Market Rates Insight Webinar Reveals Number One Pricing Tactic that Gives Top 150 Banks an Advantage in Deposit Pricing

First in Series of Three Webinars Shows How Fluid Pricing Strategies Offer Smaller Institutions a Competitive Advantage while avoiding pricing errors.

SAN ANSELMO, Calif. (October 25, 2011) -- In the first of a series of educational webinars, Market Rates Insight, Inc. (http://www.marketratesinsight.com), a leading pricing intelligence research firm that tracks rate and banking products for financial institutions, will reveal how top banking institutions use hidden tactics in pricing deposit products, and how smaller institutions can take advantage of these tactics to offer more competitive rates. The first of three free 20-minute executive webinars on The Top Three Deposit Pricing Tactics is scheduled for 11:00 a.m. and 2:00 p.m. ET this Wednesday, October 26. Contact pat.townsley@marketratesinsight.com to register.

In this presentation, Pat Townsley, Market Rates Insight’s Vice President of Business Development will demonstrate how smaller financial institutions often view rigid comparative rate data to contrast and compare competitive pricing for their deposit products. This happens when larger banks retire those deposit products and replace them with new products with more profitable terms or tiers, and product misalignment occurs.

To combat these tactics, Mr. Townsley will show how institutions can apply fluid, reporting that follows changing market trends and conditions.

The webinar series is free to any banking executive interested in competitive deposit rate research. For more information about the series and to register for the event, contact Pat Townsley at pat.townsley@marketratesinsight.com.

About Market Rates Insight

For more than two decades, Market Rates Insight (MRI) has been helping subscribers price with precision by providing banks, thrifts, credit unions, and other financial institutions with accurate market intelligence on deposits, loans, and fees. MRI uses deposit surveys, mortgage and consumer loan surveys, fee and feature studies, scanned ads, new product alerts, and market share and money fund reports to give subscribers the intelligence they need to profitably react to emerging trends. MRI’s products include customized, web-enabled market research tools that report on rates, as well as online searchable databases, gauges, alerts, and dashboards that aggregate key client data to provide real-time views on how they stack up against market competitors.

Market Rates Insight is located in San Anselmo, California. For more information, see http://www.marketratesinsight.com.

Photos available upon request

For additional information contact:
Tom Woolf
Market Rates Insight, Inc.
(415) 259-5638

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