IOION’s "Pink Out" for the Month of October in Honor of BCRF’s Race for the Cure

For the remainder of October IOION is now donating 50% of sales from their online PINK purchases to the Breast Cancer Research Foundation.

Los Angeles, CA, October 27, 2010 -- October is National Breast cancer awareness month. In order to support innovative clinical and translational research, this month IOION wants to "Color Your Life" for the cure. Pink is the internationally recognized color attached to Breast Cancer awareness. In honor of this cause, and to make sure the last days of October count, IOION will donate 50% of all online Pink purchases to the Breast Cancer Research Foundation for the remainder of the month.

The Breast Cancer Research Foundation (BCRF) was established by Evelyn H. Lauder in 1993 -their mission? To bring about the cure for breast cancer in our lifetime. BCRF-Funded research has helped save lives and significantly improve the quality of care and survivorship for tens of thousands of breast cancer patients in the past 15 years.

IOION time pieces, born in Italy, are a light weight unisex watch made with tourmaline-infused silicone. IOION is a trailblazer in the rubber wristwatch trend, producing their first style -the sports watch IOION Classic in 2007. The IOION American launch in 2010 brought the naturally electrically charged, environmental and health friendly watches to the forefront of fashion and functionality. Now IOION is blazing a new trail -Coloring our lives with purpose.

All 5 IOION styles including the Classic, Evo, Analog, Bud and Pod come in Pink and Hot Pink. It is easy to wear the IOION waterproof, ionized and stylish pieces with pride knowing that BCRF and Breast Cancer patients are one step closer to the cure. IOION timepieces look great in triplets and pairs, and with a retail price between $20-35 customers can grab all their favorite styles in pink.

It’s not too late. Join their "PINK OUT" for the cure - IOION is available in stores and at

IOION is represented and distributed in North America by LYB Productions.


Contact Information:
Emma Bogren
LYB Productions
7401 Hollywood Blvd. #3
Los Angeles, CA 90046
Tel: 323-848-4896
Fax: 213-402-3092


Former State Trooper Creating New Awareness to Reduce Drunk Driving

NSN Films, Inc. and announce the launch of the 1st Annual National Taxicab Awareness Campaign and “Safe Ride Home” video contest.

Phoenix, AZ, October 27, 2010 -- Former State Trooper Creating New Awareness to Reduce Drunk Driving.

NSN Films, Inc. and announce the launch of the 1st Annual National Taxicab Awareness Campaign and “Safe Ride Home” video contest.

The campaign will start November 1, 2010 and end January 1, 2011, which coincides with the holiday season when people are more inclined to drink alcoholic beverages at parties and other gatherings.

“Drinking alcoholic beverages affects a person's decision-making capabilities,” says Executive Producer and former State Trooper, Eric Ross. Through this campaign, NSN Films, Inc. and aims to create a new thought process, in which people will arrange transportation before and after a night of drinking, preferably before.

“A night out with friends should be fun, not a disaster that ends with death, injury or arrest,” says Ross, “and the key to that is proper planning in advance. We want everyone to have a great time and share it with us.”

The “Safe Ride Home” video contest complements the 1st Annual National Taxicab Awareness Campaign.

We want people to take videos of their night out, their safe ride to and/or from their destination and upload them to our website. The video that gets the most votes and graded by our in-house judging will be eligible for the Grand Prize.

No purchase is necessary, and complete rules are available at is a new, Internet-based reality show that features footage from live taxi rides. does not give away money or hide cameras. “We just have a lot of fun,” says Ross.

Currently, NSN Films, Inc. and is filming in Tempe, AZ, and we are in the planning stages to film in other cities. The primary focus is college towns!

For more information, please log onto or E-Mail Eric Ross at


Contact Information:
Eric Ross

Victor Roa Hairstylist to Two of WWPR 2010 Woman of the Year Finalists

Victor Roa, the noted Master Hair Designer, scores as two of his long-time clients figure among the three nominees for the 2010 Woman of the Year Award by the Washington Women in Public Relations (WWPR).

Rockville, MD, October 27, 2010 -- For the nominees vying for the top public relations prize for women in the Washington Metropolitan Area, success just doesn't mean an outstanding portfolio.

Their business acumen extends to choices they make in their personal life, and a professional hair designer is one of them. So you can bet that if Debra Silimeo or Donna Vincent Roa, sporting their stylish coiffures, walk off with the 2010 PR Woman of the Year Award, Victor Roa, a Master Hair Designer, will applaud with pride for either woman.

Victor, who has been featured on Bravo TV and is a Vidal Sassoon-trained stylist, believes hair design is an art that can transform clients and project their unique personalities, from celebrities on the red carpet to pinstripe-suited professionals.

Victor is a long-time hair designer of Debra, a senior vice president at Washington, D.C. communications company Hager Sharp, and Donna, his wife and the managing partner and chief strategist at the Maryland-based eco-communications firm Vincent Roa Group. The two have been shortlisted for the prestigious annual award for the Washington Metropolitan Area by the Washington Women in Public Relations, which is the first and only D.C.-based professional organization advancing women in the communications industry.

“For everyone in public relations, it’s critical to have the trust and confidence of your clients. The same principle is true when it comes to the professionals you rely on in your personal life, especially when it comes to appearance,” said Debra Silimeo.

“Victor is a consummate professional and an artist. He brings a world-class eye to his work. I would recommend him to anyone who wants to look like the top of their game.”

Donna agreed. “Victor knows that hair communicates. He also understands the importance of personal branding and works to create signature hairstyles that enhance image. He does hair right,” she noted.

Named one of the best bridal stylists in the DC Metro area by the Washingtonian Magazine, Victor is frequently sought out by Kennedy Center visiting performers, as well as media personalities, celebrities, brides and others who want to step out in style. He is a certified hair extension master and trainer, and has taught more than 400 stylists throughout the US.

Victor’s exploits are numerous: he was an On-Stage Feature Stylist and Special Invitation Only Presenter at Intercoiffure Nouveau's Tribute to Scott Cole, Intercoiffure Creative Director in New York, a Top Ten Intercoiffure Noveau Timeless Classic National Finalist, and Top Seven Intercoiffure Generation Next Award - National Finalist.

Victor practices his art at Studio 355 Hair & Day Spa in Rockville/North Bethesda, Maryland. He will be attending the WWPR Woman of the Year Award ceremony on Nov. 10, 2010, at the Mandarin Oriental hotel in Washington, D.C. Dee Dee Myers, former White House press secretary, will serve as the keynote speaker.

For more information about Victor, visit his website or for an appointment with Victor, call 301-230-2929.

Contact Information:
Bhattiprolu "Bhatti" Murti
Vincent Roa Group LLC
Communication Manager