Proven
Research and Marketing Analytics executive joins leading IVR CX
Research Firm to Launch Voice Driven Research Services.
Emeryville,
CA, USA (November 20, 2015) -- PinPoint
Research, pioneer and innovators in IVR survey
technology, today announced that Walter L. Good has been named
President and member of the board of directors.
Walter
brings more than 30 years of research and marketing experience to the
PinPoint Research team. For the last 15 years, he has been working
with B2B technology companies focusing on managing research and
analytics technologies that service global brand customers. As
President of PinPoint Research, Walter will be responsible for
overseeing the corporate strategy including the launch of the
company's new speech-to-text platform for interactive voice response
(IVR) surveys, which allows market researchers to capture the true
voice of the consumer and converts survey data to a form that enables
real-time analytics.
Before
joining PinPoint Research, Walter was co-founder of MarketTools, a
software-as-a-service company that developed and deployed survey
technology for research and consumer experience agencies, market
research firms, and global brands. Walter Good also led the
development of Zoomerang, the first DIY SaaS survey platform. During
his tenure with MarketTools, Walter was responsible for forging
strategic investment alliances with Procter & Gamble and General
Mills that resulted in innovations in their approach to web-based
consumer research.
"Walter
brings a wealth of B2B market research an analytic expertise to
PinPoint Research," said Dr. Jack Bieda, Chairman and founder of
PinPoint Research. "His background in developing and selling
research platforms customized to meet the changing needs of consumer
survey companies has already proven invaluable in expanding our
market reach. We are fortunate to be able to have his leadership and
guidance as we bring our new speech-to-text platform to market."
About
PinPoint Research
PinPoint
Research is the leader in voice driven research data collection and
data processing servicing the customer experience (CX) enterprise
market. Since 1986, PinPoint Research has been developing
state-of-the-art research technology for use by market research
firms, survey services, and global brands. A pioneer in interactive
voice response (IVR) surveys for consumer research, PinPoint Research
offers customers hosted services capable of handling millions of
survey responses every week. The company is also an innovator in
hosted speech-to-text technology that captures the voice of the
consumer and immediately transcribes it for real-time analytics and
integration into customer and CX solutions, call center, and retail
applications.
PinPoint
Research is headquartered in Emeryville, California, with regional
offices in Las Vegas, Nevada, and Naples, Florida. For more
information, visit http://www.pinpointresearch.com.
Contact:
Tom
Woolf
Woolf
Media & Marketing
415-259-5638
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