New
York City, NY, USA (November 3, 2013) -- Goldman Sachs, HTC,
Citi, Sony and Metlife are just a few of the hundreds of companies
that will be represented at Golden Networking's Wearable Computing
Conference 2013 (http://www.wearable-computing-conference.com),
"Revolutionizing the Human Experience Through Next-Generation
Technology".
Indeed,
as reported by The Wall Street Journal, big and medium-sized
companies are putting wearables to work. Companies are figuring out
how to use those kinds of gadgets to improve their business. They're
giving wearables to employees and customers to gather subtle data
about how they move and act-and then use that information to help
them do their jobs better or improve their buying experience.
For
businesses, these gadgets represent a tremendous opportunity, but
there is also a big risk involved. People will naturally resist
real-world intrusions into their privacy, so businesses need to be
very careful about asking employees and customers to strap gadgets on
their heads, chests and wrists.
Early
experiments with these gadgets have yielded a couple of valuable
lessons. If companies push for wearable gadgets to pursue
heavy-handed objectives, like ratcheting up efficiency or
productivity, the move will invariably backfire and hurt morale.
Instead, companies need to link up their goals with individual
goals-such as using wearables to make an employee's job safer or more
interesting, or giving customers a better deal.
To
get a sense of what this approach looks like, consider the Hitachi
Business Microscope-a gadget about the size of a company ID badge
that workers wear on a lanyard around their neck.
The
device is packed with sensors that monitor things like how workers
move and speak, as well as environmental factors like light and
temperature. So, it can track where workers travel in an office, and
recognize whom they're talking to by communicating with other
people's badges. It can also measure how well they're talking to
them-by recording things like how often they make hand gestures and
nod, and the energy level in their voice.
Workers
can see how their communication habits and energy levels change
depending on whom they're meeting or where-a one-hour brainstorming
session with five colleagues where they energetically contributed,
compared with the session where they just sat there.
The
gadget's LCD screen displays real-time stats for personal feedback
and benchmarking, and for implementing larger strategies to improve
collaboration. According to Hitachi, one firm introduced the HBM
after combining two product-design groups. Several weeks after the
merger, the HBM showed little interaction between the two groups. The
new manager, who came from one of the old groups, discovered that he
was part of the problem, since data showed he was having little or no
interaction with many new reports.
So,
the new head intentionally made connections with direct reports who
weren't previously part of his group. Others struck up new working
relationships after they discovered there were people in the other
group they could be collaborating with but weren't.
Wearable
Computing Conference 2013 is produced by Golden Networking
(http://www.goldennetworking.net),
the premier networking community for business and technology
executives, entrepreneurs and investors:
-
High-frequency Trading Leaders Forum 2013 Frankfurt, November 21
(http://www.hftleadersforum.com)
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High-frequency Trading Leaders Forum 2013 London, December 5
(http://www.hft-leaders-forum.com)
-
Compliance Leaders Forum 2013 New York City, December 12
(http://www.ComplianceLeadersForum.com)
-
High-frequency Trading Leaders Forum 2014 Singapore, January 9
(http://www.High-Frequency-Trading-Conference.com)
-
High-frequency Trading Leaders Forum 2014 New York City, May 6
(http://www.HFTExpertsForum.com)
-
High-frequency Trading Leaders Forum 2014 Chicago, October 9
(http://www.High-Frequency-Trading.info)
Panelists,
speakers and sponsors are invited to contact Golden Networking by
sending an email to information@goldennetworking.com.
Media
Contact:
Julia
Petrova
Media
Relations Coordinator
Golden
Networking
+1-414-FORUMS0
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