Late
President of Mi Rancho Honored for Contribution to the Tortilla
Industry.
San
Leandro, CA, USA -- Mi Rancho® (http://www.mirancho.com),
a Bay Area food innovator in the production and global distribution
of tortillas and Mexican foods, is pleased to announce that the late
president of the company, Robert Berber Jr., has been inducted into
the Tortilla Industry Association's Hall of Fame. Berber, who passed
away in January, was honored at the TIA's 26th Annual Convention and
Trade Expo held in Valley Center, California, last week.
Robert
Berber Jr. was singled out for his legacy as a pioneer in the
tortilla industry. Berber inherited the leadership of Mi Rancho from
his father, Robert Berber Sr., who purchased the business in 1954
when it was an Oakland Mexican grocery store noted for making
exceptional tortillas. Robert Berber Jr. assumed ownership of the
store in 1974 and built Mi Rancho into a Bay Area tortilla brand
noted for the superior quality and consistency of its food products,
and the purity of its ingredients. Today, under the guidance of the
current president, Manuel Berber, Mi Rancho has become a national
brand.
"I
am honored to accept the TIA's Hall of Fame plaque on behalf of my
grandfather," said Alex Berber, Business Development Manager for
Mi Rancho. "He was an extremely hard working man with a strong
work ethic, treating every employee with respect and gratitude. His
greatest pride was seeing the success my father, Manuel, has brought
to Mi Rancho and knowing that my brother, Andrew, and I would one day
run this company that he loved so much."
Today
Mi Rancho makes more than 1.3 billion tortillas each year. The
company continues to make tortillas applying the same traditional
methods used by Robert Berber Sr. and Robert Berber Jr. Mi Rancho's
corn tortillas are made from whole kernel corn that is carefully
cooked and steeped with lime for up to 10-12 hours. The corn is then
stone-ground with lava stones for a unique texture and flavor. Mi
Rancho also uses local ingredients grown in California, and it offers
organic, Non-GMO corn and flour tortillas.
About
Mi Rancho
Mi
Rancho® is an innovator in the specialty foods market specializing
in tortillas and Mexican food products. Founded as a family-run
Mexican bakery and grocery store in Oakland in 1939, Mi Rancho
started to expand in the 1950s, providing tortillas to local
restaurants. Today the company remains family owned and operated by
the third generation of the Berber family, with plans of succession
to the fourth generation currently working within the company. Mi
Rancho produces 4.5 million tortillas each day or 1.3 billion
tortillas each year, serving various segments including food service,
retail, industrial, and international. Despite Mi Rancho's growth,
the company is still operated with a passion for excellence and a
commitment to produce the best quality tortillas made from local
California ingredients.
For
more information, visit Mi Rancho on the web at
http://www.mirancho.com.
Contact:
Tom
Woolf
Director
of PR, Gumas Advertising
415-621-7575
