CleverTap
is pleased to announce an industry first: the ability to segment
mobile app users based on behavior in real-time, offering instant,
personalized engagement - with proven results.
San
Francisco, CA, USA -- CleverTap, a leader in mobile analytics and
engagement, announced Live
User Segments, a new capability for evaluating a
user's behavior as it happens in an app. Live User Segments run
continuously and act like a real-time filter on a user's behavior.
Users are dynamically added to segments the moment their behavior
matches pre-defined criteria.
App
developers and marketers use Live User Segments to do real-time
monitoring and analysis of critical user flows such as onboarding and
conversions. Marketing campaigns using push notifications, email, SMS
and browser notifications, can be automated to message users exactly
when they complete a specified activity or sequence of activities, or
even upon inaction, when they do not perform a desired activity
within a specified amount of time, which could be in minutes, hours
or days.
"Live
User Segments are the cornerstone of our app engagement strategy,"
said Revant Bhate Head of Marketing at Faasos. "We deliver
thousands of meal orders during the lunch hour but if a customer
doesn't complete an order by 12:15, we've lost that purchase. Our
Live User Segments campaigns run continuously and identify customers
we're about to lose, and send them personalized push notifications
with incentives to buy. We've seen a 30% lift in our conversions."
Live
User Segments is the latest addition to what is the most advanced
behavioral segmentation tool
available for businesses today. Whereas other tools allow you to
segment audience based on simple rules such as a single user activity
or user property, CleverTap is the only platform that allows
segmentation based on any comprehensive set of actions or inactions a
user performs in an app. Segments can look backward at past user
behavior or, with Live User Segments, can evaluate user behavior as
it happens, adding them to a segment in real-time.
"The
key to any app's success is knowing who your users are and how they
experience your app," said Paul Brody, Chief Product Officer for
CleverTap. Segments can be monitored against KPIs (show me 30 day
retention for 2nd time purchasers), compared to each other, used to
automate engagement campaigns or sent to a webhook endpoint for use
by other systems such as a CRM. And with Live User Segments, said
Brody, you can now drive immediate user engagement or power the
dashboard on the CEOs desk to show real-time, dynamic metrics on
everything from who's in the app right now to the total number of
conversions in the past hour or day."
Live
User Segments will be available to all customers in July and is
included as part of all CleverTap plans. Pricing is designed to place
the tool within reach of startups with affordable
plans that allows up to one million events per
month, free.
Media
Contact:
Shawnee
Swarengin
CleverTap
310-525-6069