Social
Media Expert Jim Durbin Offers Tactical Approach to Building Sales
with LinkedIn.
NOVATO,
Calif. (June 6, 2011) -- Social selling is the new sales approach
that is yielding incredible results, and LinkedIn is the best
resource for social selling with continually updated information
about your clients and prospects. In the next session of Experts
Connection for Business, “Social Sales: Driving
New Revenue Through Linkedin,” social media specialist Jim Durbin
will demonstrate how to use LinkedIn to find clients, assess their
needs, and interact with them in a way that turns connections into
revenue. The webinar is scheduled for 4:00 to 5:30 ET (1:00 to 2:30
PT) on Tuesday, June 26 and is archived online for registrants to
access after the presentation. The Experts Connection webinar series
is sponsored by NETSHARE® (http://www.netshare.com).
Social
selling offers professionals an edge, providing a fast way to develop
new business relationships and expand your client list. LinkedIn
escalates social selling by providing a central forum where you can
find clients, assess their needs, and contact them directly to
present a solution. Using insight from LinkedIn you can quickly
understand your clients’ needs before you contact them, which is a
real competitive advantage and shortens the sales cycle. However, to
use LinkedIn effectively, you need to be able to mine the data
repository to reveal the hidden knowledge that turns good salespeople
into great salespeople.
In
this 90-minute webinar, Durbin will show you how to:
-
Use LinkedIn profiles to find direct phone numbers and contact
information;
-
Identify revenue opportunities from former employees and competitors;
-
Use Social CRM to track decision-makers and executives through their
social connections;
-
Connect with prospects, including how to use three sample messages
that generate responses from connections;
-
Develop “before and after” strategies for the sales presentation;
and
-
Optimize search and profile techniques to boost your personal
profile.
“In
the past 18 months, LinkedIn has become one of the biggest companies
in corporate employment, with the largest database of self-selected
professionals on the planet,” said Katherine Simmons, CEO of
NETSHARE and host of the Experts Connection webinar series. “When
used properly it, can be the sales professional’s most powerful
tool. Jim is intimately familiar with LinkedIn and understands how to
use it to reach new clients and prospects, which will make this
webinar invaluable for any professional looking to expand his or her
client network.”
The
Experts Connection webinar series allows business professionals to
connect with experts in a wide range of areas, gathering information
about business-critical topics presented with an eye toward the
practical, not just the theoretical. Experts Connections recruits the
most knowledgeable specialists to address problems facing small
companies, multi-national corporations, B2B, B2C; businesses of any
size serving any market. The cost of the seminar is $100, and access
is provided via web and telephone. A web archive also is available
for registrants. For more information, visit the Experts Connection
online at http://www.experts-connection.com/business.aspx.
About
James Durbin:
Jim
Durbin is vice president of social media for Brandstorming
Interactive, a B2B marketing firm. As well as being a blogger and
business owner, Jim shares his expertise as a frequent speaker on
topics such as CRM, online marketing, and harnessing the social
enterprise. Before he started one of the first social media companies
in 2006, Jim was a top performer as a sales executive for a national
staffing firm. He is a graduate of Washington and Lee University and
lives in Dallas.
About
NETSHARE
NETSHARE
(http://www.netshare.com)
is a confidential, membership based organization dedicated to
providing executives across all disciplines and industries with
quality $100K plus job lists. NETSHARE also offers networking
opportunities and a community of peers for the exchange of strategic
information related to job search, professional development and best
practices. NETSHARE has been recognized by Fortune and Forbes
magazines as the best online destination for executive positions.
Contact:
Annette
DiSano
NETSHARE,
Inc.
(415)
883-1700
Tom
Woolf
Woolf
Media & Marketing
(415)
259-5638
No comments:
Post a Comment