Miley Cyrus, Justin Bieber and Edgar Perez's Knightmare on Wall Street Step up Top Marketing in 2013

Edgar Perez, Author, The Speed Traders, and Course Director, The Speed Traders Workshop, Proudly Introduces Knightmare on Wall Street, The Rise and Fall of Knight Capital and the Biggest Risk for Financial Markets, a Behind-the-scenes Look at Knight Capital's 17 years of Tumultuous Existence as an Independent Company.

New York, NY, USA (December 23, 2013) -- Miley Cyrus and Justin Bieber both appealed to a wide audience of tweens and their parents. As indicated by Business Insider, benefitting from the Disney marketing machine, Cyrus was Disney TV character Hannah Montana, a regular singer on the Disney channel, a concert performer that recorded albums, and the namesake of the a clothing line launched by Disney in 2007; what worked for the Hannah Montana crowd was not going to work for 20 somethings. The target audience, or lock, had changed so Miley needed to come up with a new edgier image, or key, to remain relevant.

Justin Bieber's mop-top silky blond hair and boyish smile became his signature, and it worked really well with his target audience, tweens and parents who preferred their kids emulate the wholesome, innocent-looking Bieber over the other choices in the pop world. Similar to Miley, as he approached 20 and his loyal fans grew with him, he needed a new image to fit his changing audience.

Neither of them could ever go back to being cute 15 and 16 year olds again. The best they could do was go after an older, edgier audience and keep their PR machines going. Knightmare on Wall Street, Mr. Edgar Perez's latest book, a thrilling minute-by-minute account of the terrifying hours following Knight Capital's August 1, 2012 trading debacle, followed the same marketing philosophy by after his first book, The Speed Traders.

Knight Capital announced a staggering loss of $440 million, after issuing an unprecedented number of erroneous orders into the market, at 9:30 A.M. on August 1, 2012, due to an error in installing new software. What followed after this shocking announcement were several rounds of desperate conversations with a number of vulture players who had smelled opportunity and were readying themselves to pick up bargain-priced pieces. On August 6, 2012, CEO Thomas Joyce confirmed that Knight Capital had struck a deal with Jefferies, TD Ameritrade, Blackstone, GETCO, Stephens, and Stifel Financial, staving off collapse days after the trading mishap. While Knight Capital was back in the game, its limping recovery quickly prompted hungry competitors to bid for the entire company. On December 19, 2012, the board decided to accept an acquisition proposal from GETCO rather than Virtu Financial. For GETCO, acquiring Knight Capital represented a gigantic fast forward step. For Knight Capital, it was the end of its wild ride as an independent entity.

Perez is widely regarded as the preeminent global expert in the specialized area of high-frequency trading. He is author of The Speed Traders, An Insider's Look at the New High-Frequency Trading Phenomenon That is Transforming the Investing World, published in English by McGraw-Hill Inc. (2011), Published in Mandarin by China Financial Publishing House (2012), and Investasi Super Kilat: Pandangan Orang dalam tentang Fenomena Baru Frekuensi Tinggi yang Mentransformasi Dunia Investasi, published in Bahasa Indonesia by Kompas Gramedia (2012). Perez is course director of The Speed Traders Workshop, How High Frequency Traders Leverage Profitable Strategies to Find Alpha in Equities, Options, Futures and FX (Hong Kong, Sao Paulo, Seoul, Kuala Lumpur, Warsaw, Kiev, New York, Singapore, Beijing, Shanghai). He contributes to The New York Times and China's International Finance News and Sina Finance.

Media Contact:
Julia Petrova
Media Relations Coordinator
Knightmare on Wall Street