Global B2B networking platform - BusinessVibes presents some simple and useful strategies for email marketing which may help companies to make the best out of email marketing strategies.
London, UK, November 3, 2012 -- Email marketing could be either efficient or annoying. Best practices in email marketing demand communications that go beyond advertising, respect the customer, and speak in a familiar one-on-one style. That's why many marketers believe that email is the most personal advertising medium. According to Silkstream, email marketing strategies can be effective as long as marketers understand some key points inside out. Global B2B networking platform - BusinessVibes presents some simple and useful tips for email marketing which may help companies to make the best out of email marketing strategies.
1.Avoiding the Spam Filters
The majority of large Internet service providers now use rigerous spam protection mechanisms to trap unsolicited email before it gets into their customer's inboxes. Spam filters generally "rank" each email by a number of different criteria, and, if that email rates above a certain level (such as 10 spam points), then it is flagged as spam and deleted.
2. Maximising Click-Thru Rates
Both web pages and emails can contain a lot of text and graphics, and this sometimes makes it harder to get your subscribers to perform a certain task, such as clicking on a link to see your special offers.So, if you're going to include links in your emails, make sure they are bold, blue and underlined. This will mean that more subscribers click through, meaning more conversions/sales for you.
3. The Power of Personalisation
The power of personalisation can and should be used in your emails, by simply starting your email with "Hi [subscriber_name]" instead of the boring "Hi there", you can increase both your reading and click-thru rates by up to 650%. Put simply, it's because your subscribers feel like they already have a relationship with you as you've addressed them by their first name.
4. One-Click Unsubscription
If you want to grow your mailing list, then there's 2 things that you absolutely must have: a double opt-in process, and a quick way to unsubscribe. In some countries, it's actually mandatory by law that every email has an unsubscribe link in it. The unsubscribe link should take the recipient directly to a page where they are then removed - courteously - from your mailing list.
5. Signup Confirmation
Don't get accused of spamming - always, and I mean always use a double opt-in confirmation process. Double opt-in means that after your visitor initially enters their email address to subscribe to your list, you should then send them a "confirmation" email. This email should contain a special link back to your email marketing program, which will then verify that this visitor did indeed sign up to your mailing list.
6. Consistency is the Key
If you're running a newsletter or frequent email publication, make sure you keep the look and feel consistent from issue to issue. By keeping the look and feel consistent, you help to maintain and strengthen your brand and your image to your subscribers, which again will make it easier to close sales when you need to.
7. On Time, Every Time
When sending an email to your subscribers, always make sure that it's sent on the same day, at the same time. Your subscribers will come to "expect" your email to arrive in their inbox on the same day at the same time every week, meaning that they want to read your content and are generally more receptive to any special offers or promotions you may include.
8. The Free Bonus Hook-In
Free is overused these days, especially on the Internet. However, if you're looking to grow your subscriber list, then create or source a product of value to your visitors (such as an eBook or discount coupon) and offer it to them for free when they signup to receive your newsletter.
BusinessVibes as a prestigious global business network platform will be more than happier to have further discussion with you and get you started in making your own successful email marketing strategies. At BusinessVibes, you can find organizations to partner with in media production, or visit BusinessVibes' blog for more business tips and insight!
Marketing Executive - Europe
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