Computerworld Names Rosendin Electric's CIO Sam Lamonica to Computerworld Premier 100 IT Leaders for 2012

Lamonica Singled Out for Innovative Work in Harnessing Mobile Technology for the Job Site and Automating Back Office Operations.

SAN JOSE, Calif. (December 06, 2011) -- Sam Lamonica, CIO of Rosendin Electric (, the nation’s largest private electrical contractor and a 100% employee-owned company, has been named to IDG’s Computerworld list of the Computerworld Premier 100 IT Leaders for 2012. Lamonica was singled out for his innovation in adapting mobile computing technology to give construction site employees access to enterprise applications and data, and for his work promoting a paperless back office environment and streamlining procurement.

Under Sam’s leadership, Rosendin Electric has found new ways to optimize operations using enterprise technology. By deploying consumer mobile applications, mobile construction solutions from vendors like Vela, and installing remote access solutions like Citrix, Sam has been able to provide field personnel with remote access to business-critical applications. Using secure cellular and wireless technology, such as smart phones and iPads, job site personnel can now remotely access materials lists, blueprints, QA/QC and safety checklists, vendor data, and much more. Handheld devices can be used to check and markup drawings, take and transmit photos, conduct commissioning processes, or as virtual remote terminals to access corporate email, calendars, the company Intranet, etc. For the first time, field personnel armed with mobile tablets can access all the information they need without having to rely on stacks of paper or taking that extra trip to the office.

Sam was also instrumental in implementing new procurement processes and integration with key suppliers that resulted in significant savings for the company. The new paperless procurement system handles orders, billing, and invoices using electronic data interchange (EDI). Sam and his team have extended the same paperless process to Rosendin Electric’s HR department to manage benefits administration. As a result, Rosendin Electric’s back office processes are more efficient and in line with the company’s commitment to green business practices.

Sam has transformed the way Rosendin Electric works, making our staff more efficient and saving us a lot of money in the process,” said Tom Sorely, CEO of Rosendin Electric. “Using mobile technology to bring enterprise access to the field personnel and streamlining procurement and in-house operations gives us a leg up on our competitors by allowing us to respond faster with greater accuracy. And Sam continues to get rave reviews from the staff for his innovative thinking, his positive attitude, and his empowering management style. This honor from Computerworld is certainly deserved.”

About the Premier 100
The Premier 100 program was created in 2000 to spotlight individuals who have had a positive impact on their organizations through technology. These are individuals who manage internal IT organizations, mentor and motivate their IT teams and business colleagues, create a positive work environment, envision innovative solutions to business challenges and effectively manage and execute IT strategies. Each year nominees are invited to complete a survey that addresses a number of topics, including their background and experience and their attitude toward risk and innovation. Using Computerworld’s IT Leader Index, which is a measurement of how closely an individual matches our definition of the IT Leader, we analyze the data. Each year, 100 honorees are selected to receive this life-time recognition award. Information on previous honorees can be viewed at:

About Computerworld
Computerworld is the leading source of technology news and information for IT influencers worldwide, providing peer perspective, IT leadership and business results. Computerworld's award-winning web site (, bi-weekly publication, focused conference series and custom research forms the hub of the world's largest (40+ edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including Magazine of the Year by American Society of Business Publication Editors (ASBPE) awards in 2010, the 2009 Best Blog from the Neal awards, and 2006 Best Overall Web Publication from ASBPE. Computerworld leads the industry with an online audience of over 3.5 million unique, monthly visitors (Omniture, September 2011). Computerworld is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world's leading media, events and research company. Company information is available at

About Rosendin Electric
Rosendin Electric, Inc., headquartered in San Jose, California, is a 100% employee-owned electrical engineering, power and communications provider and is the largest privately held electrical contractor in the United States. With over 2,500 employees and experience nationwide, Rosendin Electric has built upon a 90-year reputation for quality design and installations. For additional information, visit

Shelly Goulart
Marketing Manager
Rosendin Electric
880 Mabury Road
San Jose, CA 95133
(408) 534-2819

Pacific Crest Group helps Blue Frog Quadruple its Profits

Interim CFO Services Help Custom Embroidery and Commercial Screen Print Company Master Key Performance Indicators to Promote Growth.

LARKSPUR, Calif. (December 06, 2011) -- Pacific Crest Group (, the Bay Area service firm that optimizes finance, human resources, and IT so their clients can build their business, has just completed a project for Blue Frog, a commercial screen printing and embroidery company in San Leandro, California, that has resulted in a four-fold increase in company profits. By using Pacific Crest Group’s outsourced controller and interim CFO services, Blue Frog was able to refine its profit-and-loss reporting, resolve a chronic cash flow issue, and optimize operations to ensure ongoing profitability.

Pacific Crest Group was instrumental in redefining the business systems needed to give Blue Frog CEO Mike Givvin control over operating costs and profits. Blue Frog was founded in 2001, and for more than a decade has been outpacing its competitors in sales growth at the same time it was underperforming in profits. The company also consistently wrestled with cash flow concerns, so to address those problems, Givvin retained Pacific Crest Group to provide accounting, controller, and CFO support.

Pacific Crest Group’s team of accounting experts first reviewed the company’s financials and accounting systems. As part of this process, Pacific Crest Group implemented new data entry and data tracking procedures to standardize expense tracking. Ultimately, the results required reorganizing Blue Frog’s income and expenses to provide consistent data for analysis. The next step was to create a Key Performance Indicator (KPI) report to determine what factors were affecting the company’s bottom line.

TJ Van Voorhees, CEO of Pacific Crest Group and filling the role of interim CFO for Blue Frog, assessed the company’s profits and losses and determined that the company’s staff-to-revenue ratio was off. The company had grown to nearly 100 employees in 10 years, and the assessment showed that staff costs made up more than two-thirds of the company’s overhead. Adjusting the employee headcount by one or two staff members meant the difference between profit and loss.

Van Voorhees created financial models supported by KPIs that allowed Givvin insight into operational costs that he could more effectively manage. Now Givvin had a few numbers where he could implement real change to his operations. The result was an immediate improvement in cash flow and a four-fold increase in profitability. Simply stated the fog was lifted from the confusion of too much data.

The KPI model was the missing piece,” Givvin said. “Now I have an operational dashboard in place that summarizes the important numbers on the P&L, available cash, and critical performance metrics. I can use it every month to make adjustments to be sure the company is on track. Most importantly, I don't go home with headaches anymore.”

About Pacific Crest Group
Pacific Crest Group works with entrepreneurial organizations to help them unleash their potential by eliminating the friction and chaos caused by business processes. Founded by a team of entrepreneurs with expertise in accounting and finance, Pacific Crest Group has built its reputation by identifying organizational needs and opportunities for improvement, and optimizing financial procedures, computer systems, and human resources so clients can focus on their core business. Pacific Crest Group approaches financial and business management like a consulting physician, with an understanding that some problems can be isolated and fixed while others need a more holistic approach.

The firm is based in Larkspur, California. For more information, visit Pacific Crest Group online at


Franka Winchester
Pacific Crest Group
(415) 461-2586

Tom Woolf
Woolf Media & Marketing
(415) 259-5638