Using
the latest Eye Tracking equipment Vancouver area company I-METRIX can
now help answer many questions using eye tracking technology samples
of the webpage and ad can be viewed by test participants and their
eyes tracked as they progress through the website.
Vancouver,
BC, Canada (March 6, 2014) -- Many companies and marketing
managers invest in Internet marketing and online advertising, however
they are not sure how the viewers will react to their adverts.
Banner
blindness is a term used where viewers never see the ad due to them
learning how to tune out items they consider advertising and that
might slow them down with their endeavours. This can happen when a
viewer is looking for particular information and goes directly to the
area they are looking for.
Several
factors can be involved that affect the success of online banner type
ads.
Is
this the right type of website to advertise on; are their visitors
likely candidates for your offering?
What
is the best position for the ad is it the Leader Board a Tower Ad or
other position?
Are
there too many ads competing for traffic on the page, is the webpage
too busy with other information to distract the viewer.
Does
the ad contrast with the webpage? Do animations in the ad help or
deter the viewer.
Is
the ad positioned above or below the page fold, or is it rarely seen.
If
paying for impressions only it is critical that the ad at least gets
seen. Will changing the ad style or even moving to a text ad improve
the investment?
If
images are involved will changing them to a different image improve
click trough rates?
Many
of these questions are difficult to answer often when low click
trough rates are blamed on the website used for advertising and it
could well be one of many other factors.
Using
the latest Eye Tracking equipment Vancouver area company I-METRIX
(http://www.I-Metrix.ca)
can now help answer many of these questions using eye tracking
technology samples of the webpage and ad can be viewed by test
participants and their eyes tracked as they progress through the
website. Tasks are often given to the participants and real time data
and reports are generated. Often different scenarios can be created
to determine which the most effective promotion for the campaign is.
Similar services are offered by I-METRIX for customers that place
advertising in video applications.
Media
Contact:
Julian
Grace
I-METRIX.CA
604-800-7535
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