From Botox Training to Social Media Marketing, the IAPAM's Workshops Offer it All

From Botox ® training for physicians to marketing an aesthetic medical business, the IAPAM offers the industry’s most comprehensive workshops for physicians. The IAPAM's Aesthetic Practice Start Up Workshop is the only medical spa business program highlighting the latest information on social media marketing and is taught by an actual medspa owner who knows the facts.

Las Vegas, Nevada (March 31, 2012) -- Both business and clinical training (Botox ® training, laser training, hCG training, etc.) are the best foundation upon which a successful medical spa can be launched. The IAPAM (http://www.iapam.com) offers a choice of educational programs which give physicians a thorough knowledge of the business of building a medspa, and of the latest technologies and clinical advances required to grow that business.

By attending the IAPAM's Business Bootcamp (http://www.iapam.com/bootcamp.html), as well as the IAPAM's hCG Training (http://www.hcgtraining.com) and the Aesthetic Medicine Symposium with Botox ® Training (http://www.aestheticmedicinesymposium.com), physicians will avoid many of the common pitfalls of the aesthetic industry. The programs are taught by experts and physicians who own and operate hCG Medical Weight Loss and Aesthetic Medicine practices, so attendees are learning from a faculty who have practical experience.

Attendees at the Aesthetic Practice Start-up Workshop leave with a business plan for their specific aesthetic medicine practice, including:

1. Financing Options.

2. Target Demographics for your Procedures.

3. Developing a menu of Treatments and Pricing Strategy.

4. Establishing Aesthetic Practice Protocols for your staff (examples included on CD).

5. Creating an effective Marketing Plan, including incorporating low-cost internet marketing strategies (SEO web sites and press releases) and the latest social media marketing strategies (Facebook, Twitter, LinkedIn).

6. Finding the Right Location.

7. Staffing (job descriptions included on CD).

8. Federal and State legal and regulatory issues.

9. How to Read Financials.

A complementary training offering by the IAPAM is the Aesthetic Medicine Symposium with Botox ® Training. The weekend Symposium, the Friday hCG Training and the Monday Aesthetic Practice Startup Workshop offer new medspa managers, owner-physicians, and key staff involved with an aesthetic medical practice, all the tools to ensure their business is profitable, customizable and sustainable.

For additional information and to register for the next Aesthetic Practice Startup Workshop or the next Aesthetic Medicine Symposium with Botox ® Training, please contact the IAPAM at 1-800-219-5108 ext. 704 or info@theiapam.com

About the IAPAM: The International Association for Physicians in Aesthetic Medicine

The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine (DOs), physicians assistants (PAs) and nurse practitioners (NPs). The IAPAM offers aesthetic medicine and hCG medical weight management programs, including: Botox ® training, medical aesthetic training, laser training, physician hCG training, and aesthetic practice business training. Additional information about the association can be accessed through the IAPAM’s website (http://www.iapam.com) or by contacting:

Jeff Russell, Executive-Director

International Association for Physicians in Aesthetic Medicine (IAPAM)

1-800-219-5108 x704

info@theiapam.com