NanoMarkets Issues Latest Report on Market for OLED Lighting; Revises Forecasts Downward

NanoMarkets today announced the release of its report titled "OLED Lighting Market Forecast 2013."

Glen Allen, Virginia - March 14, 2013 -- Industry analyst firm NanoMarkets today announced the release of its report titled "OLED Lighting Market Forecast 2013." In its latest report, NanoMarkets has significantly lowered its previously released estimates on the future prospects for OLED lighting panels and luminaires. And while the firm estimates that the OLED lighting products business can still surpass $2 billion (USD) in revenues by the year 2020, a number of market and technical factors will need to be overcome for this market opportunity to fully emerge. Additional details about the report are available at:

From the Report:

Most of the industry's observers and participants have been targeting the year 2016 as the year that OLED lighting was to really take off. Unfortunately though, in the past year the market showed no discernible technical advancements and from the manufacturing standpoint, there has been insufficient progress on bringing yields up and costs down to support OLED lighting's entry into general illumination applications like office lighting. Production facilities remain insufficient and the economies within both Europe and Japan are severely dampening market prospects. Last but not least, the industry lacks a true market "champion" that will lead the business forward.

NanoMarkets sees one of three possible scenarios for the OELD lighting business.

Scenario 1: One or two "champion" firms will emerge (perhaps with government support), make substantial performance and process improvements, and sufficiently expand production capacity to bring costs down to a level that with finally enable penetration of general illumination markets. NanoMarkets believes that right now LG is THE firm to drive the market but also notes that China's influence on the OLED lighting business has yet to be felt.

Scenario 2: If no champion emerges, costs stay high, and performance lags the competition then OLED lighting will be relegated to specialty, niche-only luxury lighting with a market value unlikely exceeding $500 million in revenues before the end of the decade. This will certainly lead to a large exodus from the business.

Scenario 3: Industry fails to attain any reasonable targets - cost or otherwise - and thus relegating the technology to the dustbin of abandoned "revolutionary" technologies. While NanoMarkets does not currently hold this position as the most likely, the industry's failure to do more than offer future promises makes it a more sobering reality than anyone would have likely considered as recently as last year.

About the report:

Within its new report, NanoMarkets examines three possible scenarios for the OLED lighting business. It also assesses the product development and marketing strategies of the major players in the sector, including Philips, Osram, LG, Mitsubishi/Pioneer, PIOL, Novaled, Lumiotec, Kaneka, Visionox, Acuity Brands, LEDON OLED/Tridonic, First-o-Lite, WAC Lighting, GE, Samsung, Moser-Baer, and others.

The report contains detailed, eight-year forecasts for OLED lighting, at both the OLED panel and luminaire/fixture level, in both value ($ millions) and volume (both area and units) terms, broken out by application. OLED lighting applications covered are: samples and designer "kits", luxury luminaires, large-scale installations, residential lighting, commercial lighting, and automotive lighting.

About NanoMarkets:

NanoMarkets tracks and analyzes emerging market opportunities in solid-state lighting, energy, electronics and other markets created by developments in advanced materials. The firm is a recognized leader in industry analysis and forecasts of this kind and has been covering the OLED and OLED materials space for more than six years.

Visit for a full listing of NanoMarkets' reports and other services.

Media Contact:
Robert Nolan
NanoMarkets, LC
PO BOX 3840
Glen Allen, VA 23058
(804) 938-0030

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