NOVATO,
Calif. (August 7, 2012) -- This month, Experts Connection for
Business (http://www.experts-connection.com/business.aspx)
will present Neal Schaffer, social media strategist and author of
"Understanding, Leveraging & Maximizing Twitter," who
will share his expertise into how to apply Twitter as part of any
strategic marketing campaign. The webinar, entitled "Twitter for
Business: A Step-by-Step Guide to Understanding, Leveraging &
Maximizing Twitter," is hosted by NETSHARE®
(http://www.netshare.com),
and scheduled for August 21, from 4:00 - 5:30 p.m. ET, (1:00 - 2:30
p.m. PT).
Twitter
continues to be one of the most powerful most misunderstood social
networks. While many marketing professionals are still struggling to
perfect their microblogging strategy, Schaffer has been designing
successful marketing campaigns for clients for a number of years and
will provide specific strategies and a step-by-step approach to show
how to get the most out of Twitter for sales and marketing.
Among
the insights Schaffer will share are the Twitter secrets used by
major brands. The instruction will include:
-
What opportunities Twitter provides to business;
-
How Twitter is currently being used within corporations;
-
How to build an effective Twitter marketing strategy;
-
How to include Twitter as part of a broader marketing program;
-
Understanding hash tags, Twitter chats, and how to build a following;
-
Examples of successful Twitter campaigns; and
-
Twitter tools that are available to make Tweeting more efficient.
"Social
media levels the marketing playing field so any business can compete
effectively," said Katherine Simmons, CEO of NETSHARE and host
of the Experts Connection webinar series. "Neal has designed
winning Twitter campaigns for global companies, and we are fortunate
to be able to share his expertise through Experts Connection. This is
a unique opportunity for anyone who wants to learn how to harness
Twitter and social media for effective marketing."
The
Experts Connection teleseminar series allows business professionals
to connect with experts in a wide range of areas, gathering
information about business-critical topics presented with an eye
toward the practical, not just the theoretical. Experts Connections
recruits the most knowledgeable specialists to address problems
facing small companies, multi-national corporations, B2B, B2C;
businesses of any size serving any market. The cost of the seminar is
$100, and access is provided via web and telephone. For more
information, visit the Experts Connection online at
http://www.experts-connection.com/business.aspx.
About
Neal Schaffer
Neal
Schaffer helps organizations strategically leverage and maximize
return on investment from social business. He is currently Senior
Vice President of Social Media Strategy for Social 5150 and Vice
President of Social Media Strategy for Green Dream Social, as well as
the author of two books on LinkedIn and the soon-to-be-published
“Understanding, Leveraging & Maximizing Twitter”. Neal is a
frequent speaker at media events sponsored by ABC and CBS and quoted
in the Wall Street Journal, Bloomberg, BusinessWeek, Yahoo! and the
American Express Open Forum. He also has counseled Fortune 500
companies and celebrities with nearly one million social media fans.
About
NETSHARE
NETSHARE
(http://www.netshare.com)
is a confidential, membership based organization dedicated to
providing executives across all disciplines and industries with
quality $100K plus job lists. NETSHARE also offers networking
opportunities and a community of peers for the exchange of strategic
information related to job search, professional development and best
practices. NETSHARE has been recognized by Fortune and Forbes
magazines as the best online destination for executive positions.
Contact:
Annette
DiSano
NETSHARE,
Inc.
(415)
883-1700
Tom
Woolf
Woolf
Media & Marketing
(415)
259-5638
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