Despite Dismal Economy First Edition Design eBook Publishing Soars

eBook master distributor expands to industry leading role while other businesses bemoan economic woes.

Sarasota, FL - January 10, 2012 -- First Edition Design eBook Publishing has released their updated distribution list, which now positions them as the world’s largest distributor of eBooks. They now submit eBooks to over 100 top online booksellers, along with public libraries, academic libraries, schools, colleges, universities and government agencies, resulting in over 100,000 distribution points world-wide.

We are aggressive; we work hard and efficiently,” said First Edition Design Publishing’s CEO Deborah E. Gordon. “While others may sit on the sidelines to see what will happen next with the unfavorable economy, we have been adding more features that benefit our clients in spite of the prevailing poor economic conditions. We are selective and invest our resources into people and technology that grow our business. By keeping our operating costs down and our margins tight we gained a competitive edge and increased volume.”

First Edition Design eBook Publishing and First Edition Design Publishing are subsidiaries of First Edition Design, Inc. headquartered in Sarasota, Florida, USA. First Edition Design Publishing is a licensed and approved aggregator for Apple, Sony, Amazon, Google, Ingram, Baker & Taylor, Nielsen and numerous others to distribute ebooks through them. They are also licensed Microsoft Solution Providers and Apple Developers.

Media Contact:
Tom Gahan
First Edition Design Publishing
PO Box 20217
Sarasota, FL 34276
Tel: +1 (631)369-0063
Fax: +1 (941) 866-7510

New (Green) E-Newspaper being Launched

The Wilco Area Times E-Newspaper of Georgetown, Texas is starting publication to focus content on the good things happening in personal, local, national and international areas.

Georgetown, TX - January 10, 2012 -- The E-newspaper is focused on providing stories of public interest about good deeds of people, non-profits and organizations.

Wilco Area Times is primarily an area newspaper but since news really has no boundries the paper publishes news from all sources and areas.

In an efforts to get younger children interested in reading the paper publishes articles about pets, wild animals, new technologies, sports, and community events for both children and their parents. An example article is on Finger Monkeys which people can google at Wilco Area Times - Finger Monkeys.

Subscription is free by simply going to website

Wilco Area Times encourages article contributions from it's subscribers about special people they know about, non-profits they support or any newsworthy item of public interest.

Media Contact:
Gail Duncan
Wilco Area Times
120 Nolan Dr.
Georgetown, TX 78633

Brazilian property is a good alternative investment bet, claims AAA

Alternative investment advocacy group, Alternative Asset Analysis (AAA) has backed finding from The Association of Foreign Investors in Real Estate (AFIRE), that suggest Brazil is a safe bet for buying property.

Boston, MA, USA, January 10, 2012 -- Alternative investment advocacy group, Alternative Asset Analysis (AAA) has backed finding from The Association of Foreign Investors in Real Estate (AFIRE), that suggest Brazil is a safe bet for buying property.

The organisation’s 20th yearly survey concluded that Brazil is becoming a contender for the top spot in terms of capital appreciation on property investment.

The report stated, "Brazil jumps 14.2 percentage points from fourth place in last year's survey, to be named the second best country for capital appreciation, pushing China into third position.” It added that Sao Paulo was particularly strong: "Sao Paulo rose from 26th place to be named investors' fourth global city for real estate investment dollars in 2012."

Hanging on to the top spot was the US, largely due to the growth in the rental market. However, 8.6 per cent of those questioned in the survey said that they consider Brazil to be the best bet in terms of return on investment for real estate. “In fact, Brazil was ranked number one in the ‘emerging market for real estate category’ showing that now is the time to buy,” stated AAA’s analysis partner, Anthony Johnson.

AAA supports a range of alternative investment opportunities in Brazil, not least the forestry plantation projects that have helped to attract foreign investment to the developing country and reduce deforestation of native rainforests.

AAA’s support of projects like the one run by Greenwood Management , stems from a belief that investing in ethical projects can generate good returns while helping projects, that may not get off the ground otherwise, to flourish. Real estate is just one of many alternative asset classes that have attracted the attention of mainstream investors in recent years due to the volatility of the stock markets and general uncertainty about the global economy.

