Hawthorne,
CA, USA -- Fulham Co., Inc., a leading supplier of lighting
components and electronics for commercial, industrial, and specialty
applications, today announced that its company's product SKUs have
achieved 100 percent compliance and programmatic excellence from the
Industry Data Exchange Association (IDEA). The approved product SKUs
will be listed in the Industry Data Warehouse (IDW) database to make
it easier for distributors to find details about Fulham lighting
products and pricing.
"The
IDW provides a standardized format for electrical and specialty
distributors to search for products that meet their traditional and
solid-state lighting needs," said Richard White, VP of
Distribution Sales for Fulham. "Inclusion in IDW's database
ensures greater product depth and breadth with distributors and is
designed to keep them abreast of specification and pricing changes
for Fulham components in real time. IDW is a great resource to help
us optimize and serve the US electrical distribution channel."
Lighting
and electrical distributors are important partners to Fulham and help
serve the North American market. The use of IDW shortens the time
between a new product's launch and its accurate information appearing
in distribution partner systems. As product lifecycles accelerate, an
automated tool is needed to update hundreds of distributors as
quickly as overnight.
Manufacturers
can share accurate product and pricing data with distributors and
wholesalers using the IDW as a secure, centralized database platform,
and North American electrical industry companies rely on the IDW
system for up-to-date, accurate product information. IDEA, which
maintains the IDW, provides standardized templates for data listings
and provides a central repository for product, pricing, packaging,
and related information, eliminating the need for distributors and
wholesalers to maintain and synchronize their own databases.
"We
are delighted to add Fulham's name to our list of vendors who have
received Compliance and Excellence ratings in the IDW database,"
said Paul Molitor, President and CEO for IDEA. "For the IDW to
remain valuable it's important to have as many manufacturers' SKUs
listed as possible and Fulham's products expand our list of lighting
components available to distributors and wholesalers."
About
IDEA
The
Industry Data Exchange Association, Inc. (IDEA) is the official
technology service provider and eBusiness standards body of the
electrical industry. The company helps thousands of manufacturers and
distributors find the most cost-effective methods for running
day-to-day business. IDEA's applications help connect the supply
chain and make business processes efficient, easy and enjoyable for
people every day. IDEA was founded in 1998 through a partnership
rooted in the collective leadership of the National Electrical
Manufacturers Association (NEMA) and the National Association of
Electrical Distributors (NAED) members. IDEA
(http://www.idea4industry.com)
is headquartered in Arlington, VA.
About
Fulham
Fulham
Co., Inc. is a leading global provider of intelligent,
socially-conscious sustainable commercial lighting components and
electronics for use in commercial general lighting, parking
structure, signage, horticultural, UV and other applications. The
company develops and manufactures a variety of award-winning LED and
emergency products, as well as legacy products across multiple
lighting platforms. Fulham sells its lighting solutions worldwide
through original equipment manufacturers (OEMs) and electrical
equipment distribution channels. Headquartered in Hawthorne, Calif.,
the company has sales and/or manufacturing facilities in the
Netherlands, China, India and the UAE. For more information, visit
http://www.fulham.com.
Media
Contact:
Andy
Firchau
Marketing
Manager
Fulham
Co., Inc.
Phone:
+1 (323) 779-2980, ext. 1252
