Social
Media Expert Jim Durbin Provides Step-by-Step Approach to Show You
How to Mine LinkedIn for New Sales Leads and How to Connect with
Decision-Makers.
NOVATO,
Calif. (April 10, 2013) -- Connecting with your prospects before
you even make a sales call is having a terrific impact on business,
and LinkedIn is the first source of social selling for most sales,
marketing, and business development professionals. LinkedIn provides
a social CRM database that is being continually updated by users so
the information is always current. In the next session of Experts
Connection for Business, "LinkedIn for Sales: Driving New
Revenue" (http://www.experts-connection.com/business.aspx),
social media specialist Jim Durbin will show how to use LinkedIn to
find new clients, understand their company, and engage with them in a
way that turns connections into revenue. The webinar is scheduled for
4:00 to 5:30 ET (1:00 to 2:30 PT) on Tuesday, April 24 and is
archived online for registrants to access after the presentation. The
Experts Connection webinar series is sponsored by NETSHARE®
(http://www.netshare.com).
Social
media gives sales and marketing executives - anyone who is really
connected -new ways to increase the top line. LinkedIn escalates
social selling by providing a central forum where you can identify
new company and new prospects, assess their needs, and build a
meaningful dialogue that will allow you to present your solution to
their problem. Using LinkedIn as a social CRM platform, you can
quickly gather intelligence, uncovering hidden knowledge about your
prospects and their business activities. LinkedIn can turn good
salespeople into great salespeople.
In
this 90-minute webinar, Durbin will show you how to:
-
Use social CRM to track decision-makers and executives through their
social connections;
-
Use LinkedIn profiles to find direct phone numbers and contact
information;
-
Connect with prospects, including how to use simple messages that
generate responses from connections;
-
Identify revenue opportunities from former employees and competitors;
-
Develop "before and after" strategies for the sales
presentation; and
-
Optimize search and profile techniques to boost your personal
profile.
"LinkedIn
now has 200 million members in 200 countries making it the biggest
directory of professional contacts around. And all these contacts are
self-selecting, offering up any number of details about themselves
and their business for those who know how to mine for it," said
Katherine Simmons, CEO of NETSHARE and host of the Experts Connection
webinar series. "When used properly, LinkedIn can be any sales
professional’s most powerful tool, and Jim will give you a detailed
approach to show you now to use LinkedIn to build your client
database."
The
Experts Connection webinar series allows business professionals to
connect with experts in a wide range of areas, gathering information
about business-critical topics presented with an eye toward the
practical, not just the theoretical. Experts Connections recruits the
most knowledgeable specialists to address problems facing small
companies, multi-national corporations, B2B, B2C; businesses of any
size serving any market. The cost of the seminar is $100, and access
is provided via web and telephone. A web archive also is available
for registrants. For more information, visit the Experts Connection
online at http://www.experts-connection.com/business.aspx.
About
James Durbin:
Jim
Durbin is vice president of social media for Brandstorming
Interactive, a B2B marketing firm. As well as being a blogger and
business owner, Jim shares his expertise as a frequent speaker on
topics such as CRM, online marketing, and harnessing the social
enterprise. Before he started one of the first social media companies
in 2006, Jim was a top performer as a sales executive for a national
staffing firm. He is a graduate of Washington and Lee University and
lives in Dallas.
About
NETSHARE
NETSHARE
(http://www.netshare.com)
is a confidential, membership based organization dedicated to
providing executives across all disciplines and industries with
quality $100K plus job lists. NETSHARE also offers networking
opportunities and a community of peers for the exchange of strategic
information related to job search, professional development and best
practices. NETSHARE has been recognized by Fortune and Forbes
magazines as the best online destination for executive positions.
Contact:
Annette
DiSano
NETSHARE,
Inc.
(415)
883-1700
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