chosen date.
Avoid reserving a venue in close proximity to them unless you intend
to leverage traffic from them.
Trade
Show Set Up
A
successful trade show should have a common theme throughout to ensure
consistency. A theme also enables you to easily decide your targeted
group(s) of exhibitors and attendees. Transforming a hall or
convention centre into an attractive trade show event requires
carpeting, lighting, audio and visual equipment, furnishings and
fixtures, computers and sales processing solutions. Contractors
specialised in tradeshow construction need to be hired to install and
dismantle all the necessary decorations and equipment before and
after the event.
Promotions
Promotion
is important with any event. Without it, no one will know about it,
leading to a definite failure. Employ various types of media such as
flyers, brochures, radio, television, Internet and social media to
publicize your event. BusinessVibes also offers event promotion
solutions for free. With BusinessVibes, companies and event
organizers are able to create an event page, have a free website
exclusively for the event and an event write-up that will be
published on BusinessVibes'
blog. In addition, BusinessVibes is able to feature
your company logo and event on its homepage and conduct email blasts
for any ticket promotions, deals or discounts that you offer to
exhibitors and/or attendees for your event. To date, BusinessVibes
has featured over 10,000 events. Furthermore, with 1.2 million
professionals from more than 75 different industries in over 170
countries in its database, promoting with BusinessVibes will enable
your event to gain extensive publicity.
Endorsements
Receiving
endorsements will provide you with greater publicity too, especially
from trade associations and chambers of commerce that have hundreds
or even thousands of companies as members. As a member of
BusinessVibes, you will be able to connect with thousands of trade
associations and chambers of commerce in various industries from
around the world. After conducting each tradeshow, attempt to
retrieve testimonials from satisfied participants and visitors.
Positive feedback from a tradeshow will encourage an even greater
number of exhibitors to participate in your even and more visitors
will also attend your event.
Media
Contact:
Lise
Martineau
Marketing
Executive - Europe
BusinessVibes
Network International Inc
8
Wimpole Street
London
W1G 9SP
+44
20 7291 0883
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