Global
B2B networking platform - BusinessVibes presents some simple and
useful strategies for email marketing which may help companies to
make the best out of email marketing strategies.
London,
UK, November 3, 2012 -- Email marketing could be either efficient
or annoying. Best practices in email marketing demand communications
that go beyond advertising, respect the customer, and speak in a
familiar one-on-one style. That's why many marketers believe that
email is the most personal advertising medium. According to
Silkstream, email marketing strategies can be effective as long as
marketers understand some key points inside out. Global B2B
networking platform - BusinessVibes
presents some simple and useful tips for email marketing which may
help companies to make the best out of email marketing strategies.
1.Avoiding
the Spam Filters
The
majority of large Internet service providers now use rigerous spam
protection mechanisms to trap unsolicited email before it gets into
their customer's inboxes. Spam filters generally "rank"
each email by a number of different criteria, and, if that email
rates above a certain level (such as 10 spam points), then it is
flagged as spam and deleted.
2.
Maximising Click-Thru Rates
Both
web pages and emails can contain a lot of text and graphics, and this
sometimes makes it harder to get your subscribers to perform a
certain task, such as clicking on a link to see your special
offers.So, if you're going to include links in your emails, make sure
they are bold, blue and underlined. This will mean that more
subscribers click through, meaning more conversions/sales for you.
3.
The Power of Personalisation
The
power of personalisation can and should be used in your emails, by
simply starting your email with "Hi [subscriber_name]"
instead of the boring "Hi there", you can increase both
your reading and click-thru rates by up to 650%. Put simply, it's
because your subscribers feel like they already have a relationship
with you as you've addressed them by their first name.
4.
One-Click Unsubscription
If
you want to grow your mailing list, then there's 2 things that you
absolutely must have: a double opt-in process, and a quick way to
unsubscribe. In some countries, it's actually mandatory by law that
every email has an unsubscribe link in it. The unsubscribe link
should take the recipient directly to a page where they are then
removed - courteously - from your mailing list.
5.
Signup Confirmation
Don't
get accused of spamming - always, and I mean always use a double
opt-in confirmation process. Double opt-in means that after your
visitor initially enters their email address to subscribe to your
list, you should then send them a "confirmation" email.
This email should contain a special link back to your email marketing
program, which will then verify that this visitor did indeed sign up
to your mailing list.
6.
Consistency is the Key
If
you're running a newsletter or frequent email publication, make sure
you keep the look and feel consistent from issue to issue. By keeping
the look and feel consistent, you help to maintain and strengthen
your brand and your image to your subscribers, which again will make
it easier to close sales when you need to.
7.
On Time, Every Time
When
sending an email to your subscribers, always make sure that it's sent
on the same day, at the same time. Your subscribers will come to
"expect" your email to arrive in their inbox on the same
day at the same time every week, meaning that they want to read your
content and are generally more receptive to any special offers or
promotions you may include.
8.
The Free Bonus Hook-In
Free
is overused these days, especially on the Internet. However, if
you're looking to grow your subscriber list, then create or source a
product of value to your visitors (such as an eBook or discount
coupon) and offer it to them for free when they signup to receive
your newsletter.
BusinessVibes
as a prestigious global business network platform will be more than
happier to have further discussion with you and get you started in
making your own successful email marketing strategies. At
BusinessVibes, you can find organizations to partner with in media
production, or visit BusinessVibes'
blog
for more business tips and insight!
Media
Contact:
Lise
Martineau
Marketing
Executive - Europe
BusinessVibes
Network International Inc
8
Wimpole Street
London
W1G 9SP
+44
20 7291 0883
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us on Twitter @businessvibes for daily updates
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