CleverTap Introduces Live User Segments - an Industry First Approach for Analyzing User Behavior in Mobile Apps

CleverTap is pleased to announce an industry first: the ability to segment mobile app users based on behavior in real-time, offering instant, personalized engagement - with proven results.

San Francisco, CA, USA -- CleverTap, a leader in mobile analytics and engagement, announced Live User Segments, a new capability for evaluating a user's behavior as it happens in an app. Live User Segments run continuously and act like a real-time filter on a user's behavior. Users are dynamically added to segments the moment their behavior matches pre-defined criteria.

App developers and marketers use Live User Segments to do real-time monitoring and analysis of critical user flows such as onboarding and conversions. Marketing campaigns using push notifications, email, SMS and browser notifications, can be automated to message users exactly when they complete a specified activity or sequence of activities, or even upon inaction, when they do not perform a desired activity within a specified amount of time, which could be in minutes, hours or days.

"Live User Segments are the cornerstone of our app engagement strategy," said Revant Bhate Head of Marketing at Faasos. "We deliver thousands of meal orders during the lunch hour but if a customer doesn't complete an order by 12:15, we've lost that purchase. Our Live User Segments campaigns run continuously and identify customers we're about to lose, and send them personalized push notifications with incentives to buy. We've seen a 30% lift in our conversions."

Live User Segments is the latest addition to what is the most advanced behavioral segmentation tool available for businesses today. Whereas other tools allow you to segment audience based on simple rules such as a single user activity or user property, CleverTap is the only platform that allows segmentation based on any comprehensive set of actions or inactions a user performs in an app. Segments can look backward at past user behavior or, with Live User Segments, can evaluate user behavior as it happens, adding them to a segment in real-time.

"The key to any app's success is knowing who your users are and how they experience your app," said Paul Brody, Chief Product Officer for CleverTap. Segments can be monitored against KPIs (show me 30 day retention for 2nd time purchasers), compared to each other, used to automate engagement campaigns or sent to a webhook endpoint for use by other systems such as a CRM. And with Live User Segments, said Brody, you can now drive immediate user engagement or power the dashboard on the CEOs desk to show real-time, dynamic metrics on everything from who's in the app right now to the total number of conversions in the past hour or day."

Live User Segments will be available to all customers in July and is included as part of all CleverTap plans. Pricing is designed to place the tool within reach of startups with affordable plans that allows up to one million events per month, free.

Media Contact:
Shawnee Swarengin

FED Publishing Releases New Book, "4 Essential Steps of Big-Hearted Change For Our New World Rising" by Marcia West

4 Essential Steps of Big-Hearted Change For Our New World Rising, by Marcia West, shows how to use the problems, changes, and decisions of your life to support your growth, bring forth your truest self, and live from your heart.

Chicago, IL, USA -- Marcia West's 4 Essential Steps of Big-Hearted Change For Our New World Rising is a guidebook for change that serves the highest good of all involved. The process and tools are appropriate for individuals, families, organizations, communities, countries, and the world at large. A new approach to change is offered that originates in the heart. It works because it comes from love and a consciousness far beyond that of the mind alone.

Logic is a wonderful thing. But logic is not a workable foundation for change that truly makes a difference. We are moving into the unknown. Logic will not take us there. In fact, the mind cannot lead us in this endeavor. It doesn't know the way. We must allow our hearts to guide us. 4 Essential Steps of Big-Hearted Change shows you how. ~Marcia West

Author Marcia West, Founder of Bridges of Unity, is a pioneer and leader in the field of unity consciousness. A visionary by nature, and former teacher and engineer by trade and education, Marcia translates her inspired awareness of love-based systems of unity into practical processes and tools for daily life. A gifted speaker whose core essence is unity, Marcia's passion and focus is to bring understanding and the experience of unity into our earthly lives. You may contact her through her website:

Keywords - Change, Conscious Change, Love, Process, Unity, Consciousness, Heartfelt, Truth, Spiritual, Highest Good, New World

The ebook version of 4 Essential Steps of Big-Hearted Change For Our New World Rising ISBN 9781506901992, published by First Edition Design Publishing (, is available on-line wherever ebooks are sold. The 64 page print book version, ISBN 9781506901985, is published by First Edition Design Publishing and distributed worldwide to select booksellers.

Media Contact:
Marcia West

T5 Data Centers Announces Plans to Expand T5@Dallas Campus with Third Server Ready Data Center

New T5@Dallas-III Will Expand Plano Campus to 472,000 Square Feet of Tier III Data Center Space.

Dallas, TX, USA -- T5 Data Centers™ (, innovators in providing state-of-the-art, customizable and highly reliable computing support environments, today announced plans to break ground on its new T5@Dallas-III data center this summer. The announcement was made following the acquisition of the additional 9.0 acres adjacent to its T5@Dallas data center campus in Plano to accommodate the expansion.

The new building to be constructed on the T5@Dallas data center campus is going to be a 156,600-square-foot, Tier 3, concurrently maintainable facility. When added to the existing 315,000 square feet in the T5@Dallas-I facility, the T5 Dallas campus will have 472,000 square feet of wholesale data center space under roof. A further expansion of 225,000 square feet is planned on the west side of the phase I building.

T5@Dallas-III will be designed to the same exacting specifications as the existing T5@Dallas data center with customizable N+1 electrical topology and 94,000 square feet of white space, 10.75 MW of power capacity, and state-of-the-art electrical and mechanical designs. It also will be built to withstand 221 mile-per-hour winds (EF-5 equivalent tornado) and take advantage of the two dedicated substations that currently serve the existing T5@Dallas data center campus. The new T5@Dallas-III facility will have the advantage of substantial service from major telecommunications carriers already servicing T5@Dallas-I with the latest fiber-optic infrastructure.

"We see Dallas, and especially Plano, as a robust and growing area and a great place to do business," said Aaron Wangenheim, Chief Operating Officer for T5 Data Centers. "We continue to see increasing demand in the Dallas market for premier data center services from discerning companies with unique requirements. Extending our existing T5@Dallas operation allows us to service these companies and take advantage of the operational excellence of our existing campus to deliver superior capabilities at a reduced cost."

T5 executives see Dallas as a growth market that already is the site for headquarters for a number of Fortune 500 companies, all of which is driving demand for totally customizable, state-of-the-art, wholesale data center suites. In addition to having land available for expansion, the region has reliable, affordable power, a great data infrastructure with high-speed connectivity offered by multiple service providers, as well as attractive tax incentives and a large pool of qualified technical talent. The T5@Dallas-III facility is expected to be ready for tenant occupancy in the spring of 2017.

For more information about T5's data center services, visit

About T5 Data Centers
T5 Data Centers (T5) is a leading national data center owner and operator, committed to delivering customizable, scalable data centers that provide an "always on" computing environment to power mission critical business applications. T5 Data Centers provides enterprise colocation data center services to organizations across North America using proven, best-in-class technology and techniques to design and develop facilities that deliver the lowest possible total cost of operations for its clients. T5 currently has business-critical data center facilities in Atlanta, Los Angeles, Dallas, Portland and Charlotte with new projects announced in New York, and Colorado. All of T5's data center projects are purpose-built facilities featuring robust design, redundant and reliable power and telecommunications, and have 24-hour staff to support mission-critical computing applications. For more information, visit

Aaron Wangenheim
T5 Data Centers
(415) 292-7700