Experts Connection Webinar Introduces Executives to the Power of LinkedIn as a Business Resource

Social Media Expert Jim Durbin Offers LinkedIn Basics to Show Professionals How to Use LinkedIn to Achieve their Career and Business Goals.

NOVATO, Calif. (April 12, 2012) -- LinkedIn is now the world’s largest social business network with more than 150 million members in 200 countries. LinkedIn also is the first stop for professionals seeking experts, partners, a new career, or any kind of business intelligence. In the April session of Experts Connection (, headhunter and social media expert Jim Durbin will host “LinkedIn for Executives: The Basics” to show professionals how to prepare to make the most of their participation on LinkedIn. The webinar is scheduled for Thursday, April 25, from 4:00 - 5:30 p.m. ET, (1:00 - 2:30 p.m. PT), and is sponsored by NETSHARE® (

Most users consider LinkedIn as their online rolodex or strictly for job search, but the size and diversity of LinkedIn now offers valuable intelligence to the savvy professional. LinkedIn can help you research potential employers, your competition, or merger and acquisition candidates. It also can be useful in finding consultants or industry experts with free advice, and it’s ideal for sales professionals looking to penetrate new markets.

No matter what your professional goal, LinkedIn can be an invaluable tool, if you know how to use it. In this Experts Connection webinar designed for all executives, Jim will explain how get started with a LinkedIn profile optimized to achieve your goals, and how to effectively use LinkedIn to change the way you network.

During this 90-minute webinar, Jim will explain:

- How to create a professional profile that promotes a positive personal brand;
- Whom to add to your network and whom to keep out;
- The three biggest mistakes your colleagues are making on LinkedIn;
- How to use LinkedIn’s search tools to achieve your goals, including your next career move;
- How to research competitors for better business intelligence; and
- How to communicate effectively through the LinkedIn network.

LinkedIn has evolved from a job search network to a powerhouse for sales and business development, and those professionals who aren't part of LinkedIn are at risk of losing their competitive edge,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection webinars. “Jim has made a close study of LinkedIn and knows how to cultivate connections and turn them into real business assets. This webinar offers a great opportunity to learn how to harness the most powerful social business resource on the planet.”

The Experts Connection teleseminar series gives executives access to leading career experts. The cost of the seminar is $60, $50 for NETSHARE members, and access is provided via web and telephone. For more information, visit the Experts Connection online at

About James Durbin:
Jim Durbin is a retained search headhunter and trainer specializing in social media. As a blogger and business owner, Jim is an expert and frequent speaker on such topics as online employment, recruiting blogs, and using social media in the hiring process. His prior experience includes account management for a national staffing firm where he was a top performer. He is a graduate of Washington and Lee University and lives in Dallas.

NETSHARE ( is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.

Annette DiSano
(415) 883-1700

Tom Woolf
Woolf Media & Marketing
(415) 259-5638

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