URALCHEM
is using its traditional participation in the leading technical event
for the UK arable industry, Cereals 2013, to present SOLAR, its new
line of water-soluble fertilizers, to the British and Irish markets.
The exhibition will also mark the beginning of a large-scale, year
long promotion campaign for URALCHEM's sulphur containing fertilizer
NS 30:7.
Lincoln,
UK (June 12, 2013) -- URALCHEM,
the second largest ammonium nitrate producer in the world is using
its traditional participation in the leading technical event for the
UK arable industry, Cereals 2013, to present SOLAR, its new line of
water-soluble fertilizers, to the British and Irish markets. The
exhibition will also mark the beginning of a large-scale, year long
promotion campaign for URALCHEM's sulphur containing fertilizer NS
30:7.
True
to its strategy of developing tailored products that meet the demands
of UK market, URALCHEM is now offering its new line of 100%
water-soluble fertilizers, SOLAR. Currently, the product portfolio
includes potassium nitrate NK 13:46, monoammonium phosphate NP 12:61
and calcium nitrate Ca(NO3)2.With guaranteed high chemical purity,
environmental friendliness and high quality, these products support a
wide range of applications; they are suitable for drip watering,
foliar fertilization of plants, root fertilization of seedlings,
fertilizing potted ornamental plants, flowers, lawns, soccer fields
and other applications. The physiologically balanced content of
nutrients ensures proper feeding of plants. URALCHEM's SOLAR
fertilizers also help to extend the service life of drip irrigation
systems because no insoluble mineral salt deposits are formed in
drippers and pipelines.
"We
are sure that our SOLAR fertilizers will add value in our supply
chain and help to cement relationships with on-farm customers. Being
able to offer a wider range of grades means that we can respond to
the results of soil analyses more precisely with in-house products.
This helps to improve crop quality and volumes through better
balanced plant nutrition, thus improving on-farm economic outcomes.
Furthermore, the company's product range suits both farmers and
distributors alike. We are pleased to say that different grades from
the SOLAR product line can be mixed to prepare solutions with
predetermined proportions of nutrients," said URALCHEM's
Business Development Director, Mikhail Genkin.
URALCHEM
is also using Cereals 2013 to launch a promotion campaign for NS 30:7
in the United Kingdom. The company presented this product at the last
Cereals exhibition in 2012. Since then NS 30:7 has proved very
popular worldwide as an excellent source of combined nitrogen and
sulphur nutrition.
Within
the framework of a new large scale campaign, URALCHEM's specialists
will hold a number of seminars with potential customers in all key
regions of the UK. Together with representatives of leading machinery
manufacturers, they will carry out dispersion tests and lay a number
of test fields. The programme will also include a large-scale media
campaign.
Mikhail
Genkin commented, "As well as being consumers of URALCHEM's
standard mass usage products, the United Kingdom and Ireland remain
key markets for the company's complex fertilisers. The UK's long
tradition of using fertilizers to increase crops and its high level
of agricultural sophistication has created stringent criteria for the
quality and effectiveness of products on the market. Using special
fertilizer grades with an appropriate ratio of nutrients is becoming
essential to ensure the continued improvement of crop yield. That's
why we are interested in bringing here our most state-of-the-art and
market-tailored products, and we are prepared to reach out to each
farmer showing the advantages of these fertilizers."
The
SOLAR product line and NS 30:7 will be presented at the company's
stand 8-H-830.
Visitors
will also be able to see URALCHEM's other products that the company
has been successfully supplying to the UK and Ireland since 2008.
Public
Relations Department
URALCHEM,
OJSC
Tel:
+7 (495) 721 89 89
PR
representative in the UK and Ireland
Eva
Smit
Tel:
+44 (0) 7538 978986
URALCHEM,
OJSC is one of the largest producers of nitrogen and phosphate
fertilisers in Russia and the CIS with production capacities of over
2.5 million tonnes of ammonium nitrate, 2.8 million tonnes of
ammonia, 0.8 million tonnes of MAP and DAP, 0.8 million tonnes of
complex fertilisers and 1.2 million tonnes of urea. URALCHEM, OJSC is
the second largest ammonium nitrate producer in the world and number
one in Russia, the second largest producer of nitrogen fertilisers in
Russia. Key production assets of URALCHEM, OJSC include Azot Branch
of URALCHEM, OJSC in Berezniki, Perm Region; OJSC Minudobrenia, Perm;
MFP Kirovo-Chepetsk Chemical Works, OJSC Branch in Kirovo-Chepetsk,
Kirov region; Voskresensk Mineral Fertilisers, OJSC in Voskresensk,
Moscow region.
Some
of the information in this press release may contain projections or
other forward-looking statements regarding future events or the
future financial performance of URALCHEM. We wish to caution you that
these statements are only predictions. We do not intend to update
these statements and our actual results may differ materially from
those contained in our projections or forward-looking statements,
including, among others, the achievement of anticipated levels of
profitability, growth, cost and synergy of our recent acquisitions,
the impact of competitive pricing, the ability to obtain necessary
regulatory approvals and licenses, the impact of developments in the
Russian economic, political and legal environment, financial risk
management and the impact of general business and global economic
conditions.
