Using the latest Eye Tracking equipment Vancouver area company I-METRIX can now help answer many questions using eye tracking technology samples of the webpage and ad can be viewed by test participants and their eyes tracked as they progress through the website.
Vancouver, BC, Canada (March 6, 2014) -- Many companies and marketing managers invest in Internet marketing and online advertising, however they are not sure how the viewers will react to their adverts.
Banner blindness is a term used where viewers never see the ad due to them learning how to tune out items they consider advertising and that might slow them down with their endeavours. This can happen when a viewer is looking for particular information and goes directly to the area they are looking for.
Several factors can be involved that affect the success of online banner type ads.
Is this the right type of website to advertise on; are their visitors likely candidates for your offering?
What is the best position for the ad is it the Leader Board a Tower Ad or other position?
Are there too many ads competing for traffic on the page, is the webpage too busy with other information to distract the viewer.
Does the ad contrast with the webpage? Do animations in the ad help or deter the viewer.
Is the ad positioned above or below the page fold, or is it rarely seen.
If paying for impressions only it is critical that the ad at least gets seen. Will changing the ad style or even moving to a text ad improve the investment?
If images are involved will changing them to a different image improve click trough rates?
Many of these questions are difficult to answer often when low click trough rates are blamed on the website used for advertising and it could well be one of many other factors.
Using the latest Eye Tracking equipment Vancouver area company I-METRIX (http://www.I-Metrix.ca) can now help answer many of these questions using eye tracking technology samples of the webpage and ad can be viewed by test participants and their eyes tracked as they progress through the website. Tasks are often given to the participants and real time data and reports are generated. Often different scenarios can be created to determine which the most effective promotion for the campaign is. Similar services are offered by I-METRIX for customers that place advertising in video applications.