San
Leandro, CA, USA -- Mi Rancho® (http://www.mirancho.com),
the Bay Area innovator in the production and global distribution of
premium tortillas and Mexican foods, is celebrating its 80th
anniversary in 2019. The family-owned tortilla company was started in
1939 in the back of an Oakland grocery store. In 1954, Robert Berber,
Sr., and Robert Berber Jr., purchased the store and began to focus on
making tortillas using traditional methods. Today, the third and
fourth generation of Berbers continue to operate Mi Rancho,
continuing to expand and prepare the company for continued success
and growth.
After
80 years, Mi Rancho is producing more tortillas than ever and
shipping a variety of organic, non-GMO and simply authentic flour and
corn tortillas worldwide. Even though the company is producing more
tortillas, the Berber family remains committed to age-old
tortilla-making techniques and a philosophy of farm-to-table food
production. Mi Rancho uses non-GMO, California-grown whole grain corn
that is cooked, steeped, washed, and ground using an ancient Aztec
process called nixtamalization. Mi Rancho continues to use
traditional production methods such as nixtamalization to enhance the
flavor and preserve the authenticity of its tortillas. For example,
the corn masa is created by grinding the corn using hand-carved lava
stones, just as tortillas have been produced for centuries. The
company prides itself on their ability to combine old world
authenticity and new world innovation to produce the premium and
great tasting tortillas with efficiency, consistency and quality you
can rely on.
While
Mi Rancho continues to create tortillas in the time-honored way, the
company also embraces innovation. Mi Rancho continues to work with
retailers, restauranteurs, and industrial customers to meet their
needs, and the evolving tastes of their customers. Mi Rancho also has
an expanding research and development department that develops new
products and works with new ingredients.
Mi
Rancho has more than doubled in size over the past decade as they
continue to cultivate new segments. After many years producing
consistent, premium tortillas to discerning chefs, restaurants, and
service outlets, Mi Rancho decided to expand further and make the
same high-quality tortillas available to consumers in 2010. Today, Mi
Rancho tortillas are stocked on grocery shelves across the United
States. To keep up with the growing demand for Mi Rancho products,
the company added a second manufacturing facility in Elk Grove,
California, in 2018.
"We
have seen Mi Rancho flourish since my grandfather started making
tortillas on Seventh Street in Oakland. But no matter how we grow, we
know that our success is rooted in our commitment to quality
ingredients and traditional production methods to deliver a quality
product," said Manuel Berber, President of Mi Rancho. "Everyone
who works for us is part of the Mi Rancho family so we all take
personal pride in the company and its tortilla products."
Manuel
Berber has served as president of the company since 1992 and is the
third generation to manage Mi Rancho. He is grooming his sons, Andrew
and Alex, to take over as the fourth generation. Andrew Berber is
currently working as Director of Business Development and Alex Berber
is serving as Director of Foodservice Sales.
"We
are extremely proud that Mi Rancho is celebrating 80 years of success
as a family-owned company," said Manuel Berber. "We have
ambitious plans for the future, and I am confident that Andrew and
Alex will continue the family tradition and our commitment to
excellence for another 80 years.
Mi
Rancho is already implementing plans for the next stage in the
company's growth. Over the next five years the company plans to build
on its legacy of success with the introduction of new products and
expansion into new markets.
For
more information, visit Mi Rancho on the web at
http://www.mirancho.com.
Contact:
Tom
Woolf
Director
of PR, Gumas Advertising
415-621-7575
