Social Media Expert Glenn Raines Explains How to Promote your Company through LinkedIn and Other Social Media Channels.
NOVATO, Calif. (June 11, 2011) -- Social media has become an incredibly powerful and cost-effecting marketing tool. To help professionals understand how to get the most from social media, June’s Experts Connection (http://www.experts-connection.com) webinar, ”LinkedIn and Social Media: Make it Work to Promote Your Company,” will feature social media expert Glenn Raines, Founder of Social Media Moves, who will explain how to align your company’s business objectives and brand messaging with social media channels such as LinkedIn, Twitter, and Facebook. The presentation is scheduled for Wednesday, June 22, from 4:00 - 5:30 p.m. ET, (1:00 - 2:30 p.m. PT), and is sponsored by NETSHARE® (http://www.netshare.com).
The explosion of social media offers a host of new ways to connect with consumers and prospects, and changes the way companies go to market. This Experts Connection webinar will cover the latest social media marketing tactics, including repurposing your branded content so it works within different social media, as well as how to leverage the advanced functionalities of both the LinkedIn Profile and LinkedIn Company Page. In addition, we will explore how to use social media platforms such as Google, Flickr, and YouTube to boost your company’s search results, increase visibility to new prospects, and drive traffic back to your website.
This webinar will offer invaluable tips for companies looking to build their brand through social media. This practical presentation will include:
- Aligning your business/brand messaging with key social media channels to attract and engage customers.
- Leveraging both LinkedIn Profiles and Enhanced LinkedIn Company Page to promote your company.
- Turning your subject matter experts into effective “brand ambassadors” in social media networking.
- Leveraging your existing investments in branded content using social media repurposing strategies.
- Enabling others to share your brand content and their social networks for exponential exposure.
- Engaging on other social media platforms (beyond LinkedIn) to boost your results and drive traffic.
- Managing your time and resources to sustain your social media efforts.
“Social media has created a new marketing channel that can be adapted to promote your company brand,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection teleseminars. “As Glenn explains, a solid social media strategy requires you to attract positive market attention rather than push your message to your target market. LinkedIn has become the ‘go to’ network for professional connections, and Glenn’s tips and techniques can be readily adapted to other social media channels as well. This is a great teleseminar for anyone interested in making the most of their online footprint to attract new customers.”
The Experts Connection teleseminar series gives executives access to leading career experts. The cost of the seminar is $60, $50 for NETSHARE members, and access is provided via web and telephone. For more information, visit the Experts Connection online at http://www.experts-connection.com.
About Glenn Raines
Glenn Raines is the “Revealer of Value” at Social Media Moves (http://www.socialmediamoves.com) where he helps companies align their business objectives and brand strategies with social media channels for customer engagement. He authored the ebook, Your Google Profile: Elevate Your Brand and Findability on the Web, and leads workshops on social content marketing and personal branding. Glenn is a former agency brand copywriter and creative director; and Vice President, Internet Business Strategy, at Citigroup. His current clients include The Royal Bank of Scotland, where he is leveraging the bank’s subject matter experts and branded content in social media for new client acquisition.
About NETSHARE
NETSHARE (http://www.netshare.com) is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.
Contact:
Annette DiSano
NETSHARE, Inc.
(415) 883-1700
Tom Woolf
Woolf Media & Marketing
(415) 259-5638
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