The
International Association For Physicians in Aesthetic Medicine
(IAPAM) has just released its Top Aesthetic Medicine Trends for 2013.
With the Affordable Healthcare Act now moving forward, successful
physicians will need to incorporate synergistic non-insurance based
modalities into their practices, from advanced acne treatments to hCG
for weight loss to be successful in 2013.
Las
Vegas, Nevada, USA - January 17, 2013 -- Here are nine of the key
trends the IAPAM
sees as increasing in popularity for 2013.
1.
Stem Cells for Skin Rejuvenation
Platelet
Rich Plasma (PRP) therapy and stem cells enriched treatments are
evolving. In 2013, PRP therapy will become more mainstream as: its
popularity grows, physicians become more aware of this therapy as
being used by competitors and colleagues, and the cost of the therapy
declines so that it is comparable to botox and dermal filler
treatments.
2.
Advanced Acne Treatments
Advancements
in the treatment of acne have progressed exponentially, from the
development of industry-leading topical therapies by companies like
PCA Skin, to the use of acne clearing systems, like Palomar's
Acleara.
2013
will see an increase in physicians adding advanced acne treatments to
their practices. Technologies and procedures, coupled with the sale
of physician-directed acne management skin care lines, can be a
profitable addition to any practice.
3.
The BB Cream Phenomenon
An
adjunct to the growth in advanced acne, blemish and dark spot
treatments is the rise in the popularity of the "BB cream",
or "blemish balm or blemish base." This is an all-in-one
treatment, used to both cover and treat blemishes such as acne, sun
spots and age spots, as well as act as an overall serum, moisturizer,
primer, foundation, and sunblock. It also has anti-wrinkle,
anti-inflammatory and soothing effects.
2013
will see the development of additional lines of BB Creams as well as
CC Creams (Colour Control Creams) and associated topicals (AA Creams
etc.)
4.
Facial Rejuvenation Using Fillers
Facial
rejuvenation using fillers in the nose, cheeks, chin, is becoming
increasing popular, and with pricing being an issue for patients in
2013, many will forego full-on invasive cosmetic procedures and
instead choose to use longer lasting fillers to reverse aging on
their skin.
Ultimately,
2013 will see more physicians embrace the versatility of fillers, as
well as using fat injections thereby moving the evolution of
"virtual" facelifts forward.
5.
Advances in Cellulite Therapies
Cellulite
therapies have been improving in the past 5 years, and in 2013, with
the introduction of the recently FDA approved Cellulaze, effective
and long lasting cellulite solutions are on the horizon.
The
fight to remediate cellulite will move away from topical solutions
toward lasers and other minimally-invasive technologies in 2013.
6.
Physician Directed Weight Loss Continues to Grow
With
less talk about hCG on talk shows, hCG weight loss is now going back
into physicians offices as one of the most effective rapid weight
loss tools available. This is a safe, quick program that works with
most patients. According to Shape magazine, the hCG Diet is still the
second most popular diet in North America, and in response to the
grim statistics shared in this year's "F as in Fat 2012 Report,"
in the US, the hCG for weight loss protocol is positioned to have
strong growth again in 2013. The report, "How Obesity Threatens
America's Future 2012," states that, "if obesity rates
continue on their current trajectories, by 2030, 13 states could have
adult obesity rates above 60 percent, 39 states could have rates
above 50 percent, and all 50 states could have rates above 44
percent."
7.
Alternative Uses for Botulinum Toxins Continues to Grow
Some
physicians are using neuromodulators (Botox & Dysport) to reshape
the face, instead of strictly for wrinkle treatment. Neuromodulator
treatment can shrink excess facial muscles in women, which would
otherwise make them appear more masculine.
In
2013, more and more uses for Botox and other botulinum neurotoxin
will be discovered and applied, from sialorrhea or excessive
salivation to temporomandibular disorders.
8.
More Affordable Cosmetic Lasers
Introduced
in 2012 and gaining popularity, there is a wave of new lasers like
the Emerge™ Fractional Laser, which retails for around $25,000
making it more affordable for physicians to add lasers to a new
aesthetic practice.
9.
Social Media and Price will Drive Demand in 2013
Reversing
the trends up to 2010, 2011 and 2012 saw the average costs of both
surgical and non-surgical procedures decrease, and 2013 is likely to
see this decrease in price trend continue. Target markets for
non-invasive treatments, such as women between 18-35, will be using
social channels like Facebook and Twitter, less than traditional
networks like friends and colleagues, to seek out physicians who
offer their requested services at the best price.
Jeff
Russell, Executive Director of the IAPAM and a medspa business expert
shares that, "social media interactions between patients and
physicians offices has greatly increased over the last 12 months.
Cosmetic patients will now Google doctor rating websites and then
visit their Facebook page to see what others have said about them,
their products and their services. It is more important than ever to
provide exceptional customer service to patients, since they will not
hesitate to communicate a negative experience to all of their friends
via social media. Social media is now also a great medium to
inexpensively (often at no cost) offer patients promotions and
educate them on the procedures provided at one's clinic. Having a
practice Facebook page is a must have for any medispa or cosmetic
practices."
Conclusion
The
market for anti-aging treatments will continue to grow in 2013. With
new, less expensive technologies on the horizon, the trend toward
lower cost aesthetic treatment options appear to be key in 2013. The
IAPAM's Jeff Russell concludes with "as we have seen with our
past annual trends predictions, the key is creating an anti-aging
program for each patient's needs."
Botox
is a trademark of Allergan, Inc. Cellulaze is a trademark of
Cynosure, Inc.
About
the IAPAM: The International Association for Physicians in Aesthetic
Medicine
The
International Association for Physicians in Aesthetic Medicine is a
voluntary association of physicians and supporters, which sets
standards for the aesthetic medical profession. The goal of the
association is to offer education, ethical standards, credentialing,
and member benefits. IAPAM membership is open to all licensed medical
doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine
(DOs), physicians assistants (PAs) and nurse practitioners (NPs). The
IAPAM offers aesthetic medicine and hCG medical weight management
programs, including: Botox training, medical aesthetic training,
laser training, physician hCG training, and aesthetic practice
business training. Additional information about the association can
be accessed through the IAPAM's website (http://www.iapam.com)
or by contacting:
Jeff
Russell, Executive-Director
International
Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108
x704
