Strategic
Alliance Brings Together Social Enterprise and Non-Profit to Offer
Cord Cruncher Headphones to Raise Money to Aid Discharged Soldiers.
LOS
ANGELES (August 20, 2013) -- 4Heroes4Life,
the social enterprise dedicated to raise money to aid returning
veterans, and Life
After Active Duty (LAAD), a non-profit organization
created to help veterans returning from Iraq and Afghanistan
reintegrate into their community, have banded together to launch
"Let's Join Forces," a new fund-raising campaign.
The
"Let's Join Forces" campaign is a new joint initiative to
raise much-needed funds to aid returning veterans through sale of the
Cord Cruncher tangle-free headphones. The Cord Cruncher is a set of
portable headphones wrapped in a stretch latex sleeve to keep them
from tangling. The Cord Cruncher is being offered by social
enterprise company 4Heroes4Lifem, which is applying a new approach to
fund-raising, using commercial business strategies to raise funds to
directly support American veterans. The Cord Cruncher is the first
product being offered by 4Heroes4Life, and 50 percent of all sales
through the "Let's Join Forces" initiative will go to fund
LAAD's veterans support programs.
"We
are partnering with Life After Active Duty as a cause that is
directly related to our mission: to aid returning veterans with
much-needed services," said Mark George, founder of
4Heroes4Life. "As social entrepreneurs, we can align our
grassroots funding efforts with the cause, giving donors something
tangible in exchange for their support. We want our donors to get a
great product and understand that their hard-earned dollars go
directly to the cause. As we expand our catalog, we expect to forge a
lasting relationship with donors and help a lot of veterans along the
way."
LAAD
is a non-profit organization that supports veterans returning home
from war to help them make a successful transition to civilian life.
LAAD has four main focus areas: direct support and training for
returning veterans, raising community consciousness through
education, providing basic coping skills through their "Silent
Wounds" program, and empowering veterans and their families
through personal development.
4Heroes4Life's
is a community organization dedicated to raising capital to support
programs for our nation's veteran heroes and their families.
4Heroes4Life markets consumer goods and services and uses the
proceeds to fund programs to support homeless veterans, treat wounded
and disabled veterans, provide job placement and training, treat
PTSD, and offer other veteran services. 4Heroes4Life is committed to
partnering with other organizations and social enterprise networks to
promote return on community (ROC). In addition to raising money to
provide aid for veterans, 4Heroes4Life also serves as an advocate for
veterans, working to change public policy to help build a stronger
local ecosystem to support veterans.
For
more information, visit http://www.4heroes4life.com.
About
4Heroes4Life
4Heroes4Life
(http://www.4heroes4life.com)
is a social enterprise committed to raising money to support American
veterans and their families. As a social enterprise, 4Heroes4Life is
dedicated to applying new, twenty-first century fund-raising
strategies; rather than soliciting donations, the company offers
goods and services that consumers want, and donate half the proceeds
to support the nation's veterans. 4Heroes4Life uses moneys raised to
underwrite a wide range veteran services, including temporary and
permanent housing, therapy for mental disorders such as PTSD, support
for wounded and disable vets, job training and placement, and much
more.
4Heroes4Life
has offices in Las Vegas, Nevada, and Venice, California. For more
information, visit 4Heroes4Life on the web at
http://www.4heroes4life.com.
Contact:
Mark
George
4Heroes4Life
(702)
573-1667
Tom
Woolf
Woolf
Media & Marketing
(415)
259-5638
