Greenwich,
CT, USA -- Today's millennials and Gen Xers are forgoing home
ownership and flocking toward apartment rentals in record numbers.
And while they're doing so by choice to maintain their flexible
lifestyles in live-work-play environments, they are not willing to
sacrifice on style. Historically, apartment communities have shied
away from allowing residents to individualize their apartments
through painting and other customizations, but Richman
Signature Properties, a leader in luxury rental
communities with properties throughout the U.S., is doing just the
opposite. In fact, the company has teamed up with leading online
interior design service Laurel
& Wolf to create chic interior design options
curated specifically for this demographic.
 |
| Living room model at Parc at White Rock in Dallas, Texas* |
"We've
worked with Laurel & Wolf designers to uncover the top trends for
apartments that feel like forever homes. It's all part of our mission
to reimagine what rental living looks like for our residents. A major
differentiator of our communities is the design flexibility each
property offers, not typically found in other apartment communities
that have stringent rules for decorating," said Kristen Gucwa,
vice president of marketing for Richman Signature Properties. "Our
partnership with Laurel & Wolf is a testament to our commitment
to give our residents the opportunity to express individuality
through on trend, in demand home design."
 |
| Living room model at Aurora in Tampa, Florida* |
Beyond
the design insights, Richman Signature Properties is making the
stylish décor options a reality for its residents. Upon moving into
one of its luxury communities, residents at all Richman Signature
Properties may choose to Live Prettier with a complimentary Laurel &
Wolf Signature
Design package, customized to complement residents'
individual tastes, lifestyle and budget. The service connects
residents to work one-on-one with a designer entirely online.
 |
| Bedroom model at Parc at White Rock in Dallas, Texas* |
To
demonstrate the trends and showcase to future residents the stylish
possibilities for their new home, Laurel & Wolf has created an
entirely furnished look for Richman Signature Properties' newly
completed model homes at Aurora in Downtown Tampa and Parc at White
Rock in Dallas.
Following
are the top apartment interior design trends for 2017 from Richman
Signature Properties and Laurel & Wolf, which can be implemented
into any apartment home that needs a refresh.
A
Shift in Bedroom Space
With
an increase in the use of technology and the bustle of everyday life,
renters are feeling the need to make bedrooms a sanctuary for rest
and relaxation. Millennials and Gen Xers are moving their home
offices and TVs out of the bedroom, and shifting to calming colors
and monochromatic palettes. Additionally, articulating sconces are
taking the place of traditional table lamps in the bedroom. They
offer a more direct source of light, creating more peace in the
space, and can be ideal for young professionals and couples with
differing bed times.
Maximizing
Style with Curated Colors
Millennial
and Gen X renters are taking a page out of the history books and
looking toward more classical color palettes for their homes. This
year, we'll see a rise in popularity of pairing rich pigmented tones
in dusty blues and grays with hunter green and wheat accents. Warm,
calming colors will be complemented by natural textures to further
tie to the need for home sanctuary.
Simplicity
and Originality is a Must
When
it comes to millennial renters, the big trend is 'less is more.'
There's a desire to streamline spaces - to be uncluttered and less
fussy than traditional design. For the pieces they do choose,
millennials are open to spending a little more money if it makes
their room stand out, especially from their friends.
In
addition to simplicity, there is a renewed interest in original
furniture pieces and mixing design styles to create a one-of-a-kind,
simple yet eclectic look. Driven by the desire to be unique, we can
expect millennials to purchase more antiques, vintage and one-off
pieces over the mass-produced furniture makers.
Going
Green (In Moderation)
Recently,
Pantone released its 2017 color of the year: Greenery. Greenery is
bright, lush and ideal for residents who want to bring that outdoor
feel into their homes. While renters may feel more comfortable
sticking with neutrals for wall colors, we'll see a rise in modern
takes on plants, e.g., lush terrariums to add a splash of greenery in
the home, similar to the living room model found in Richman Signature
Properties' Parc at White Rock in Dallas.
"Today,
millennials desire more than just a space to call home, they want to
live in a place that showcases their unique tastes and draws upon
their life experiences," said Leura Fine, CEO and founder of
Laurel & Wolf. "So, through our partnership with Richman
Signature Properties, we are proud to be able to provide residents
the opportunity to create a space that truly reflects their wants and
needs - a place that celebrates their individual style."
In
addition to the online interior designers, Richman Signature
Properties' collaboration with Laurel & Wolf provides residents
with expert insights on interior design trends and a collection of
on-trend paint colors selected exclusively for Richman Signature
Properties' to help residents create one-of-a-kind living spaces.
*Additional
high res images available upon request.
Parc
at White Rock in Dallas and Aurora
in Tampa are part of the fast-growing upscale collection of Richman
Signature Properties including The
Sedona, Grady
Square, and The
Epic at Gateway Centre in Florida's Greater Tampa
Bay area, and Azura,
Palm
Ranch and Portico
in South Florida. Additional upcoming communities include Infinity
LoHi in Denver, Library Tower and F11 in San Diego,
Sage at Cerritos in the Los Angeles area and Biscayne 27 in Miami.
Visit
RichmanSignature.com
and discover luxury rental communities in top markets across the U.S.
Join the conversation on social media @LiveatSignature.
About
Richman Signature Properties
With
more than 30 years of experience in development, construction, asset
management and property management and operations in 49 states, The
Richman Group recently debuted a new division of the firm, Richman
Signature Properties. With the portfolio of luxury apartment
residences, they reimagine rental living with an emphasis on
individuality, social connectivity, preferred signature amenities and
an accommodating resident-focused culture dedicated to elevating
renters' lifestyles. Richman Signature Properties currently has
properties in Florida, California, Texas, and Colorado and plans to
continue to grow its portfolio across the U.S. Together, The Richman
Group has developed nearly 20,000 residential units and owned or
asset managed over 100,000 units. For more information, visit
http://www.richmansignature.com.
About
Laurel & Wolf
Laurel
& Wolf is the leading online interior design service that allows
you to connect and collaborate with a professional interior designer
to create your perfect space. Founded in 2014 by professional
interior designer turned entrepreneur, Leura Fine, Laurel & Wolf
is transforming the way people live through the power of great
design. For more information, please visit
http://www.laurelandwolf.com
and follow on Instagram, Twitter, Facebook and Pinterest
@laurelandwolf.
Media
Contacts:
Sloane
Fistel
rbb
Communications for Richman Signature Properties
305-249-1171
Jamie
Glushon
Laurel
& Wolf
310.734.7950
