Experts Connection Webinar to Focus on Low Maintenance Social Media Strategies for Professional Brand Building

Google Expert Glenn Raines Explains How to Elevate Brand Visibility and Findability.

NOVATO, Calif. (November 30, 2011) -- You know that you need to build your online brand, but you really aren't certain how to start, or you really don't have time to manage your profile on LinkedIn or Google+, or your professional page on Facebook. You need a low-maintenance approach to building your online presence; an easy way to impart your personal brand value quickly and compellingly. In this month’s session of Experts Connection for Executives (, “Create Your Professional Profile for LinkedIn, Google, and Facebook: An Easy, Low Maintenance Approach,” Glenn Raines, founder of Social Media Moves and author of Google Profile: Elevate Your Brand and Findability on the Web, will host a 90-minute session on easy ways to build your professional social media profile. The webinar is sponsored by NETSHARE® ( and is scheduled for December 14 from 4:00 - 5:30 p.m. ET, (1:00 - 2:30 p.m. PT).

Social media can be a great tool for senior executives seeking a career change, but no one wants to invest hours in fine-tuning their online profile. You know you need to invest in promoting your personal brand with profiles on Google+ and a Facebook professional page, but how can you increase your searchable exposure without making it a full-time job?

In this webinar, Glenn will guide you through a step-by-step process to highlight the unique benefits of each social media platform - LinkedIn, Google, and a Facebook Professional Page - and offer time-saving strategies for each. He also will discuss each platform’s strengths, weaknesses, and how you can “cover the spread” to maximize visibility for your content, skills, and market value. And Glenn will show you how to cut through the process and do just what is needed to keep the process simple.

The webinar will show attendees how to:

- Write or modify your profile content to work most effectively on LinkedIn, Google, and Facebook.
- Link all of your social network profiles to offer a 360-degree view of your professional brand.
- Maximize exposure from you LinkedIn profile, your Google+ profile, and your Facebook professional page.
- Add web links to your profiles to direct visitors to other web locations.
- Boost your keyword density to increase your findability by the search engines.

Never before have job seekers had so many resources to reach hiring decision-makers, which is why it’s more important than ever to understand how to get the most from social media and similar brand-building platforms with minimal effort,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection teleseminars. “Glenn has made a careful study of where each of the most popular social media platforms excel and this webinar should provide all the insight you need to harness social media to efficiently build your professional presence online.”

The Experts Connection teleseminar series gives executives access to leading career experts. The cost of the seminar is $60, $50 for NETSHARE members, and access is provided via web and telephone. For more information, visit the Experts Connection online at

About Glenn Raines

Glenn Raines is the “Revealer of Value” at Social Media Moves ( where he helps companies align their business objectives and brand strategies with social media channels for customer engagement. He authored the ebook, Your Google Profile: Elevate Your Brand and Findability on the Web, and leads workshops on social content marketing and personal branding. Glenn is a former agency brand copywriter and creative director; and Vice President, Internet Business Strategy, at Citigroup.


NETSHARE ( is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.

Annette DiSano
(415) 883-1700

Tom Woolf
Woolf Media & Marketing
(415) 259-5638

AlphaStaff Discusses the Rise of Alternative Benefits Offerings

AlphaStaff Group, Inc., recently examined the rise of "alternative benefits" and their popularity in workplaces across the country, beyond basic health and dental care packages offered by employers.

Fort Lauderdale, Fla. - November 30, 2011 -- AlphaStaff Group, Inc. ("AlphaStaff"), one of the nation's largest professional employer organizations (PEO), recently examined the rise of "alternative benefits" and their popularity in workplaces across the country, beyond basic health and dental care packages offered by employers.

With the rising cost of health insurance and other benefits looming, companies are being forces to take a look at their benefit offerings and considering alternative benefits for their employers. AlphaStaff suggests the following information to employers looking to provide better work/life balance while increasing morale and reducing health care claims.

1. Cafeteria Plans: In this plan, employees are typically given a certain dollar amount that the company will contribute for their benefits each year. The employee then has the choice of which benefits and program levels they wish to participate in. Some companies even offer money or additional benefits if an employee does not sign up. For example, a company may allocate $150 per month for health insurance, but if the employee does not sign up for insurance, they can convert that amount into extra paid time off or apply it to another benefit instead.

2. Wellness Programs: This can include onsite gym memberships, massages (or discounts to offsite vendors), stress relief products, or educational programming designed to help employees make healthy choices in their lives. Many times a company can use resources available to them through their medical insurance provider at low or no cost. This can again reinforce the idea that companies care about their employees both on and off the job and want their lives to be stress-free and productive ones.

3. Pre-Paid Legal Services: More and more, people are finding themselves in need of legal representation, for a variety of issues, and are without the funds to pay for it. Pre-paid legal services allow employees to set aside funding for such occasions, including motor vehicle legal services, trial defense services and the increasingly in-demand identity theft services.

4. Supplemental Insurance: Everyone has different insurance needs, and supplemental insurance, beyond basic health insurance, allows you to group this with your other benefits through the employer. Supplemental insurance is offered for a range of coverage types, including disability, hospital indemnity, accident and cancer.

5. Pet Insurance: Pet owners don't want finances to get in the way of providing their furry or scaly loved ones with the best care possible. Pet care insurance policies cover a multitude of medical problems and conditions related to accidents or illnesses (even cancer) for dogs, cats, birds and other exotic pets.

Offering a comprehensive, creative benefits package can go a long way towards keeping morale high and making staff feel they are valued. Alternative benefits can also reduce costs associated with absenteeism, sick time and premature turnover, equaling cost savings for the employer.

About AlphaStaff
AlphaStaff Group, Inc., a full range of human resource outsourcing (HRO), delivers services to small and medium sized businesses and mid-market companies through a shared employment model. The company specializes in helping companies save money, time and free up administrative resources while reducing risk and ensuring compliance. Unlike other Professional Employment Organizations (PEO) or HRO providers, AlphaStaff has a unique, coordinated delivery approach as they work exclusively with insurance broker partners to distribute services. AlphaStaff’s experienced HR professionals deliver personal and flexible service to more than 1,300 client companies in the U.S. For more information, visit

Media Contact:
Kristy Kennedy
AlphaStaff Group, Inc.
800 Corporate Drive
Suite 600
Ft. Lauderdale, FL 33334