About Alternative Asset Analysis:
The remit of Alternative Asset Analysis is to analyse and provide news on the global performance of a wide range of alternative asset classes including, but not restricted to, commodities, real estate, forestry, foreign exchange, hedge funds, private equity and venture capital.

Media Contact:
Anthony Johnson
Alternative Asset Analysis
71 Commercial St
Boston, MA 02109-1320

Training for Unveils its New Online Business Start-Up Mentoring Program

Training for (TFE), announced today that its online business start-up mentoring program -- TFE Start-Smart Mentoring Program -- is open for enrollment.

Sarasota, Florida, USA - January 10, 2012 -- Training for (TFE), the online business skills training and business mentoring website, announced today that its online business start-up mentoring program -- TFE Start-Smart Mentoring Program -- is open for enrollment. This nine (9) week program is designed to accommodate a total of thirty (30) aspiring entrepreneurs who are interested in learning how to effectively start and successfully run their own businesses. The Virtual Classroom sessions begin January 23, 2012.

The TFE Virtual Online Classrooms are the hub of our online training and mentoring activities. These state-of-the-art virtual classrooms are equipped with audio conferencing, web cams, electronic whiteboards, and application/file sharing capabilities that allow for live interaction between TFE Online Business Mentors and fellow online classmates,” said Training for Co-founder and Executive Director, Dolly A. Stevens.

The TFE Start-Smart Mentoring Program is a comprehensive, step-by-step blended-learning course that combines nine, 75 minute weekly online mentoring sessions with supplemental course exercises and reference material in various audio, video and electronic document formats. This blended learning approach helps novice entrepreneurs hatch their venture’s idea precisely, launch their business painlessly, and position their new business effectively for profitable growth.

The Start-Smart Business Strategies provide a ‘nuts and bolts’ approach for creating an expandable business infrastructure so that the entrepreneur’s new enterprise will realize long-term success,” says Ms. Stevens.

The Start-Smart Program’s curriculum includes 11 key focus areas:

1. Time / Project Management
2. Pre-Start Up Feasibility
3. Legal Requirements
4. Planning and Budgeting
5. Business Startup
6. Risk Management
7. Sales and Marketing
8. Finance / Financial Mgt.
9. Stakeholder Management
10. Operations Management
11. Succession Planning

By limiting each Virtual Classroom to 10 entrepreneurs and their Mentor, the TFE Start Smart Mentoring Program provides an intimate educational exchange via an interactive forum that facilitates discussions that focus on best business practices and tactics which are essential for starting and growing a business.

The interactive forum is an opportunity for the entrepreneur, his fellow classmates, and his TFE Mentor to brainstorm ideas and to discuss strategies that relate to various aspects of their new business venture,” says Terry H. Hill, Training for Co-Founder, and Chief Business Mentor.

About the Program Mentor

Terry H. Hill is the Co-Founder and Chief Business Mentor of Training for As a seasoned mentor/consultant, Terry provides in-depth instruction and expert guidance for aspiring entrepreneurs and business owners. He is the author of How to Jumpstart Your Business and the soon-to-be-released e-book, How to Boost Your Productivity to New Heights. In addition, Terry regularly writes on a variety of business topics. His writings appear in Training for weekly Business Insights Blog and its Tech for Business Blog, as well as numerous other business publications. Terry has more than 30 years of experience in corporate and entrepreneurial business environments, both domestically and internationally.

Mr. Hill’s role as a business mentor involves listening to the concerns of his mentees, working with them on problems, providing them with feedback on their performance and behavioral demeanor, offering them recommendations on their action activities, and conducting after-action reviews with them.

About Training for

Training for (TFE) is a knowledge/relationship development website of Legacy Associates, Inc. (, a small business consulting and management services firm that is located in Lakewood Ranch, Florida, USA. TFE serves the world-wide web in three primary capacities: Facilitators of a web-based entrepreneurial development community, Creators & Publishers of educational content for small businesses, and Trainers & Mentors of online e-Learning courses and virtual mentoring programs.

