Websites, like BusinessVibes, allowing businesses to share content, look for partners, suppliers and clients would start to develop much faster due to demand of having more specialized websites.
London, UK, January 11, 2012 -- Social media not only became more and more popular websites full of interesting content provided by users willing to interact with their friends and broaden their interest, but also nowadays it is hard to find a brand, which doesn't include social media in its marketing activity. Not only, though, this tool dominated lives of individuals, but its influence on businesses is getting bigger every month. According to BtoB Magazine report 93 percent of all B2B marketers are currently using some means of social media marketing. Enormously fast pace of social media development raise the question about the directions of its growth in 2012.
First of all specialization will jump into the world of social media platforms. The great boom started when Facebook and Twitter appeared on the Internet, but apart from those major ones a lot of smaller, specialized websites, like Foursquare or BusinessVibes(http://www.businessvibes.com) showed up. Greater choice of platforms would make users want to be visible only on those ones, which really matter for their activity. With more than 800 million users, Facebook has become a powerful marketing tool, but in fact, only 45% of B2B comparing to 67% of B2C companies has acquired customers via Facebook. Businesses may turn towards smaller yet specialized platforms and leave the bigger platforms to sign up on those strictly adapted to their business needs and mission. Try to name needs and expectations of your company when it comes to social platforms and get yourself involved in the most appropriate ones for your business.
Marketing itself will move more towards real time marketing, where marketers would no longer have few months to prepare campaigns and what is even more important - the time of reaction on customer needs will significantly shorten. Time-consuming research on customers’ preferences would be slowly replaced by analysis of social media and looking for the signs of customers necessities hidden in their activity on social media platforms. On the other hand do not get too excited on social media itself. Solid strategy and plan of action combining both: digital and traditional approach for marketing would still be one of the most important things to be done in marketing strategy.
Following the previous prediction, social media and online marketing in general will play more and more significant role in marketing strategies of many companies. It will not only be additional tool supporting the product promotion but will be most likely used for the big campaigns and for marketing research as well.
Increasing number of social media users would enforce the development of additional application supporting that kind of website. The bar for technical, functional and usability requirements for social media websites would go higher and higher. More and more of them, would become available on mobile phones.
Higher demand of clients would move social media more into interactive - networking site. Networking would influence individuals sharing content and collecting friends and will affect companies. Websites, like BusinessVibes, allowing businesses to share content, look for partners, suppliers and clients would start to develop much faster due to demand of having more specialized websites.
Marketing Executive - Europe
Infiniti Research Limited
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