The IAPAM's Botox Training can help Physicians Boost the Bottom Line


As the demand for minimally-invasive treatments continues to rise, specifically the demand for botox injections and other cosmetic injectables, physicians can capture this growing market and greatly benefit their bottom lines through expert botox training at multi-day seminars like the IAPAM's Aesthetic Medicine Symposium.

Las Vegas, NV, February 23, 2011 -- As reported by ASPS, there were nearly 11.6 million minimally invasive procedures performed in 2010, with botox treatments leading the way. Equally, Allergan reported that sales of BOTOX Cosmetic increased 11% over 2009.

The IAPAM (http://www.iapam.com) confirms this trend, noting that each of their Aesthetic Medicine Symposiums (http://www.aestheticmedicinesymposium.com) sold out in 2010. Furthermore, while botox training (http://www.iapam.com/botoxtraining) is still very popular, more and more physicians are also appreciating that the key to a successful and profitable aesthetic practice is not just offering botox injections, but also other skin rejuvenation procedures including: chemical peels, microdermabrasion, and IPL/laser skin rejuvenation (http://www.aestheticmedicinesymposium.com/laser-training).

In order to profitably add botox, chemical peels, lasers etc. to a practice, physicians need to incorporate these key fundamentals, as taught at the IAPAM's Aesthetic Medicine Symposium:

- Understanding the latest trends in aesthetic medicine and how to use them to one's advantage;
- How to develop a successful business plan including steps on how to integrated medical aesthetics procedures into a practice or build a patient base;
- How to perform aesthetic patient consultations;
- How to add the most profitable cosmetic injectable procedures, including: Botox®, and dermal fillers (i.e. Juvederm®, Restylane®, and Perlane®), chemical peels, and physician directed skin care;
- Engage in extensive, physician-lead, hands-on training in Botulinum Toxin Type A (i.e. Botox®), IPL / laser technology, and medical microdermabrasion offered in a medical facility, not in a hotel room; and
- How to maximize profits by offering the most profitable aesthetic medicine procedures like physician strength chemical peels, tailored to meet a specific clinic's patient profiles.

The IAPAM's Aesthetic Medicine Symposium program is unique in addressing all of these issues. Physicians learn best practices from the IAPAM's faculty of physicians and experienced instructors. Botox training is a key component of the IAPAM's Aesthetic Medicine Symposium, but the IAPAM also offers expert instruction in: Dermal Fillers, Microdermbarsion, Chemical Peels, and Lasers and Light Treatments & Hair Removal. Leading the training is a team of renowned board-certified cosmetic dermatologists, who will cover: aesthetic patient consultations, facial anatomy & musculature, Botox®, and Dysport®, product preparation, pain management, procedural protocols, and post treatment issues.

Two other valuable offerings of the IAPAM's Aesthetic Medicine Symposium, is that it is the only multi-day educational program that trains in all 5 of the top minimally invasive procedures in one weekend, and it is also the only program that offers one year of unlimited practice support to all registrants. The conference materials provided allow each attendee and their staff to review the key content of the aesthetic medicine conference. These materials include: the complete Building a Successful Cosmetic Medical Business training program (16 training DVD's, including: Mastering the Consultation Process, Guide to Selling Photofacials, Marketing Your Cosmetic Practice, Sell Injectables and Explode Your Business, etc. as well as leader guide and 5 staff workbooks.)

For additional information and to register for the upcoming Aesthetic Medicine Symposium in Scottsdale, Arizona, please contact the IAPAM at 1-800-219-5108 ext. 704, or visit http://www.aestheticmedicinesymposium.com.

Botox & Juvederm is a trademark of Allergan, Inc. Dysport, Restylane, & Perlane are trademarks of Medicis, Inc.

About the International Association for Physicians in Aesthetic Medicine
The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine (DOs), physicians assistants (PA’s) and nurse practitioners (NP’s). Information about the association can be accessed through IAPAM’s website at http://www.IAPAM.com or by contacting pr1@theiapam.com or

Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 x704A

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