Prediction of Social Media's impact on Businesses in 2012

Websites, like BusinessVibes, allowing businesses to share content, look for partners, suppliers and clients would start to develop much faster due to demand of having more specialized websites.

London, UK, January 11, 2012 -- Social media not only became more and more popular websites full of interesting content provided by users willing to interact with their friends and broaden their interest, but also nowadays it is hard to find a brand, which doesn't include social media in its marketing activity. Not only, though, this tool dominated lives of individuals, but its influence on businesses is getting bigger every month. According to BtoB Magazine report 93 percent of all B2B marketers are currently using some means of social media marketing. Enormously fast pace of social media development raise the question about the directions of its growth in 2012.

First of all specialization will jump into the world of social media platforms. The great boom started when Facebook and Twitter appeared on the Internet, but apart from those major ones a lot of smaller, specialized websites, like Foursquare or BusinessVibes( showed up. Greater choice of platforms would make users want to be visible only on those ones, which really matter for their activity. With more than 800 million users, Facebook has become a powerful marketing tool, but in fact, only 45% of B2B comparing to 67% of B2C companies has acquired customers via Facebook. Businesses may turn towards smaller yet specialized platforms and leave the bigger platforms to sign up on those strictly adapted to their business needs and mission. Try to name needs and expectations of your company when it comes to social platforms and get yourself involved in the most appropriate ones for your business.

Marketing itself will move more towards real time marketing, where marketers would no longer have few months to prepare campaigns and what is even more important - the time of reaction on customer needs will significantly shorten. Time-consuming research on customers’ preferences would be slowly replaced by analysis of social media and looking for the signs of customers necessities hidden in their activity on social media platforms. On the other hand do not get too excited on social media itself. Solid strategy and plan of action combining both: digital and traditional approach for marketing would still be one of the most important things to be done in marketing strategy.

Following the previous prediction, social media and online marketing in general will play more and more significant role in marketing strategies of many companies. It will not only be additional tool supporting the product promotion but will be most likely used for the big campaigns and for marketing research as well.

Increasing number of social media users would enforce the development of additional application supporting that kind of website. The bar for technical, functional and usability requirements for social media websites would go higher and higher. More and more of them, would become available on mobile phones.

Higher demand of clients would move social media more into interactive - networking site. Networking would influence individuals sharing content and collecting friends and will affect companies. Websites, like BusinessVibes, allowing businesses to share content, look for partners, suppliers and clients would start to develop much faster due to demand of having more specialized websites.

Marta Munia
Marketing Executive - Europe
Infiniti Research Limited
8 Wimpole Street
London W1G 9SP
Tel: +44 20 7291 0883
Follow us on Twitter: @businessvibes

How to Meet Your Valentine in 2012 Singles Convention

Rich Gosse, America's foremost authority on finding a romantic partner, keynotes the 2012 Meet Your Valentine Convention.

San Rafael, CA, January 11, 2012 -- Contact: Tom Andrews, 415/507-9962

Rich Gosse, America's foremost authority on finding a romantic partner, will keynote the Meet Your Valentine Convention, Friday, February 10, 2012, 7:30pm-Midnight, at the Hyatt Regency Hotel, 1333 Bayshore Hwy, Burlingame CA 94010. His topic is “How to Meet Your Valentine in 2012.”

Singles are LAZY about looking for love,” says Mr. Gosse. “They spend more time searching for a new car than for a lasting relationship. They believe in the ENCHANTED EVENING MYTH: they will see a stranger across a crowded room, fall in love, and live happily ever after. This really happens… to 1% of the population. The other 99% winds up dying of loneliness, waiting for the Enchanted Evening.”


1. GET OUT OF THE HOUSE. “Most singles stay home seven nights a week and complain they never meet anyone.”

2. GO WHERE THE DUCKS ARE. “Most singles go where the ducks AREN'T. They make the mistake of going where there lots of people of their own s*x to compete against, and very few of the opposite s*x from whom to choose.”

3. INITIATE CONTACT. “Some poor fool has to make the first move and risk rejection.”

Rich Gosse is the author of eight books on dating, including You CAN Hurry Love, Singles Guide to the Bay Area, and A Good Man Is EASY to Find “This is a great book!” Oprah Winfrey). His expert advice has been featured by ABC, CBS, CNBC, CNN, Oprah, Donahue, Cosmopolitan, Newsweek, Playboy, Playgirl, The Wall Street Journal, The London Times, The Australian, The New Zealand Herald, etc. His website is Mr. Gosse is available to the news media for interviews by calling 415/479-3800.

The Convention begins at 7:30pm with the Keynote Address, followed by a Dance Party, 9pm-Midnight. Adults of all ages are welcome. The Convention is sponsored by The Society of Single Professionals, the world's largest non-profit singles organization. The cost to attend is $20 at the door. Anyone wishing more information about this and many more events for singles may visit or call 415/507-9962.

Rich Gosse
Society of Single Professionals
205 Mark Twain Avenue, San Rafael CA 94903
Tel: 415-507-9962

Engage PEO Expands Team in Two Florida Markets

Vice Presidents of Sales added in Palm Beach and Tampa Territories.

St. Petersburg, FL - January 11, 2012 -- Engage PEO, a leading professional employer organization providing HR outsourcing solutions to small and mid-sized businesses, today announced two additions to its team as part of an expanded presence in Tampa and Palm Beach, Florida. Michael Erstling joins the company as vice president of sales, Tampa, and Lauralee Longstaff joins as vice president of sales, Palm Beach.

These two markets have always been strong for the PEO industry, which is why we located our operational and sales headquarters in each of these cities as well,” said Jay Starkman, chief executive officer of Engage. “In addition to superior client service, Engage’s model is built upon the top sales professionals in the industry, and Mike and Lauralee, with their combined 20 years of PEO sales experience, certainly fit that mold.”

I'm thrilled to have joined Engage,” said Erstling. “It’s not every day you find an entrepreneurial company telling the market that they should expect more and then delivering on that higher expectation. It’s very exciting to be a part of such a solid team.”

I was with my prior company for over a decade and had no real plans to leave,” said Longstaff. “I was so attracted to Engage’s focus on delivering the highest level service and building it around top people in every discipline that I couldn't pass up the opportunity. I'm looking forward to helping this company become an industry leader.”

About Engage PEO
Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize cost and maximize efficiency for stronger business performance. The company’s superior service offering includes a full range of health and worker’s compensation insurance products, payroll technology and tax administration, risk management services and best-of-breed technology as part of an extensive suite of HR services. For more information visit

Media Contact:
Sandra Fine
Engage PEO
3001 Executive Drive Suite 340
St. Petersburg, FL 33762
(305) 567-0535