You Will Be Googled - Do You Control the Message? Experts Connection Shows You How

August Webinar Shows Executives How to Promote Their Online Searchability and Value.

NOVATO, Calif. (August 9, 2011) -- How’s your Googlability? When a recruiter or hiring manager starts looking at a new executive candidate, the first place they look is Google, Do you know what they will find? In the next Experts Connection ( webinar, “You Will Be Googled – Does it Say What You Want?”, Glenn Raines; Founder of Social Media Moves and author of Google Profile: Elevate Your Brand and Findability on the Web, will explain how to take control of your Google search results. The webinar is scheduled for Wednesday, August 24, from 4:00 – 5:30 p.m. ET, (1:00 – 2:30 p.m. PT), and is sponsored by NETSHARE® (

Building an online brand seems to be instinctive for younger workers who grew up online, but it’s not as intuitive for older executives. In this webinar, Glenn will show you how to build your online brand, starting with your Google Profile; a must-have for executives looking for the right career opportunity. Research shows that 83 percent of recruiters use search engines to find the right candidate, and a Google Profile gives you the positive exposure you need on the biggest search engine. And now, with Google+ joining the ranks of Facebook and LinkedIn, the Google Profile is becoming the first step to building visibility.

Glenn’s Experts Connection webinar will offer a step-by-step explanation of how to create a Google Profile account with searchable content and crosslinks. During this webinar, attendees will learn:
- How to set up a new Google Profile or improve an existing one.
- How to optimize your Profile for searchability with the right keywords and links.
- How to build a link list to other places on the web that gives recruiters a complete view of your skills.
- How to use the image gallery to demonstrate your expertise.
- How to add LinkedIn recommendations to your Google Profile as testimonials
- Search tricks that recruiters and hiring managers use to find candidates.
- How to expand your network of contacts, and create more opportunities.
- How to create “circles: on Google+ to segment your contacts by companies, recruiters, etc.
- How to add links to key touch points such as your resume or email signature.

Google has grown to become the largest search engine on the web, and understanding how to control your Google presence is a vital part of any executive’s career strategy,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection webinars. “Glenn has made a detailed study of Google, personal branding, and searchability, including the opportunities offered by the new Google+ social network. This webinar is the ideal introduction to executives who understand the need to increase their online visibility and improve the quality of their online brand.”

The Experts Connection teleseminar series gives executives access to leading career experts. The cost of the seminar is $60, $50 for NETSHARE members, and access is provided via web and telephone. For more information, visit the Experts Connection online at

About Glenn Raines
Glenn Raines is the “Revealer of Value” at Social Media Moves ( where he helps companies align their business objectives and brand strategies with social media channels for customer engagement. He authored the ebook, Your Google Profile: Elevate Your Brand and Findability on the Web, and leads workshops on social content marketing and personal branding. Glenn is a former agency brand copywriter and creative director; and Vice President, Internet Business Strategy, at Citigroup. His current clients include The Royal Bank of Scotland, where he is leveraging the bank’s subject matter experts and branded content in social media for new client acquisition.

NETSHARE ( is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.

Annette DiSano
(415) 883-1700

Tom Woolf
Woolf Media & Marketing
(415) 259-5638

The IAPAM Announces its Aesthetic Practice Start-Up Workshop on September 19, 2011

From social media marketing to the business of adding Botox to a practice, the IAPAM's September 19th Aesthetic Practice Start-Up Workshop offers it all. The IAPAM's Aesthetic Practice Start-Up Workshop is the only medical spa business program highlighting the latest information on social media marketing and is taught by an actual medspa owner who knows the facts. The IAPAM announces the September 19th date for its next Aesthetic Practice Start-Up Workshop.

Las Vegas, NV, August 09, 2011 -- Both business and clinical training (botox training, laser training, hCG training, etc.) are the best foundation upon which a successful medical spa can be launched. The IAPAM ( offers a choice of educational programs which give physicians a thorough knowledge of the business of building a medspa, and of the latest technologies and clinical advances required to grow that business.

