Facebook
Offers Hidden Potential for Marketing and Brand Building and Social
Media Expert Neil Schaffer Explains How to Build Your Fan Base Among
Those Who Matter to You.
NOVATO,
Calif. (October 5, 2012) -- Everyone talks about the power of
Facebook, but few business users really understand how to reach the
552 million daily active Facebook users, or the 543 million users who
access Facebook from their handheld devices. This month, Experts
Connection for Business
(http://www.experts-connection.com/business.aspx)
will host "Facebook for Business: A Practical & Actionable
10-Step Guide to Promoting Your Company to 900 Million Users," a
90-minute webinar presented by Social Media Strategist Neil Schaffer.
The event is scheduled for Tuesday, October 23, from 4:00 to 5:30 ET
(1:00 to 2:30 PT) and is sponsored by NETSHARE®
(http://www.netshare.com).
How
do you effectively build a following from among more than 950 million
potential customers? How do you create a corporate page that
differentiates your company or service and promotes brand loyalty?
How do you manage your Facebook profile to maximize the potential of
social media? Neil Schaffer will answer these questions and more,
illustrating a 10-step approach to create a dynamic business presence
on Facebook so you can take your marketing efforts to the next level.
During
this informational webinar, Schaffer will explain:
-
Facebook's unique role in an overall Social Media Marketing program;
-
How to create a targeted Facebook strategy;
-
Best practices in developing your corporate Facebook page and using
the Facebook timeline;
-
How to build your fan base and extend it beyond Facebook;
-
Tactics to engage your Facebook community and keep them following
you;
-
Understanding Facebook performance, including using Google Analytics
to assess your Facebook presence; and
-
Everything you always wanted to know about micro-targeting Facebook
Ads, campaign ideas, and EdgeRank
"Many
companies still don't understand how to use Facebook to effectively
expand their marketing program," said Katherine Simmons, CEO of
NETSHARE and host of the Experts Connection webinar series. "The
10 steps that Neil presents are proven and effective, and they are
simple enough that any business can follow them. This is an essential
informational event for any organization using social media for
marketing."
The
Experts Connection webinar series allows business professionals to
connect with experts in a wide range of areas, gathering information
about business-critical topics presented with an eye toward the
practical, not just the theoretical. Experts Connections recruits the
most knowledgeable specialists to address problems facing small
companies, multi-national corporations, B2B, B2C; businesses of any
size serving any market. The cost of the seminar is $100, and access
is provided via web and telephone. A web archive also is available
for registrants. For more information, visit the Experts Connection
online at http://www.experts-connection.com/business.aspx.
About
Neil Schaffer
Neal
Schaffer is an expert in helping organizations strategically leverage
and maximize ROI from social business strategies. He is currently
Senior Vice President of Social Media Strategy for Social 5150, and
Vice President of Social Media Strategy for Green Dream Social. Neal
is also the author of two books on LinkedIn and the upcoming
"Maximizing Twitter for Business." Neil also is a Forbes
Top 30 Social Media Power Influencer and creator of the AdAge Top 100
Global Marketing Blog, Windmill Networking. He is a frequent speaker,
having appeared at media events sponsored by ABC and CBS and quoted
in the Wall Street Journal, Bloomberg, BusinessWeek, Yahoo!, and
American Express Open Forum. His consulting achievements include a
Fortune 50 software company and a Grammy-winning musician with more
than one million social fans. Neal graduated from Amherst College and
is fluent in Japanese and Mandarin Chinese.
About
NETSHARE
NETSHARE
(http://www.netshare.com)
is a confidential, membership based organization dedicated to
providing executives across all disciplines and industries with
quality $100K plus job lists. NETSHARE also offers networking
opportunities and a community of peers for the exchange of strategic
information related to job search, professional development and best
practices. NETSHARE has been recognized by Fortune and Forbes
magazines as the best online destination for executive positions.
Contact:
Annette
DiSano
NETSHARE,
Inc.
(415)
883-1700
Tom
Woolf
Woolf
Media & Marketing
(415)
259-5638
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