NOVATO, Calif. (November 30, 2011) -- You know that you need to build your online brand, but you really aren't certain how to start, or you really don't have time to manage your profile on LinkedIn or Google+, or your professional page on Facebook. You need a low-maintenance approach to building your online presence; an easy way to impart your personal brand value quickly and compellingly. In this month’s session of Experts Connection for Executives (http://www.experts-connection.com), “Create Your Professional Profile for LinkedIn, Google, and Facebook: An Easy, Low Maintenance Approach,” Glenn Raines, founder of Social Media Moves and author of Google Profile: Elevate Your Brand and Findability on the Web, will host a 90-minute session on easy ways to build your professional social media profile. The webinar is sponsored by NETSHARE® (http://www.netshare.com) and is scheduled for December 14 from 4:00 - 5:30 p.m. ET, (1:00 - 2:30 p.m. PT).
Social media can be a great tool for senior executives seeking a career change, but no one wants to invest hours in fine-tuning their online profile. You know you need to invest in promoting your personal brand with profiles on Google+ and a Facebook professional page, but how can you increase your searchable exposure without making it a full-time job?
In this webinar, Glenn will guide you through a step-by-step process to highlight the unique benefits of each social media platform - LinkedIn, Google, and a Facebook Professional Page - and offer time-saving strategies for each. He also will discuss each platform’s strengths, weaknesses, and how you can “cover the spread” to maximize visibility for your content, skills, and market value. And Glenn will show you how to cut through the process and do just what is needed to keep the process simple.
The webinar will show attendees how to:
- Write or modify your profile content to work most effectively on LinkedIn, Google, and Facebook.
- Link all of your social network profiles to offer a 360-degree view of your professional brand.
- Maximize exposure from you LinkedIn profile, your Google+ profile, and your Facebook professional page.
- Add web links to your profiles to direct visitors to other web locations.
- Boost your keyword density to increase your findability by the search engines.
“Never before have job seekers had so many resources to reach hiring decision-makers, which is why it’s more important than ever to understand how to get the most from social media and similar brand-building platforms with minimal effort,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection teleseminars. “Glenn has made a careful study of where each of the most popular social media platforms excel and this webinar should provide all the insight you need to harness social media to efficiently build your professional presence online.”
The Experts Connection teleseminar series gives executives access to leading career experts. The cost of the seminar is $60, $50 for NETSHARE members, and access is provided via web and telephone. For more information, visit the Experts Connection online at http://www.experts-connection.com.
About Glenn Raines
Glenn Raines is the “Revealer of Value” at Social Media Moves (http://www.socialmediamoves.com) where he helps companies align their business objectives and brand strategies with social media channels for customer engagement. He authored the ebook, Your Google Profile: Elevate Your Brand and Findability on the Web, and leads workshops on social content marketing and personal branding. Glenn is a former agency brand copywriter and creative director; and Vice President, Internet Business Strategy, at Citigroup.
NETSHARE (http://www.netshare.com) is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.
Woolf Media & Marketing