First-ever
Study Revealing Services Consumers Want from Banks Now Available to
ICBA Members with Exclusive 10% Discount.
SAN
ANSELMO, Calif. (August 26, 2012) -- Market Rates Insight, Inc.
(MRI, http://www.marketratesinsight.com),
a leader in pricing intelligence for deposits, personal loans,
mortgages, and fees, recently conducted the first nationwide consumer
study to understand consumer attitudes about fees paid for banking
services. The study has uncovered a new category of “lifestyle
financial services” that consumers are willing to pay for, and is
now available at a 10% discount to community banks through an
exclusive relationship with the Independent Community Bankers of
America (ICBA)®.
The
study from Market Rates Insight reveals new ways community banks can
compete more effectively and promote greater customer loyalty by
offering services that consumers want and are willing to pay for. The
Lifestyle Financial Services study reveals that customers will pay,
on average, $3.63 per month each of the seven services that deliver
convenience, efficiency, mobility, and protection. For example, 63.4%
of those surveyed indicated they would spend up to $2.37 per month
for mobile remote deposit capture services, and 73.7% said they would
pay $3.39 per month for credit score reporting.
“Income
from service fees on deposit accounts declined 13% between 2007 and
2012, so now more than ever, community and regional institutions need
to develop new ways to attract and keep customers,” said Dr. Dan
Geller, Executive Vice President of Market Rates Insight and the
architect of the study. “Our emerging Lifestyle Financial Services
study reveals that consumers want services, such as mobile deposits
and personal money transfer from their financial institution. By
working directly with ICBA, we can help community banks identify new
sources of fee income as well as help promote customer loyalty.”
ICBA
members now can buy the Lifestyle Financial Services study at a
special ICBA rate. They study is available in various forms:
-
The complete study, including consumer research, likelihood of use,
perceived value and competitive analyses for the top five U.S. banks,
at a discounted price of $4,455.
-
The consumer research on all seven categories of Lifestyle Financial
Services, including an analytic overview, at a discounted price of
$3,105.
-
The consumer research for one specific type of services, such as
credit score reporting, identity theft services, personalized
couponing, prepaid loadable cards, overdraft transfer services,
person-to-person payments, and mobile remote deposit capture, for
$895 each.
Each
study report features consumer research on preferences and perceived
value, as well as demographic segmentation.
For
more information, contact Market Rates Insight at
info@marketratesinsight.com.
About
Market Rates Insight
For
more than two decades, Market Rates Insight (MRI) has been helping
clients price with precision by providing banks, thrifts, credit
unions, and other financial institutions with comprehensive market
intelligence on deposits, loans, and fees. MRI uses deposit surveys,
mortgage and consumer loan surveys, fees and features studies, new
product alerts, benchmarking and market share analysis to give
subscribers the intelligence needed to strategically position
products, optimize pricing and react to emerging trends. MRI’s
products include web-enabled, customizable report programming,
proprietary product research tools, searchable databases, market
alerts, and online dashboards that aggregate key client data to
provide real-time interactive views on how they rank against their
specific competitors.
Market
Rates Insight is located in San Anselmo, California. For more
information, see http://www.marketratesinsight.com
Photos
available upon request
For
additional information contact:
Tom
Woolf
Market
Rates Insight
(415)
259-5638
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