San
Leandro, CA, USA -- Mi Rancho® (http://www.mirancho.com),
a Bay Area food innovator in the production and global distribution
of tortillas and Mexican foods, today announced the appointment of
Dennis Cole to the position of Director of Retail Sales. Cole will
replace the retired Frank Palladino, who launched Mi Rancho's retail
expansion in 2010. Cole brings 30 years of retail sales and
distribution experience to Mi Rancho, mostly in the food and grocery
business, and will assume responsibility for Mi Rancho's expanding
retail sales channel.
Cole
comes to Mi Rancho from Peet's Coffee, where he served as Operations
Manager - DSD/CPG Grocery Division. Over the past three decades, Cole
has worked for a variety of name brands such as Pepsi Cola and Kraft
Foods. He also has extensive experience in tortilla sales and
distribution having managed retail sales for one of the largest
tortilla suppliers in the United States.
"We
are delighted to welcome Dennis to the Mi Rancho family," said
Manuel Berber, owner and President of Mi Rancho. "Dennis knows
the tortilla business and has the expertise we need to build sales
through retail outlets across California and the western US. His
tenure in the business also means he has the contacts and expertise
to help us expand to other regions when the time comes. Mi Rancho
maintains a high standard, both in the quality of our products and in
our business relationships, and we know Dennis has what it takes to
open the right doors for the Mi Rancho brand."
"When
I was approached about the opportunity with Mi Rancho, I recognized
the opportunity to promote an amazing product line," said Cole.
"The Berbers have a real passion for the business and for the
quality of their tortillas, and I welcome the challenge of helping
promote Mi Rancho as a premium tortilla brand up and down the west
coast."
Mi
Rancho has been producing high-quality specialty foods since 1939 and
has always used the finest ingredients and centuries-old production
methods to make authentic tortillas.
About
Mi Rancho
Mi
Rancho® is an innovator in the specialty foods market specializing
in tortillas and Mexican food products. Founded as a family-run
Mexican bakery and grocery store in Oakland in 1939, Mi Rancho
started to expand in the 1950s, providing tortillas to local
restaurants. Today the company remains family owned and operated by
the third generation of the Berber family, with plans of succession
to the fourth generation currently working within the company. Mi
Rancho produces 4.5 million tortillas each day or 1.3 billion
tortillas each year, serving various segments including foodservice,
retail, industrial, and international. Despite Mi Rancho's growth,
the company is still operated with a passion for excellence and a
commitment to produce the best quality tortillas made from local
California ingredients.
For
more information, visit Mi Rancho on the web at
http://www.mirancho.com.
Contact:
Tom
Woolf
Director
of PR, Gumas Advertising
415-621-7575