By attending the IAPAM's Business Bootcamp (, as well as the IAPAM's hCG Training ( and the Aesthetic Medicine Symposium with Botox Training (, physicians will avoid many of the common pitfalls of the aesthetic industry. The programs are taught by experts and physicians who own and operate hCG Medical Weight Loss and Aesthetic Medicine practices, so attendees are learning from a faculty who have practical experience.

Attendees at the Aesthetic Practice Start-Up Workshop leave with a business plan for their specific aesthetic medicine practice, including:

1. Financing Options.
2. Target Demographics for your Procedures.
3. Developing a menu of Treatments and Pricing Strategy.
4. Establishing Aesthetic Practice Protocols for your staff(examples included on CD).
5. Creating an effective Marketing Plan, including incorporating low-cost internet marketing strategies (SEO web sites and press releases) and the latest social media marketing strategies (Facebook, MySpace, Twitter, LinkedIn).
6. Finding the Right Location.
7. Staffing (job descriptions included on CD).
8. Federal and State legal and regulatory issues.
9. How to Read Financials.

Another valuable training offering by the IAPAM is the Aesthetic Medicine Symposium with Botox Training. The September 17-18th weekend Symposium, the Friday September 16th hCG Training and the Monday September 19th Aesthetic Practice Start-Up Workshop offer new medspa managers, owner-physicians, and key staff involved with an aesthetic medicine practice, all the tools to ensure their business is profitable, customizable and sustainable.

For additional information and to register for the September 19th Aesthetic Practice Start-Up Workshop, the September 16th hCG Training for Physicians, or the September 17th-18th Aesthetic Medicine Symposium with Botox Training, please contact the IAPAM at 1-800-219-5108 ext. 704 or

Botox is a trademark of Allergan, Inc.

About the IAPAM: The International Association for Physicians in Aesthetic Medicine

The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine (DOs), physicians assistants (PAs) and nurse practitioners (NPs). The IAPAM offers aesthetic medicine and hCG medical weight management programs, including: Botox training, medical aesthetic training, laser training, physician hCG training, and aesthetic practice business training. Additional information about the association can be accessed through the IAPAM’s website ( or by contacting:

Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 x704


New Diet Book describes Why Carbohydrates make us Fat

New York, NY, USA - August 09, 2011 -- All carbohydrates, complex or simple are converted to blood sugar. The greater the amount consumed, the higher blood sugar will be raised. Refined carbohydrates like sugar or white bread are converted and absorbed more quickly. Complex carbohydrates like grains are converted more slowly but still end up elevating blood sugar to high levels.

Refined carbohydrate products and grains are very low in moisture content and therefore are a concentrated source. “It really doesn't take much concentrated carbohydrate to elevate blood sugar high enough to trigger an insulin release (a much smaller amount than most people imagine),” explains Tom Griesel, co-author of the new book, Turbocharged (BSH, 2011).

When sugar is consumed along with fat, which is a common refined food combo, it becomes a slow release situation in which insulin remains elevated over an extended period of time, which stresses cell receptors and eventually leads to insulin resistance over time. “It should be noted that sugar/fat combinations are not found in any natural food source and our bodies are not adapted to handle them,” says Tom.

For hundreds of thousands of years during our evolution, humans did not have any source of concentrated carbohydrates (except perhaps the rare honey find) until the advent of agriculture and grain cultivation. “Our bodies have not adapted to this change so it doesn't take much to overload our system with too much blood sugar. Grains and grain products also are very low in nutrients compared to fruits, vegetables, nuts seeds, eggs or animal protein so other than supplying calories, they are not an optimal food choice” adds Griesel. Read more on the TurboCharged blog.

About TurboCharged:
TurboCharged® is a groundbreaking 8-Step program that defies common weight-loss theories. It successfully delivers body-defining rapid fat loss, accelerates metabolism, and improves health and odds of longevity without gimmicks, supplements or special equipment. Common sense and a desire to be lean are all that is required for success at any age. For more information, log on to Please follow us on Facebook and Twitter.

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