As facilitators, TFE manages an online small business resource center and membership community that affords its Members access to digital content that is presented in text, graphics, audio, and video formats.

As publishers, TFE creates, develops, and publishes business informational and instructional content: articles, reports, e-Books, audio programs, live instructional presentations, instructor-narrated, self-paced e-Learning courses, and instructional material for virtual mentoring programs.

As trainers/mentors, TFE trainers teach a series of online, interactive soft skills business training and award certification for completion of e-Learning courses: Personal Productivity, Leadership Skills, Time Management, Interpersonal Skills, Project Management, Strategic Management, and Negotiation Skills. TFE Mentors conduct live virtual classroom mentoring programs for planning, starting, branding, growing, and exiting a business.

Contact Information:
Dolly A. Stevens
Executive Director
Training for
Tel: 941-556-1299
Fax: 941-866-1953

RadiantBrands Creates a New Brand Experience for Pet Food Express with Roseville Store Opening

Berkeley Creative Agency Instrumental in Launching New Shopping Environment for People and their Pets at Fountains Mall.

ROSEVILLE, Calif. (January 10, 2012) -- RadiantBrands (, a full-service creative branding agency, recently completed a new assignment for Pet Food Express ( with the opening of a new store location at the Fountains shopping center in Roseville, California. This is the largest Pet Food Express location opened to date, featuring an integrated in-store brand experience for customers and their pets.

The Fountains location provides a unique setting for the new Pet Food Express store, with a dramatic atrium. Radiant capitalized on this architectural feature by creating a mural that wraps around three walls, depicting a whimsical view of the Sacramento Capital and the Pet Food Express signature dog snowboarding across the scene. Pet Food Express wants customers to know that dogs are welcome at the store, so RadiantBrands designed a dog park with grass, a park bench and a metal fence accented with animal silhouettes. Other innovative features include new signage and a special checkout area where customers can leave purchases for pick up later. And the store features “iPaw” stations with iPads that can be used to access product information on the company web site.

We have been working with Pet Food Express for a number of years to help them expand the brand experience for their line of natural and holistic pet products,” said Steven Donaldson, co-founder of RadiantBrands. “Our objective in created a branded retail experience for Pet Food Express always has been to tie the store to the neighborhood, which we have done with artwork depicting the local area and other features. We also have extended the in-store experience to the web with the help of the “iPaw” stations using an iPad customized for Pet Food Express. The entire experience is designed to bring the Pet Food Express brand to life for the visitor.”

About Pet Food Express
Pet Food Express began as Pro Pet when Michael Levy founded the first store in San Francisco in 1980. Michael partnered with Mark Witriol in 1992 to expand the operation, and today there are 41 stores throughout the San Francisco Bay Area and now two in the Sacramento area, making Pet Food Express the fifth largest pet retailer in the United States. The duo has always been committed to supporting customers with the latest information about pet nutrition and health. Unlike some other pet product retailers, Pet Food Express will not sell pets but instead promotes pet adoption, both at its store locations and by supporting pet adoption services. Its mission is to find a home for every homeless dog and cat in the Bay Area. The company has a long history of giving back to the local community, including donations of over $1.1 million to Bay Area rescue organizations and shelters in 2010 alone. RadiantBrands has captured many of these values in their store design, product packaging, online presence, and sales collateral.

About RadiantBrands
RadiantBrands is a full-service creative agency with over 25 years of experience in creating and implementing brands in a wide range of environments. Their philosophy of understanding what motivates customer loyalty drives their use of research and interviews in the creation of memorable and compelling brands. RadiantBrands combines disciplines such as strategy, design, and integrated marketing to help their clients reach customers through naming, brand identity, communications, and web and online media - anywhere the customer encounters a brand experience. RadiantBrands works with start-ups to Fortune 500 companies in healthcare, technology, retail, financial services, B2b and B2C, and other segments, helping them define and communicate their unique market value.

RadiantBrands is based in Berkeley, California. For more information, visit RadiantBrands online at

Steven Donaldson
(510) 843-0701

Tom Woolf
Woolf Marketing & Media
(415) 259-5638