San
Francisco, CA, USA (December 10, 2013) -- Cubeyou
(http://www.cubeyou.com),
the revolutionary new research firm that mines social data to reveal
consumer social and interest trends, has completed a new Competitive
Benchmark study, "How Does The Hunger Games: Catching Fire
Benchmark Against The Hobbit and Thor?," just in time for the
holiday movie blockbuster season. This latest custom report collected
and analyzed interests, demographics, psychographic trends and MBTI
personality traits for 1,652,725 fans of the three holiday releases,
and demonstrates the power of using Cubeyou's social data database to
develop research reports to market virtually any consumer product or
service.
Among
the findings of the Competitive Benchmark study:
-
Although 67 percent of 'Hunger Games' fans are women under 21, more
than 26 percent are hard-core gamers, and 32 percent are basketball
fans.
-
'Hobbit' fans are into movies and TV but are also fans of
documentaries and news and are very interested in social activism.
-
'Thor' fans not only love action movies, but also love fine art.
-
All three movie's fans are predominantly ISFJ personality types, as
measured using the Myers-Briggs Type Indicator (MBTI), so they are
empathetic and loyal.
These
are just a few of the revelations in the study, which is being
offered free from the Cubeyou.com web site. Cubeyou develops research
reports from social data taken from 153 million social profiles of
consumers in 67 countries. Using a patent-pending algorithm, Cubeyou
takes Facebook public data to create updated profiles with
inferential information about consumer personalities, interests,
psychographics, and more. As a result, the research reports are
highly accurate indicators of consumer likes and trends, and can be
invaluable to marketing professionals and others seeking to identify
new methods and channels to connect with consumers.
"Being
able to tap more than a million consumers would be impossible for
conventional market surveys. With our methodology, brands, publishers
and agencies get accurate insight within a few days into almost any
consumer trend for a fraction of the cost of comparable research,"
said Federico Treu, CEO of Cubeyou. "We uncover consumer
attitudes about products, services, and brands, and most importantly,
reveal what you don't know about your target market so you can dig
deeper. As marketing programs need to become more personalized, we
see our research as the key to helping clients provide a customized
experience and choosing the right market channels to reach
customers."
To
illustrate, Treu notes that the new report reveals that 29.3 percent
of 'Hunger Games' fans also are food lovers. By digging deeper into
the social data, Cubeyou can reveal what types of food appeal most to
this group, broken down by demographics, geographic area, and even
brand. Armed with such data in advance of a movie or product release
can help create a more personalized, targeted marketing campaign.
Cubeyou
offers six types of market research reports, designed to help clients
investigate competitive customer segments, identify, benchmark and
execute tactical programs. The most popular is the Competitive
Benchmark report (CB) that provides competitive analyses against
competitors' products or services. Segment Analysis (SA) provides a
deeper dive into specific demographic or interest categories.
Customer Intelligence (CI) reports identify consumer interests and
target personas. Content Strategy (CS), Media Planning (MP), and
Marketing Opportunities (MO) define consumer interests, marketing
channels, and co-marketing opportunities.
From
now through January 5, Cubeyou is offering two market research
reports, a Competitive Benchmark (CB) and Customer Intelligence (CI)
for the price of one. For more information contact Mark Friedler,
mfriedler@cubeyou.com.
About
Cubeyou
Founded
in 2009, Cubeyou is a revolutionary new research firm that assesses
consumer social interest to show where brands have a competitive
advantage, how to reach their target audience, and what drives
customer preferences. Using public data available from Facebook,
Cubeyou moves beyond the social graph to tap the consumer interest
graph, delivering actionable market research in a matter of days,
without expensive and time-consuming surveys. Powered by a unique
clustering algorithm, Cubeyou's Express Intelligence Reports reveal
consumer demographics, interests, activities, and personality traits,
providing insight that drives more effective marketing and media
campaigns.
Cubeyou
has its headquarters in San Francisco with research offices in Milan,
Italy. For more information, visit http://www.cubeyou.com.
COPIES
OF THE REPORT AVAILABLE AT http://www.cubeyou.com/hungergames.
Contact:
Tom
Woolf
Woolf
Media & Marketing
(415)
259-5638
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