2nd
Annual Forecast Pre-Release.
Los
Angeles, CA, USA (October 30, 2013) -- Wellness
Tourism Worldwide, a leading wellness travel
business, is pleased to announce the release of its "Top 10
Wellness Travel Trends of 2014". The forecast is based on data
collection and research conducted throughout the year that
consolidated trends across several sectors and industries to bring
practical knowledge to both individuals and businesses.
WTW's
data and trend analysis included: site visits, literary review,
surveys, interviews and feedback from consumers, travel trade,
healthcare professionals, wellness experts and academia.
While
last year's forecast focused on the impact of wellness on air
transit, hotel accommodation and destinations; this year's report is
focused on business and marketing strategy. The report, "Top 10
Wellness Travel Trends for 2014: Boosting Sales & Maximizing
Profits" will be released in January.
Snapshot:
Top 10 Wellness Travel Trends for 2014 (descriptions below)
1.
Mind Matters
2.
The Rise of Wellness Travel Agents
3.
La Local Vita
4.
Breaking Bread with Wellness Travel
5.
Vacation RX
6.
Looking for Personal Enrichment
7.
Burgeoning Secondary Wellness Market
8.
Slow Travel
9.
Affluent & Altruistic
10.
Spas on a Mission
Mind
Matters:
Consumers
have caught on to mindful vacations that offer mental restoration.
Practices learned on a trip such as meditation, yoga, qi going and
journaling can be incorporated at home to help manage stress, improve
cognitive capacity and maintain emotional equilibrium.
The
Rise of Wellness Travel Agents
With
the growing interest in trips to enhance mind, body and spirit,
wellness tourism has created a new niche for travel agents to grow or
expand their business while offering a personally and professionally
rewarding career specialty.
La
Local Vita:
Consumers
have developed a deeper appreciation for locally relevant and
authentic experiences with an emphasis on living "la local vita"
(the local life). Mindsets have shifted away from tourist behavior to
a keen interest in community-based exploration where getting to know
the locals in a meaningful way sweetens the experience.
Breaking
Bread With Wellness
Food
tourism is a big trend intersecting with wellness travel. In addition
to the physical aspect of sustenance; food tours, cooking classes,
agriculture and farm-to-table experiences speak to the emotional,
social, intellectual and sustainable aspects of well-being.
Vacation
RX:
"Take
2 weeks and call me in the morning." Physicians are now
prescribing vacations as an antidote from stress. Doctor's orders for
physical activity in parks are also being written to help combat
obesity and diabetes in children.
Looking
for Personal Enrichment
With
the understanding that wellness is more than fitness and nutrition,
consumers are choosing trips that either focus solely on personal
enrichment or as a part of their travel plans. Many consumers are
viewing vacations, weekend getaways and retreats as a catalyst for
change.
Slow
Travel:
Have
you ever felt pressured to run through your vacation checking off
sites to see and things to do? Slow travel advocates changing the
pace in order to sip, savor and revel in the vacation experience.
Affluent
& Altruistic:
Spurned
by personal growth and discovery, affluent travelers value
experiences connecting them to charitable causes and local
communities. Volunteering on vacation has become increasingly popular
and research shows altruism can improve well-being.
Burgeoning
Secondary Wellness Market: There is a large segment of travelers
who may not opt for wellness retreats or tours but are committed to
maintaining their healthy lifestyle on the road. Air transit and
hotels are investing resources to attract these guests that are both
business and leisure travelers.
Spas
on a Mission:
The
spa industry is staking a claim on wellness tourism and on wellness
in general. Eager to shake the image of pampering for the affluent,
spas are repacking and rebranding as wellness providers to attract a
larger market.
To
request a free download of the Infographic "Top 10 Wellness
Travel Trends for 2014" please go to
http://www.wellnesstourismworldwide.com.
About
Wellness Tourism Worldwide
Wellness
Tourism Worldwide's (WTW) mission is to improve
well-being and economic growth through travel by providing market
intelligence, education, training, and promotion of wellness travel
to destinations, suppliers, sellers and consumers. Our consulting
team is responsible for tourism education, development, branding and
promotion, healthy destination accreditation, spa operations, hotel
management, leisure travel sales, hospital administration &
health promotion. WTW publishes the Wellness
Travel Journal (WTJ), a monthly e-publication
inspiring, educating and motivating readers to invest in themselves
through wellness vacations and retreats. Our B2C approach offers
advertisers a direct line to consumers worldwide while also linking
buyers to suppliers, making WTJ a valuable resource for industry and
consumers alike. (http://www.wellnesstourismworldwide.com)
Contact:
Camille Hoheb | camille@wellnesstourismworldwide.com
| 310 720-1755
