Market Rates Insight Introduces TrendSpotter, Providing Banks and Credit Unions with Competitive Fee Trend Data for Benchmarking

TrendSpotter Reports on National Trends for Checking, Savings, Money Market Accounts, and CDs on ATM, OD, NSF, Wire Transfer, and Monthly Service Charge.

San Anselmo, CA, USA (January 17, 2016) -- Market Rates Insight, Inc. (, the leader in financial services pricing intelligence for deposits, personal loans, mortgages, and fees, today announced the release of TrendSpotter, a new research tool that captures quarterly retail fee trends for banks and credit unions nationwide.

TrendSpotter provides financial institutions with key intelligence by monitoring trends for retail deposit fees, features, and requirements in the marketplace. When combined with internal key performance indicators, this historical fee data enables banks and credit unions to monitor fee trends and their impact on sales volume and revenue.

TrendSpotter can provide valuable insight, and information to better predict the impact of fee changes. By using TrendSpotter for competitive benchmarking, financial institutions can overlay their own fee pricing to create a trend line that shows how the competition affects revenue, attrition, and volume for their own fee-based products. The tool provides an ability to configure a fee, feature, or requirement trend based on filters that allow the user to identify a specific institution by type or asset size. The tool's flexibility provides the end user the ability to effectively track the competitive environment and impact of fee changes.

Samples of TrendSpotter data output include:

ATM fees charged on foreign transactions (also includes waived and rebated fees)
NSF/OD fees that can be filtered by market or size
Minimum balance or combined balance requirements to waive monthly service charges
Overdraft protection transfer fees

TrendSpotter is a unique tool that gives bank and credit union executives an understanding of retail deposit fee trends in the US marketplace. Data is extracted from Market Rates Insight's FeeBuilder, the first database of live retail deposit fees on over 2,200 FIs that tracks live data on overdraft, non-sufficient funds, monthly service charges, ATM fees, wire transfer, on checking, money market, savings, and certificate of deposit.

"Fees continue to be an essential source of banking revenue, and TrendSpotter now gives bank executives the data they need to gain a true portrait of the competitive landscape for deposit fees," said Rick Barham, founder and CEO of Market Rates Insight. "TrendSpotter not only tells you about specific competitors but gives you the bigger picture of market trends over time. Using TrendSpotter data, bankers can identify weaknesses in their pricing strategy and areas where they are overlooking potential fee revenues. There's no other research tool like it on the market."

TrendSpotter makes its observations at the national level, and is issued quarterly on an annual subscription basis. For more information, visit

About Market Rates Insight
For over 30 years, Market Rates Insight has helped banking executives make better informed pricing decisions. The company serves banks and credit unions nationally with competitive information on deposits, consumer loans, mortgages, and fees. Market Rates Insight provides the most granular historical and refresh pricing data in the industry, helping financial decision makers plan and prepare for likely changes in rates and products. The company's cloud-based system provides timely and precise competitive data supported by usable graphs and charts.

Market Rates Insight is located in San Anselmo, California. For more information, see

Photos available upon request

Tom Woolf
Market Rates Insight
(415) 259-5638

Affordable KastKing® Baitcasting Reel with Carbon Fiber Drag Enters the Market

KastKing adds to its array of quality fishing reels for recreational anglers.

Garden City, Long Island, NY (January 17, 2016) -- KastKing® has added the KastKing® Spartacus Baitcasting Reel with carbon fiber drag to its 2016 product lineup. Spartacus is the second low profile baitcaster KastKing® has put on the market during January 2016. Spartacus follows the introduction of the unique KastKing® Stealth Carbon Baitcasting Reel. KastKing® is a division of Eposeidon, Inc., ( based in Garden City, NY.

Spartacus features 11 shielded stainless steel ball bearings plus an instant stop anti-reverse bearing. It has a carbon fiber drag system, CNC machined aerospace-grade aluminum spool that holds 100 yards of 12 lb. monofilament line for smooth casting, powerful precision mesh brass gears, versatile 6.3:1 gear ratio, and an aluminum handle fitted with non-slip EVA knobs. Spartacus baitcaster reels also have a tuned dual braking system with a five-magnet magnetic brake and a centrifugal brake to control backlash. Spartacus reels are saltwater approved and have a one-year warranty.

"Once again through conservative business practices KastKing® was able to put a quality reel in the hands of anglers at an affordable price," says Tom Gahan, marketing director at Eposeidon. "The fishing public has seen it before with the KastKing Legend baitcaster introduce at ICAST 2015, and more recently, with the KastKing® carbon construction baitcaster. Those reels are pulling record sales numbers for us. Stay tuned for more product releases later this year."

The Spartacus MSRP, available in right hand and left hand models, is $89.98, but will sell in the mid-$40 range at and other exclusive online sellers.

"Spartacus is a must have reel for targeting trophy fish. It's a 'warrior' of a baitcasting reel," said Team Eposeidon Angler Consultant Paul Lopes from New Bedford, MA. "This reel will outlast and outperform other brand reels costing two to three times more!"

Eposeidon ( brings a fresh, innovative approach to anglers by offering quality fishing tackle products at the best prices and no cost, or low cost shipping. Eposeidon's goal is to exceed expectations through outstanding customer service and superior product value to their customers. Eposeidon is continually expanding its product lines, which include KastKing®, an ICAST 2015 Best of Show award-winning brand, fishing line, fishing reels, and fishing rods, MadBite fishing lures, fishing tools, and accessories, KastKing® Ecooda Pro Series reels, and other fishing tackle products, to meet individual fishing equipment needs. Eposeidon is headquartered in Garden City, Long Island NY, USA and sells fishing tackle products in more than 140 countries.

Media Contact:
Tom Gahan
Director of Marketing
Eposeidon Outdoor Adventure, Inc.
Main Office: 1-855-830-7430 Ext. 1002
Direct Line: 631-369-0063