Eposeidon
Outdoor Adventure, Inc. kicks off a campaign to raise awareness and
funds for breast cancer research.
Hempstead,
Long Island, NY (September 9, 2014) -- Eposeidon,
Inc.'s KastKing Division, the makers of high
quality affordable braided fishing line, has announced a campaign to
promote awareness and raise funds for breast cancer research and
early detection.
KastKing
will donate all net profits from every sale of their KastKing Pink
Braided Fishing Line in all sizes through their website
http://www.eposeidon.com
during the month of October, which is Breast Cancer Awareness Month.
Pink is the official color for breast cancer awareness.
KastKing's
will track all purchases of their KastKing Pink Braided Fishing Line
through their website http://www.eposeidon.com.
At the end of October the amount will be donated to fund breast
cancer research. The company offers free shipping on orders over $20.
KastKing's
program will be promoted through Social Media with a Think Pink
Challenge. The campaign slogan is -- "The Think Pink Challenge;
Reel Men Fish Pink." Members of Team Eposeidon, the company's
angler support staff, which has male and female members, will
publicly challenge at least 3 other anglers to "Spool it with
Pink" and encourage them to challenge others either through
Youtube or Facebook posts, or both. Eposeidon's Think Pink Challenge
will begin ramping up in September, begin October 1st and run through
October 31. Eposeidon wants to encourage men to support the women in
their lives with early detection through mammograms and doctor's
visits.
According
to breastcancer.org, "Mammograms don't prevent breast cancer,
but they can save lives by finding breast cancer as early as
possible. For example, mammograms have been shown to lower the risk
of dying from breast cancer by 35% in women over the age of 50."
"Many
lives and families have been touched by breast cancer," says Tom
Gahan, Marketing Director at Eposeidon. "This is our chance to
reach out to the angling community, which mostly consists of men, to
make a difference. The campaign encourages male anglers to 'man up'
and load their fishing reels with pink fishing line for a great
cause. We're hoping women persuade their guys to 'Fish Pink' and in
turn, men will support and encourage other women in their lives to
have a mammogram and look after their health and inspire their male
friends to also spool up with pink line."
Pink
fishing line has a practical feature. It becomes "invisible"
at relatively shallow depths as pink is in the red spectrum, which is
the first color to disappear in the water column. KastKing braided
lines are offered in 10 lb. through 150 lb. test.
"October,
breast cancer awareness month, also marks the beginning of the
traditional holiday shopping season, says Eposeidon's CEO Tate Cui.
"Some may wish to purchase pink line as a gift during October
and carry the awareness forward to next season. Next spring it may
generate some conversations about how people can help with breast
cancer, encourage their family members to be tested, or increase
their awareness or donate. We hope to reach thousands of anglers. We
are proud to support breast cancer research."
Media
Contact:
Tom
Gahan
Director
of Marketing
Eposeidon
Outdoor Adventure, Inc.
Direct
Line: 631-369-0063
Main
Office: 1-855-830-7430
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