Vancouver,
BC, Canada (March 3, 2014) -- Many companies spend large portions
of their budget to ensure customers come to their digital offering
whether it be a Website, a Commercial or a Video.
After
spending budgets on SEO, online or other methods, they feel "we
have done our job to get the customers to view the media".
But
once at your website or other digital media do they find their way
through the content to their goal? Perhaps they are looking for
information, wishing to buy or are they taking a look at that special
promotion?
Now
with Real Time Eye Tracking you can exactly view their path and see
what took their interest. Using the latest equipment, Vancouver area
company I-METRIX (http://www.i-metrix.ca),
offers a sample user testing service providing complete viewer data
reports. Parameters can be implemented to measure ease of navigation
for the viewer to determine your desired results.
Eye
Tracking can offer a method to evaluate any project before it is
launched allowing critical changes to be implemented, if needed,
after testing.
Target
areas can be implemented into the test whether it be a webpage or
video to see how long a user viewed or fixated on the specific area
and if they returned for multiple viewings.
Fixations
and Saccades are recorded in real time showing flow and interest as
well as the length of time they looked at the item. The Mouse is also
tracked in the test and offers insights on areas clicked to move to a
different page or offering.
Eye
Tracking can offer an advantage over your competition that are maybe
just launching media and hoping it is successful.
This
relatively new technology definitely gets "inside the users
head".
Media
Contact:
Julian
Grace
I-METRIX.CA
604-800-7535
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