The
global B2B network website BusinessVibes will give you some ideas,
tips, and tricks for your own marketing video.
London,
UK, June 19, 2012 -- Are you looking for an innovative way to
present the face of your business to the world? Or do you want to
catch the eye of visitors to your homepage? Want to harness the
publicity power of viral videos? The use of video as a medium as a
medium can give a huge boost to your publicity scheme. Creating them
can be super easy; there’s no need to be intimidated by the
process. An effective marketing video can be created by people of any
skill level. The global B2B network website BusinessVibes
will give you some ideas, tips, and tricks for your own marketing
video.
Video
Type 1: “This is who we are”: This kind of video would be
located on your landing page, your “About Us” page, or linked
from your main menu. This sort of video requires a production quality
that is somewhat higher than others; you're going to want people to
come away from watching this video with the impression that your
company is serious and means business. Grainy iPhone video simply
won't do. You could hire a videographer (the most effective option),
or, with the correct equipment, you could make it yourself. It would
require a high-quality camera (preferably HD), editing software like
iMovie, Premiere, or Final Cut Pro, and most importantly, a good
script. A “this is who we are” video should initially tell
viewers exactly what it is you do, it shouldn't be too abstract or
creative. You should present the face of your company that you want
to show to the public. Include shots of one of your representatives
helping a client, a friendly work environment/employee, or your
services. Testimonials from previous customers are also rather
effective, especially if you are in the service industry.
Video
Type 2: “Attention grabber”: If you want to really grasp the
attention of visitors to your page, this is the type of video you
want. Special attention must be paid to make sure that these videos
don't resemble grating banner ads that serve only to annoy visitors
to a website. What they should do is provide the viewer with a short
and succinct message. This could be the most appealing information
about your company’s services and products. If you have a sale or
special deal, or a product that is superior to competitors, then this
is the place to show it. It’s also an opportunity to use a
fictional vignette- something short that will entertain and catch the
eye of your potential clients. Video graphics are also ideal for this
type of video. Something simple, brief, and colourful will grab the
attention of people on your site. These videos could just start
automatically on your homepage (though this might be annoying to
visitors, be cautious), or for wider exposure, you can put them on
YouTube as well. It’s always a good idea to upload to YouTube,
because extra publicity never hurts. Just be sure to include HTML
links! This could get a lot of new traffic to your website.
Video
Type 3: Viral Videos: This type of promotional videos requires
the most creativity of all. A viral video is a video designed to be
shared on social media across the internet. They usually depict
something original and humorous, or an unusual spectacle. The primary
strategy is to produce something entertaining enough to get people to
share it with their friends on social media. There is a wide range of
ways to do this. It could be through hiring actors and making
something fictional and humorous. This is a risky route; production
costs would be high, and it would be harder to garner initial
exposure. Another strategy is through staging a flash mob. These are
groups of people that assemble suddenly in a public area, and perform
a synchronized action that draws attention from onlookers. Not only
would you have your own cameraperson there to capture the spectacle,
but onlookers tend to take video of the flash mob on their phone, and
upload it to YouTube and other video sharing sites. A few flash mobs
have even achieved exposure on television news. For an example, click
here
to watch a publicity flash mob organized by TMobile in London.
BusinessVibes
as a prestigious global business network platform will be more than
happier to have further discussion with you and get you started in
making your own successful marketing video. At BusinessVibes.com, you
can find organizations to partner with in media production, or visit
BusinessVibes’
blog for more business tips and insight!
Media
Contact:
Lise
Martineau
Marketing
Executive - Europe
BusinessVibes
Network International Inc
8
Wimpole Street
London
W1G 9SP
+44
20 7291 0883
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us on Twitter @businessvibes for daily updates
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