BusinessVibes states the Challenges for Marketers in the year 2012

Guidelines helping you to become successful marketer in this tough 2012.

London, UK, January 18, 2012 -- Looking at the current macroeconomic situation of the world it is hard to count on unexpected boom for many companies. Does it mean that marketers should stay behind their desks and calmly wait for better times? Couldn't be more far away from the truth! Maybe in old good times marketers were the ones unhurriedly sitting in their dark corners spending long months on planning one campaign, checking huge databases of clients and organising conferences. It is hard for us to tell, but those times are over. Businesses run nowadays are much more difficult for marketers. In consequences of not promising economic indicators a lot of companies re-consider their costs and spending, which may even lead to some personnel reductions. Below you will find some guidelines helping you to become successful marketer in this tough 2012.

First of all, be fragile for changes and willing to change, success of marketing depends nowadays on how fast will you react on changing needs of customers and how flexible will you be to change your routine of work and apply new tools and ideas.

Mix disciplines, remember that digital marketing today is really important and do not forget about traditional ways of promotion. Be ready to plan strategies including both ways of advertising in one time. Follow new platforms; get yourself included in social media life.

Analyze your actions - whatever you do, do not forget to spend some time on checking the results. Ensuring yourself that action taken by you makes you closer to the success is the simplest and fastest way to avoid spending time on pointless activities. What is more - Act wisely! Be always ready to justify your strategy and all the steps you have taken.

Like and be liked - marketing today is complex. To be successful it needs to include cooperation of several departments in the company starting from sales, going through IT ending on customer service. Respect other departments’ schedule, learn how to communicate with them.

Believe in what you are doing. You need to become the most faithful ambassador of your brand. Believe in your organization mission and understand what are they doing and why. And what is even more important - Never, but never give up - hard times may slow down your campaigns, make clients less interested. Keep on checking the results, re-consider and change your actions if necessary, but do not stop in half way.

Keep learning. Marketing, especially the digital one is developing quickly. New tools are being invented on a daily basis; new networking sites are invented to help you develop your business. Join those networking platforms (http://www.businessvibes.com) where you can directly search for suppliers, clients or partners. Stay interested and curious. The business technology will run faster, you need to follow it quickly if you don't want to get lost.

Nobody said it was easy, but if you succeed in this difficult 2012 you would have no problems to be the best marketer in any other following year. Challenge is definitely worth to take.

Contact:
Marta Munia
Marketing Executive - Europe
Infiniti Research Limited
8 Wimpole Street
London W1G 9SP
Tel: +44 20 7291 0883
Follow us on Twitter: @businessvibes

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