New
Online Community Applies Habit Reinforcement to Motivate Members to
Achieve, Share, and Celebrate Personal Accomplishments.
Las
Vegas (May 4, 2015) -- At the Collision conference for technology
start-ups being held here this week, You
Are A CEO will be showcasing its new online
community that lets you achieve, share, and celebrate personal goals
using gamification as a motivator. The You Are A CEO site currently
has 5,000 beta users and is designed to inspire, celebrate, and
reward you for daily achievements in your health, relationships,
finances, and career while providing the opportunity to motivate and
give accolades to others. The online community was created to harness
the power of habit reinforcement to help you take charge of all
aspects of your life because you are the CEO of your life.
Developed
by founder and CEO Michael E. Parker, author, popular public speaker,
and successful entrepreneur, You Are A CEO was developed to help
people consistently achieve, while encouraging others to do the same.
The concept is built on findings from behavioral scientists that to
achieve personal goals requires motivation, small wins, and positive
reinforcement. While motivation to achieve can get you started toward
your goals, it's habit - the unconscious behaviors of the brain -
that ultimately enables you to succeed. You Are A CEO has been
developed as a positive gathering place where members forge positive
habits for achievement. Members can exchange information,
inspiration, and learn new life skills to triumph through personal
breakthroughs and motivation. It also provides the ideal forum for
marketers to reach consumers who are looking to improve their lives.
"Collision
is a great forum to announce You Are A CEO, since our social media
startup is the first of its kind to bring social media and
gamification together to enable personal achievement," said
Parker. "With You Are A CEO, we have created an online
environment to help shape your thoughts and actions to stay focused
on achieving. It all starts with how you think, which impacts how you
feel and what you actually do. I spend my time inspiring others to be
their best in business and their personal lives. Through You Are A
CEO, we have developed a forum where we can inspire each other to
achieve any goal and have fun while doing it."
Personal
Advancement Through Gamification
Members
can use the community to reach personal, professional, and financial
goals, capture positive moments, ask others for encouragement, and
provide encouragement in return. The You Are A CEO environment is
structured to create a positive, achievement-oriented mindset that
makes successful patterns a consistent habit. The negative
reinforcement and unhealthy emotional patterns inherent in society
create negative belief systems that make it difficult to overcome
obstacles. You Are A CEO uses the "cue-routine-reward"
model and persuasive technology to help rewire attitudes to promote
positive outcomes for achievable goals.
Personal
goals can include anything from losing weight, getting a raise,
establishing a budget, or saving for a trip. Members also capture
positive moments like making it through a hard day, receiving some
good news on the job, or hearing from a close friend.
An
Integrated Marketing Platform
Parker
plans to offer You Are A CEO as an integrated marketing platform to
organizations seeking to reach success-minded consumers. The platform
will support demographic targeting, geographic targeting, behavioral
targeting, and psychographic targeting for research and marketing.
Advertising
and direct marketing opportunities will be offered as banner space,
sponsored game components, sponsored sections of the site, and more.
The site is ideal for companies offering products and services that
promote health, personal development, wealth management, and a better
lifestyle.
During
beta testing, interested users can request an invitation for access
and receive weekly email updates. It is scheduled for release later
this summer online and as a mobile app for both iOS and Android. For
more information, visit http://www.youareaceo.com.
About
You Are A CEO
You
Are A CEO is a movement that uses a gamified social achievement
platform to keep people motivated to achieve and live a more
fulfilling life. You Are A CEO cultivates the mindset, personal
qualities, and habits that help you experience the euphoria of a more
fulfilling life. The platform provides a community of positivity with
an infrastructure that allows you to stay motivated to achieve your
health, relationship, finance, and career goals.
You
Are A CEO will be available as a mobile app for iOS or Android, or
can be accessed from any web browser. For more information, visit
http://www.youareaceo.com.
Contact:
Tom
Woolf, Director of PR
Gumas
Advertising
(415)
621-7575
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